Four competitors in marketing, for example, cars

Hello, the analysis of four competitors in marketing (such as automobiles) is as follows:

Under the condition of market economy, any enterprise is surrounded by competitors, and every move of competitors has a decisive impact on the marketing activities and effects of enterprises. Enterprises must carefully study the advantages and disadvantages of competitors, their strategies and tactics, clarify their position in the competition, and formulate targeted competitive strategies in order to survive and develop in the fierce competition.

Know yourself and yourself. At first glance, it seems easy to identify competitors, but the company's reality and potential competitors are extremely wide. Enterprises are often more easily defeated by potential competitors than real competitors. For example, the development of online bookstores has shrunk the market of traditional bookstores, and Internet websites that provide recruitment services, real estate services and online car services have made traditional newspapers lose a huge share of the corresponding market.

Enterprises should have a long-term vision and identify competitors from the perspective of industry structure and business scope. There are many competitors in the market about cars. Here are four examples:

(1) Network marketing competitors: car online service, Internet marketing, etc.

(2) Scale marketing competitors: refers to automobile enterprises to reduce costs by expanding production scale, and gain price competitive advantage. They sometimes launch price wars to expand their market share.

(3) Service marketing competitors: The differences of automobile products, especially those that exist objectively, are easy to be detected by objective means or confirmed by intuitive feelings, while others are existed by the buyer's supervisor's psychology and are not easy to be detected by objective and subjective methods. For example, the speed, fuel consumption, parts and vulnerability of gas vehicles can be detected by objective means, and the shock absorption, comfort, noise level and paint brightness can be felt by the senses such as eyes, ears and body. Service is an activity that can satisfy consumers' desires, and service promotion can enhance consumers' goodwill towards this car and win a competitive advantage.

(4) vertically integrated competitors: in many industries, the implementation of forward or backward integration is conducive to gaining competitive advantage. Automobile companies can take rubber plantations, automobile tire manufacturing, automobile glass manufacturing, automobile manufacturing and automobile specialty stores as their business scope. Enterprises that achieve vertical integration can reduce costs, control value-added flow, control prices and costs of various market segments, and make profits with the lowest tax, which puts enterprises that cannot achieve vertical integration at a disadvantage.

The market is like a battlefield. As a marketing manager, you should not only know the resources and strength of your own enterprise and the customer demand of the target market, but also analyze and understand the competitive environment and master the strength and strategy of competitors in order to win in the fierce business war.