What impact does automobile network marketing bring to traditional automobile marketing?

How does (1) affect the price advantage?

Network marketing will strongly impact the principles and methods of enterprise pricing in traditional marketing. The advantage of allowing enterprises to take advantage of closed market and sell at high prices will no longer exist. The emergence of price comparison websites will greatly tilt the pricing advantage dominated by enterprises, and customers will become the main body of price determination. ?

(2) Impact on brand strategy?

The appearance of network technology has had a great impact on traditional advertising brands. Brand awareness and brand concept have been endowed with many new connotations. The brand concept has undergone a strategic change.

Brand has become a comprehensive reflection of an enterprise's technological innovation ability, resource operation ability, quality management ability, market expansion ability, enterprise culture construction ability and network management ability. Especially for brand capitalization and the great influence of brand in market entry, we must re-examine and understand. Only in this way can we better operate and grasp the brand strategy in network marketing. ?

(3) Impact on channel strategy?

Network marketing has a greater impact on channels. This is not only manifested in the elimination of advertising obstacles in traditional marketing, but also in the impact on various market barriers and the penetration of the network, which will break through regional blockade and channel control.

The attraction of online information, online stores, online roadshows and websites will open all the offensive routes. At the same time, it will integrate the channels in the hands of dealers. Its strength, momentum and effect are beyond our historical data.

Extended data:

The characteristics of network marketing Modern marketing is constantly producing, enriching and changing from theory to way. Compared with traditional marketing, the biggest impact and change is network marketing. ?

Information flow constitutes a mysterious consumer group, and networking has built a virtual big market. Unprecedented business opportunities and challenges have attracted many businesses. The fundamental change and innovation make network marketing increasingly develop into the aorta of modern market.