What is the all-media era?

The concept is as follows:

The "all" of "all-media era" not only includes newspapers, magazines, broadcasting, television, audio-visual, movies, publishing, Internet, telecommunication and satellite communication, but also covers all the senses of people receiving information, such as vision, hearing, image and touch, by choosing the most suitable media forms and channels to meet the different needs of audiences, and y integrating them. It not only includes all kinds of communication tools, including newspapers, magazines, radio, TV, audiovisual, movies, publishing, internet, telecommunication and satellite communication, and covers all the senses of people receiving information, such as vision, hearing, image and touch, etc. Moreover, it also selects the most suitable media forms and channels according to the different needs of the audience, y integrates them to provide super-segmented services, and realizes comprehensive coverage of the audience as well as the optimal dissemination effect.

The all-media era thanks to the continuous emergence and change of media forms, media content, channels, functional level of integration, making people in the use of the concept of media need to cover a broader meaning of the word, so that the concept of "all-media" in recent years has been a great development, has attracted more and more attention, and began to It has been widely used in the fields of news dissemination and distance education.

One of the characteristics of the all-media era is that media channels are all-encompassing and numerous, and with the further outbreak of channels, the future will be strengthened by accessing multi-channel media to reach C-users. However, access to more and more media channels, the need to invest in human and material resources and financial resources will also become increasingly large.

The Fintech Intelligence Research Center has taken stock of the **** problems that exist in banks at the channel access level, and combined with the Fintech ICC Converged Communication Center, it has given specific solutions.

Architecture

1, all-media communication: all-media channels, multi-channel, multi-media, multi-platform release of content, in fact, the re-architecture of the media form, and in this way, the cross-border population of a wider range of coverage.

2. All-media editorial: For the characteristics of different media channels, the reconstruction of the media editorial process, and the essential changes in the form and structure of information, so that audiences with different reading or viewing habits can be satisfied.

3, all-media operation: after completing the media structure and user accumulation, the operation will be the ultimate goal of all-media products, and with the diversification of media forms, new business opportunities will appear, the performance of advertising operations will be greatly improved, and Taobao-type online transactions, Ctrip-type intermediary services, Soufun-type professional channels, will be applied.

Media platforms will shift to application-based, and information content will be integrated into commercial elements to generate revenue.