Traditional Culture Encyclopedia - Traditional virtues - Definition and classification of media?

Definition and classification of media?

Media, is the dissemination of various information media. Communication media or "media", "media" or "media", refers to the dissemination of information carrier, that is, the process of information dissemination from the disseminator to the receiver to carry and transfer information between the All forms of material tools.

The traditional four major media are: television, radio, newspapers, weekly magazines (magazines), in addition, there should be outdoor media, such as street signs and light boxes of advertising space.

With the development of science and technology, new media are gradually derived, such as: IPTV, electronic magazines and so on.

Expanded Information:

The development trend

Development trends

China's media industry has blossomed over the years, and the institutionalized reform of the media has led to the involvement of some new online media outlets, which are using advanced Internet platforms to engage in a physical battle with traditional media outlets.

In the resources and contacts on the emerging net media, although it does not have the advantage, but fast and convenient characteristics and compared with the traditional media, ultra-low prices, so that the net media in the advertising industry is unique.

As we all know, advertising is an indispensable part of the survival of the media, but the net media in the case of traditional advantages are not hard to have not much of a pool of fish into the arms, which also shows that the net media is bound to be the mainstream of the development of China's media in the future.

In short, the development of the network will also drive the change of China's media, from the previous television, newspapers, radio to the diversified network media platform transformation is only a matter of time.

Baidu Encyclopedia-media