Traditional Culture Encyclopedia - Traditional virtues - As a traditional media person, why did Mimoun turn her back on traditional media and enter the self media?

As a traditional media person, why did Mimoun turn her back on traditional media and enter the self media?

Because the traditional media is slowly being thrown into the current of the times, and self media is better at realizing cash, Mimoun knows this very well, so she caught the self media bonus train and made a lot of money. In the age of self media, all kinds of different voices come from all directions, the voice of the "mainstream media" is gradually weakening, people no longer accept to be a "unified voice" to tell the right or wrong, everyone from the independent access to information, to make judgment on things. Everyone is making judgments about things from the information they get independently. A high-quality article in the media can easily get hundreds of thousands of readers and millions of exposures, which is very difficult to achieve in the traditional offline and PC era.

Self-media is different from the information dissemination led by professional media organizations, it is the information dissemination activities led by the general public, from the traditional "point to face" dissemination, transformed into a "point to point" a kind of peer-to-peer communication concept. At the same time, it also refers to the individual or small-scale organizations to provide information production, accumulation, **** enjoyment, dissemination of both private and public information dissemination.

Traditional media is the use of television media, mobile magazines, radio and other high-cost channels to achieve the effect of publicity. Self-media is to rely on the Internet, low-cost to publicize, do not need to build their own communication platform, and is not subject to regional restrictions. Traditional media has a lot of rules and regulations. Self-media as long as you do not touch the bottom line, the burning brain to play at will.

Traditional media is the need to spend time advertising, self media can also spend money, but more or spend energy and time to do out, accumulate fans very quickly. Bring the final effect is very different, since the media for the enterprise not only play the role of publicity, but also accumulated a large number of fans. Self-media a high-quality articles easily get hundreds of thousands of readers, millions of exposure, which is difficult to achieve in the traditional offline and PC era. In summary, this is the reason why Mimeng transitioned from traditional media.