Meituan takeout revenue of 27.4 billion yuan, how the takeout industry affects brick-and-mortar restaurants?

The emergence of takeout has led to the development of business for brick-and-mortar restaurants. Nowadays, people for the improvement of eating habits, monotonous diet has been unable to satisfy people's appetite, which requires a more diversified food to meet people's tastes. In the past, many people want to eat a store of food that is not very easy, not only to run far away, sometimes not necessarily be able to shoot on the location. It is because of the emergence of takeout, so that the business of these brick-and-mortar stores even better. Nowadays, when people want to eat something, all they need to do is tap their fingers on their cell phones and wait a little while. The delicious food will be delivered to every customer safely and on time.

One, increase the customer flow of the physical store: as we all know, the store location of a food's physical store is fixed, so if you want to attract more customers not only the store is well chosen, the location and food types must also be perfect. But if it is stationed on the takeaway software, that software will use its own powerful data algorithm to figure out the people who like to eat this takeaway and recommend this physical store to them. In this way, the exposure of this brick-and-mortar store is high enough to rise up, and it also drives up the marketing amount of the brick-and-mortar store.

Two, convenient and fast lifestyle: before a study found that now point takeaway people hundred fly ninety are after ninety. What does this mean? It shows that many people are inclined to a more convenient and fast lifestyle. They are pursuing a more efficient work rate, and their dietary habits are also increasing. Just go for quick and easy. That's the life they aspire to.

Three, a variety of choices: Whether it is a gathering of friends or family dinner, people will be more inclined to diversify the dishes. It doesn't matter if you meet someone who can't cook. Just need to place an order on the phone, the owner of the physical store will quickly prepare food for the guests after receiving the order message, which greatly saves the cost of time.