Where is the way out of the old enterprises?

One is the innovation "baggage" is too heavy. Old companies generally have their own main products, and products and brand depth bundled, mutual achievement. However, born in the era of agricultural handicrafts, material scarcity of the product how to adapt to the new consumer environment, is the old enterprises must answer the question. Taking food products of old brands as an example, classic products are often high in oil and sugar, and it is increasingly difficult to adapt to the tastes of young people. In the development of new products, faced with the "authentic or not" of the ideological burden, worried about losing old customers, but also can not win young people, both ends do not fall good.

The second is the market development "no ambition". The reporter found that some of the old enterprises are used to the "famous", but do not pay attention to "branching". The reporter interviewed an old famous at home and abroad, Europe and the United States dignitaries to taste the store are full of praise. Inside the store, hung with celebrities from various countries to store photos. Some overseas Chinese will also place orders from overseas during traditional festivals such as the Spring Festival. However, over the years, companies have rarely taken the initiative to go out and develop overseas markets.

Third, the business mechanism "less flexible". Reporters found that the old enterprises are generally divided into listed companies, state-owned enterprises, private enterprises. The person in charge of a number of old brands said bluntly, some state-owned enterprises in the development and innovation of conservative, and private enterprises face some practical difficulties in business, also led to the old brand is difficult to develop and forge ahead.

So if the young people to better accept the heritage of traditional food, fundamentally should still be from the ideological concept let him recognize what is traditional culture, what is fast food, the difference between the two don't he confused, let him know the heritage of the traditional culture, to be richer than fast food