What impact does network marketing bring to traditional marketing?

The breadth of network marketing is stronger than traditional marketing, but the bonding depth is slightly worse, so each has its own advantages. As for cost control, network marketing has lower cost and higher efficiency than traditional marketing.

The question asked by the subject is very good. As the ancients said, the waves behind the Yangtze River push the waves before. In the long river of history, every time something new appears, something old will quit. The lighter struck a match. Cars have replaced carriages. And so on all make us feel how happy we are living in this era.

We live in an era of rapid network development. In the era of information network, network marketing, as a brand-new marketing concept and mode, has fundamentally changed the thinking and mode of traditional marketing and shaken the theoretical basis and operation mode of traditional marketing. It is bound to have a huge impact on traditional marketing. Like a powerful current, it will activate every nerve of traditional marketing, make it tremble and agitate, and call and lead the reform and reconstruction of traditional marketing. As an inevitable product of the information society, network marketing will become the main marketing method in the new century.

"New" is a breakthrough and negation of "old". Network marketing characterized by new ideas and new ways will inevitably impact and change traditions and practices, and businesses and enterprises engaged in e-commerce should be grateful for this.

In the Internet era, it will no longer be impossible to provide different products for different consumers, and the traditional unchanging and uniform products will gradually give way to personalized products. Traditional marketing relies on strict layers of channels and invests a lot of manpower and advertisements in the market, which will become an unbearable luxury in the network age. In the future, traditional marketing methods, such as personnel promotion, market research, advertising promotion, distribution agency, etc., will be combined with the Internet to make full use of various resources on the Internet to form a new marketing model with the lowest cost and the largest market sales. The e-commerce platform headed by Alibaba is the pioneer of online marketing. These enterprises have also benefited a lot from it.

Through the above-mentioned e-commerce platform, manufacturers can directly contact the end users, so the importance of middlemen is reduced.

Through the above e-commerce platform, the pricing strategy has also changed. This is a serious problem for companies that implement differentiated pricing strategy. Global brand management: Like the decision-making of single brand and multi-brand in real enterprises, a big challenge faced by network companies is how to manage the identification of global brands and corporate names or logos.

Through the above-mentioned e-commerce platform, the obstacles of advertising can be eliminated: compared with traditional media, due to the infinite expansion of cyberspace, advertising on the network can be less limited by space and the necessary information can be listed as much as possible. With the rapid development of network technology towards broadband, intelligence and personalization, users can realize multi-dimensional information sharing and human-computer interaction in a wider field. Keeping close relationship with customers all over the world, mastering the characteristics of customers and building customers' trust in virtual enterprises and online marketing are the keys to the success of online marketing.

Through the above-mentioned e-commerce platform, the "personalization" of online marketing has pushed "serving the family" to "serving the individual". It is this development that has completely changed the traditional marketing methods. It will lead to the end of the mass market and gradually reflect the individualization of the market.

At present, the number of people using the Internet is increasing. Not every product has a customer base, but many products have the same online customer base. As long as they are carefully managed and encouraged to grow, they will effectively promote online business. If you have a customer base at the beginning, you should invest enough time and financial resources to promote its development. Therefore, to establish a good interpersonal network, many twists and turns in doing business are nothing more than contact with others. Smart businessmen know that what matters is not what they know, but who they know. Every good party, you must hand in your business card. Sending business cards to thousands or even millions of potential customers and partners will produce good results through contact. Using online advertising to build an ideal shopping environment, on the Internet, a web page is a shop, which is the interface for the whole user to communicate with the shopkeeper. Are those pictures on the web page comfortable? Whether the combination of color and photo, text and blank space looks clean and attractive is just like wiping the goods on the shelves and replenishing goods after work in a shopping mall.

There are no geographical boundaries between transnational sales networks. E-commerce liberates every business activity from its geographical scope, which will no longer constrain a company's wishes or the size of its market. This transnational nature of the network will form new transnational sales.

Network marketing gives countries and regions in the primary stage of social informatization the most powerful reason to develop networks: that is, the Internet is actually saving you money, bringing you real customer opportunities, opening the door to channels for you and creating more wealth for your tomorrow.

Network marketing is a useful supplement and extension of traditional marketing, and of course it also has a certain impact on traditional marketing. Impact of market research: Compared with traditional research activities, online research activities are more flexible and convenient, with lower cost and better effect. However, network research activities can not completely replace the traditional market research activities, because the network is a virtual space and cannot carry out effective market observation activities; Influence of communication mode: Online communication has gradually become the main form, which is determined by the flexibility, rapidity, convenience and low cost of online communication. Not all enterprises advertise, but most enterprises spread on the Internet or have their own websites. It can be seen that the influence of communication mode has the greatest impact on traditional marketing.

The development of the Internet has made a group of people and changed a group of people. The marketing mode of many traditional enterprises has changed with the development of the Internet, and network marketing should keep pace with the times. According to the statistics of Bullfrog.com, there are more than 500 million users on the Internet now, and this number is increasing rapidly. Network marketing outsourcing is a brand-new concept. The online marketing of enterprises in China is still in the "primary stage", and it is gradually developing vigorously!

Compared with traditional marketing, simply speaking, network marketing is based on computer network and digital interactive multimedia technology, and enterprises directly face customers and provide products and services that meet their specific requirements. The interactivity, virtuality, privacy, real-time and globality of the Internet make online marketing have great advantages over traditional marketing, which will have a great impact on traditional marketing.

1, the impact on standardized products. Through the internet, manufacturers can conduct market research on a global scale, quickly obtain customer needs and feedback information on products, and in extreme cases, provide products according to everyone's personalized needs;

2. Impact on marketing channels. Through the internet, manufacturers can directly contact the end users, which can greatly reduce the cost of products in circulation, thus reducing the importance of intermediaries. In addition, the traditional international distribution network established by multinational companies will significantly reduce the entry barriers of competitors;

3. The impact on the promotion strategy. Internet marketing highlights the importance of advertising and public relations. For advertising, the cost is greatly reduced, and the pursuit of "one-on-one" highly subdivided personalized consumer services. For public relations, the importance and initiative of enterprises in public relations have been strengthened, opening up a new era of public relations.

4. Influence on traditional enterprise organizational structure. Internet promotes the development of enterprise internal network, which makes the internal and external communication and management of enterprises rely on the network as the main channel and information source. The influence includes: fewer sales staff, fewer organizational levels, fewer distribution agents and branches, and the prevalence of virtual organizations inside and outside the enterprise, such as virtual dealers, virtual stores and virtual departments, which promotes the improvement of enterprise organization and management forms in a direction more suitable for networking.

Although network marketing has a great impact on traditional marketing, it does not mean that network marketing will completely replace traditional marketing. On the contrary, online marketing and traditional marketing are an integrated process. From the perspective of modern marketing, online marketing is integrated marketing and direct marketing. Network marketing has its own characteristics. Traditional enterprises can cut into the key points according to their own characteristics, make use of the advantages of the Internet to carry out online marketing, and realize the information transmission between departments of cross-regional companies at a lower cost. Look for partners on the internet and strengthen contact with suppliers; Use the Internet to make your business go global.

Network marketing has the characteristics of wide coverage, transparent price, large choice and low operating cost. Compared with network marketing, traditional marketing is at a disadvantage in all aspects. With the passage of time, network marketing will basically replace traditional marketing, which is also the law of social development!