Advertisements are accused of insulting women. What is the advertising content in the cotton age?

Recently, a company called Cotton Age was attacked by public opinion because of an advertisement. The advertising content has also been hotly debated by netizens. In the video, when a woman was threatened by a man to follow her, she took out a makeup remover towel. When she finished taking off her makeup, the man stopped following her and she got out of trouble. This advertisement aroused the anger of netizens. Many female netizens think this is an insult to women in the cotton age. While public opinion was fermenting, the cotton age also stood up and issued an apology statement. However, the products in the apology statement are still on sale. What aspects do advertisements in the cotton age actually reflect?

1. Insulting women in the cotton age, emphasizing in advertisements that when women are in danger, they can get rid of themselves by taking off makeup to make themselves ugly. This marketing method has annoyed female netizens to some extent. Makeup is just icing on the cake. Doesn't mean you won't see anyone after removing makeup. As a well-known enterprise, we should also realize that what we say and do will affect others' cognition of women. As a company, we should tell women that beauty is diverse and should not market products in such a bad way.

Second,? Black and red? What makes people even more angry is that after the advertisements in the cotton era were released, netizens expressed their opinions on the public network. Throughout the sleep era, another apology statement was issued. In the apology statement, I used a few short words to apologize. However, in the following pages, we have been emphasizing how good our products are and have been marketing them. In the era of traffic, many people achieve their goals through malicious marketing, but they don't know that this is not conducive to their long-term development.

Third, malicious marketing From the advertising video released in the cotton era and the apology statement released behind it, we can see that the cotton era is trying to win more attention with such wonderful marketing methods, even if it is abused by the public. Only by operating well and providing good products and services to the public can enterprises achieve sustained and healthy development, not through such malicious marketing.