From Fan Bingbing to Li Xiang and then to Luo Yonghao, why are more and more celebrities switching to e-commerce live broadcast?

Because they all have their own fans, doing e-commerce live broadcast can directly turn their fans into consumers, which will greatly increase their income. Most of these artists who are doing e-commerce live broadcast now can't work hard in the entertainment circle, so they earn a little living expenses by bringing goods live.

The e-commerce live broadcast industry is very popular now, so the big names in these entertainment circles also want to join in and earn some money. Their huge fan base will be much easier than that of ordinary people. Many stars can earn millions in a live broadcast, which is even easier than shooting a TV series. They don't want to miss this good way to make money. Doing live broadcast is much easier than filming. As long as you have a good interaction with fans in the live broadcast room, the product quality will not be overturned and you will continue to get everyone's support. However, being an actor in the entertainment circle is likely to be under a lot of pressure because of one thing. I have to worry about whether I will be replaced by new people all the time, a lot of problems. In contrast, if you do online celebrity at home, you don't have to worry about other problems as long as your products are excellent.

Live broadcast of e-commerce can also help them attract many new fans. Nowadays, the stars are changing very quickly, and these stars want to increase their exposure through some channels. It happens that most people now spend their spare time brushing videos and watching live broadcasts, so these stars also want to participate, and they can interact and chat with their fans to let more people know them. Every live broadcast can attract a new wave of fans, who can also help them when they shoot new movies or take part in some voting.

brand owners take the initiative to come to your door. Nowadays, many brands have taken a fancy to the platform of live broadcast e-commerce, and they prefer to let the stars do their own publicity by live broadcast. The sales of ordinary online celebrity live broadcast are very high. If it is a live broadcast by a star, the sales may be several times. These brands will give the stars several times the endorsement fee, and these stars are definitely willing to broadcast live.