Traditional Culture Encyclopedia - Traditional virtues - Is Xiaomi a multinational company?
Is Xiaomi a multinational company?
It is not a day or two for Xiaomi to expand overseas markets. The problems encountered in India before did not reduce Xiaomi's enthusiasm for this. On the contrary, Xiaomi's enthusiasm for this has not declined, but it has strengthened its determination to enter overseas markets. So can Xiaomi's model be successful in markets outside China?
In fact, relevant foreign researchers have studied the model of Xiaomi and analyzed what achievements Xiaomi will make after coming to the American market. The article points out that Xiaomi's business model is similar to Amazon's hardware products. You can succeed in China, but you may face failure in the United States.
The following is the full text of the article:
It didn't take long for Xiaomi to break the ice in the smart phone market in China.
Xiaomi was founded less than five years ago, but it is already one of the largest smartphone manufacturers in China. In the second quarter of last year, Xiaomi's mobile phone sales in China surpassed other peers. In the fourth quarter of last year, although the listing of iPhone6 in China made Apple surpass Xiaomi, the fast-growing startup still ranked second.
Xiaomi seems to be a strong competitor in China, but it is hard to expect it to replicate similar success in the United States. Xiaomi's MIUI operating system is a branch version of Google and Android software, which makes it difficult for its business model to achieve great success overseas.
Xiaomi relying on MIUI
Xiaomi's business model is quite straightforward: selling high-performance equipment at a lower price. Xiaomi's current flagship model Mi4 is comparable to Samsung's GalaxyS5 in technical parameters, but the retail price is much cheaper than the latter.
How did Xiaomi do it? The company executives gave a series of reasons, such as almost no traditional advertising expenditure, to ensure better cooperation with the supply chain. However, Xiaomi's biggest problem is software.
The software used in Xiaomi mobile phone is a branch version of Android, which is MIUI. The system removed Google's services and correspondingly added its own services, such as MiUI games, rice life and MIUI dictionary. Among them, the most noteworthy is the MIUI market, which is also the application store of Xiaomi. Xiaomi users don't use GooglePlay to download applications, but use the MIUI market. It should be noted that Xiaomi, not Google, draws from the revenue of the application.
Lin Bin, co-founder and president of Xiaomi, revealed the company's profit philosophy in an interview: Xiaomi does not seek to make money by users buying its hardware, but hopes to make money by users using its equipment.
Lin Bin said: "We think that hardware is just a platform for running services. We don't expect to make money by hardware. We hope that users who buy our hardware products will use our services, that is, these services will eventually bring revenue. "
multinational corporation
CITIC Group,
China Ocean Shipping (Group) Company,
China State Construction Engineering Corporation,
China Oil and Gas Group Company,
Lenovo Group and Haier Group China Petrochemical Group,
China Shipping Group Company,
China Offshore Oil Corporation,
China Communications Construction Corporation),
Beijing Holdings Limited,
Sinosteel Company of China,
China Railway Construction Corporation,
ZTE Corporation,
China Foreign Trade and Transportation Group Corporation,
Shanghai Automobile Industry Group Corporation,
China Minmetals Corporation,
Shanghai Baosteel Group and so on.
I hope I can solve your problem.
Can Xiaomi's model go out of China?
Xiaomi is not a multinational enterprise. Multinational enterprises, also known as transnational corporations, mainly refer to monopoly enterprises in developed capitalist countries, which set up branches or subsidiaries around the world through foreign direct investment and engage in international production and business activities. The United Nations Committee on Transnational Corporations believes that a multinational company should have the following three elements: 1. Transnational corporation refers to an industrial and commercial enterprise, and the entities that make up the enterprise conduct business in two or more countries, regardless of the legal form or the economic sector in which they conduct business; 2. This kind of enterprise has a central decision-making system, so it has the same policies, which may reflect the global strategic objectives of the enterprise; 3. The entities of the enterprise share resources, information and responsibilities.
Can Taobao become a multinational company and allow foreign e-commerce to load goods?
Foreign e-commerce companies can become cats in the sky as long as they have registered companies and trademarks in China.
Of course, if it is a Taobao market store, you don't need any preconditions, and you can get the goods by paying a little quality deposit.
Top ten mobile phones in the world
Top ten mobile phones in the world:
1 Apple iPhone (Fortune 500 company, 1976 America, multimedia, fashion, smart high-end mobile phone brand, the world's largest high-tech company by market value, Apple).
2 Samsung Samsung (1938, South Korea, Fortune 500 company, global leader in consumer electronics, global leader in electronics industry, Samsung Group).
3 Hongda Hongda (Taiwan Province Hongda, one of the world's largest smart phone OEM, Hongda International Electronics Co., Ltd.)
4 Motorola Motorola (the world's top 500, 1928 America, the leader in the global chip manufacturing/communication industry, invented the first mobile phone, Google-Motorola).
5 Nokia Nokia (Finland in 1967, the world's leading manufacturer of mobile communication products and one of the largest suppliers of communication equipment, Nokia (China) Investment Co., Ltd.)
6 Sony XPERIA (the world's leading mobile phone manufacturer, mobile multimedia equipment, feature-rich mobile phone, Sony wholly-owned acquisition of Sony Ericsson, Sony Mobile Communications Company)
7LG (Fortune 500, 1947 Korea, world brand, international enterprise group leading the world industrial development, the third largest company in Korea, LG (China) Co., Ltd.)
8 Blackberry Blackberry (founded in 1984, mobile computer keyboard mail system terminal phone, world-renowned high-end business mobile phone brand, Canada RIM Company)
9 Xiaomi Mimi (founded on 20 1 1, Beijing Xiaomi Technology Co., Ltd.) is a mobile internet company focusing on independent research and development of high-end smart phones.
10 Lenovo (Fortune 500 enterprises, well-known trademarks in China, famous brands in China, leading global PC enterprises, listed companies, large multinational enterprises, Lenovo Group Co., Ltd.)
The answer is not easy. I hope I can help you. Please help me adopt it if you are satisfied. Thank you.
Which countries are Huawei mobile phones sold to? Has Xiaomi mobile phone been sold abroad? In addition, does Huawei have a transnational layout abroad?
Go to official website and get to know them.
What are the top ten mobile phones in the world?
14 Top 10:
Introduction of leaderboard brand mobile phone leaderboard
1 Apple iPhone Fortune 500 company, 1976 America, multimedia, fashion, smart and high-end mobile phone brand, the world's largest high-tech company by market value, Apple.
2 Samsung 1938 South Korea's Samsung, a Fortune 500 company, a leading enterprise in the global consumer electronics field, and a leader in the global electronics industry, Samsung Group.
3 Huawei Huawei in 1987, the world's leading provider of information and communication solutions, top ten mobile phone brands, global influential brands, Huawei Terminal Co., Ltd..
Lenovo Lenovo, founded in 1984, is a listed company, a fortune 500 company, a leading PC company in the world, a large multinational company, and Lenovo Group Co., Ltd.
5 Sony XPERIA Sony, a well-known mobile phone brand, the world's leading provider of end-to-end integrated communication solutions, Sony (China) Co., Ltd.
6 Xiaomi Mimi 2065438+ was established in April 2000. Beijing Xiaomi Technology Co., Ltd. is a mobile Internet company focusing on independent research and development of high-end smart phones.
7 Nokia Nokia 1865 was founded in Finland, the world's leading manufacturer of mobile communication products and one of the largest suppliers of communication equipment, Nokia (China) Investment Co., Ltd.
ZTE is the world's leading provider of integrated communication solutions, leading supplier of high-tech communication equipment, top ten mobile phone brands, and ZTE Corporation.
9 HTC HTC Taiwan Province HTC, one of the world's largest smartphone OEM, one of the world's largest smartphone manufacturers, HTC International Electronics Co., Ltd.
10 coolpad is one of the world-renowned smart phone manufacturers, a high-tech enterprise in Shenzhen, a large group company, and Yulong Computer Communication Technology (Shenzhen) Co., Ltd.
Comparison between Samsung and Xiaomi
In fact, I think if you want to change your mobile phone, you have to change your favorite one. However, if you are a hardware fan, choose powerful hardware first. If you are a screen, choose the screen first. If you want a large screen with high hardware, you should pay attention to the size of the battery, otherwise it will seriously affect your daily use. I personally prefer the two brands you mentioned. They are frugal and have a little fever. They are more playable. Which system do you want to brush? It can be brushed and guaranteed. But don't think about other brands, the brush system will lose its warranty. It depends on what kind of player you are: one is playing mobile phone, and the other is playing games with mobile phone. And you should pay attention. Xiaomi, there are many fakes now. If you want to buy directly from official website, please ask your colleagues or friends for help if you don't understand online shopping. Don't just buy it outside. The current China market is not generally complicated.
Who is the founder of Red Rice note?
Hello!
Who is the founder of Red Rice NOTE? You shouldn't ask. Red rice NOTE belongs to Xiaomi company. Let me introduce some founders of Redmi company to you!
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* Lei Jun's initial intention to establish Xiaomi: to be a world-class company.
Mr. Lei served as the CEO of Kingsoft for more than ten years. After graduating from the computer department of Wuhan University, Qiu Bojun invited him to Jinshan. Beijing Jinshan Company was founded by Mr. Lei. The earliest company was in Zhuhai. I have been an executive for more than ten years, and I went public with Kingsoft for eight years, just like War of Resistance against Japanese Aggression. After listing, Mr. Lei retired and became famous in one fell swoop. After that, I made some angel investments and invested in some well-known enterprises. UC web was incorporated by Ali, and YY was listed on Nasdaq in the gathering era. At its peak, it was more than $7 billion. At that time, Mr. Lei invested several million RMB, which eventually increased at least several times. Later, after Xiaomi was established, he became a Shunwei Fund.
But even after investing in these enterprises, several of them are billions or even listed, Lei always feels that it is not enough. He has a dream, and his dream is far from being realized. When he was studying at Wuhan University, he saw a book called Fire in Silicon Valley in the library. This book tells the story of many American high-tech enterprises from their founding to becoming internationally famous companies, including how Jobs founded Apple. Teacher Lei is obsessed with this book, and he also has a dream, that is, to be a world-class company.
He feels that this is something that Jinshan has not done in the management process of the past ten years. He is very diligent. Mr. Lei has always had a nickname called "Zhongguancun Model Worker" in Beijing IT circle. No other entrepreneur can compare with Lei Jun who works harder. However, he thinks I'm working so hard. Why is Jinshan not as good as some emerging Internet companies? Tencent, Sina, Sohu and Jinshan are much more valuable after listing. Supposedly, we are not bad, and we are extremely diligent. Why can't we do it? At the age of 40, he made a reflection, one of which was to follow the trend. If you can't grasp the current trends and general trends, your chances of success are still not high, so he followed suit.
Around 2009, he thought that the biggest thing at the moment was the mobile Internet, so he invested in many enterprises. In this process, he slowly discovered that there is one thing that no one has touched, and that is the mobile phone. He used to be a geek himself.
He developed all kinds of financial software when he was in college. In 2009, he often carried seven or eight mobile phones in his bag, with a dozen at most. Once when he met Lin Bin, they had more mobile phones in their hands than anyone else. So he felt that he should be a mobile Internet and a mobile phone, so he founded Xiaomi with a few friends.
Xiaomi's LOGO, in addition to the meaning of Chinese pinyin mi, is also the abbreviation of the first word of mobile internet. It was clear at that time what the company's main business was. Actually, it's a Chinese word, but it's a little less, which saves the user a little heart. So when the company was first established, the name LOGO and the business it wanted to do were clearly defined.
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* Lin Bin: Responsible for the supply chain. After Ali closed, Lin Bin took over the business.
He was in Google before, reporting directly to Kai-fu Lee. Later, I found Mr. Lei, and Mr. Lei said let's do it together, so the earliest partner was Lin Bin. Lin Bin is now the president of the company. Originally, I was mainly responsible for the international business of important partners, supply chains and companies, including personnel and legal affairs. He also announced the day before yesterday that he would take over Xiaomi. Xiaomi is our building. When everyone came over just now, there was a building over there, which was the company headquarters. Manager Lei and our mobile phone engineer are here. This is Xiaomi. Com, there are three business lines, one is the marketing department, the other is the e-commerce, and the third part is our after-sales service system, with a total of 4700 people. At first, Li Wanqiang Ali was in charge of Xiaomi's 4,700-person network, and now Lin Bin is the latest to take over. Zhou Guangping: Responsible for mobile phone hardware development.
Dr. Zhou worked in Motorola headquarters in the United States, and then returned to China to directly establish Motorola RND R&D Center. He served as senior director and vice chairman of Motorola's Asia-Pacific Quality Committee. He enjoys a high reputation among mobile phone engineers. On June 20 1 1, Mr. Lei brought him into the company to take charge of our mobile phone hardware development.
Hongfeng: Responsible for MIUI technology.
flood ......
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