What brand is radium?

Radium, a Japanese fashion brand, was founded on 20 13 with the Chinese name "Beitou Stone". The brand was inspired by Marie Curie's discovery of the chemical element radium ra. Pure metal radium is almost colorless, but it is extremely radioactive, which shows that radium is a passionate brand and will eventually exert great energy.

Radium's idea is to live while reinventing itself, that is, to integrate Japanese trend culture into local culture while retaining daily wear, and to form a light military tooling style suitable for young people to wear in various occasions.

Radium advocates a lifestyle that gets rid of excessive decoration and returns to the essence. Therefore, in style creation, the Radium team made a fuss about practicality and functionality, while retaining the function of clothes, adding more interest in details, so that consumers can feel their understanding and attitude towards life when wearing them.

The street brand development of radium Japan;

Speaking of fashion brands, I have to mention Japan, a world fashion country. Fashion godfathers can't wear such big clothes on American streets, so they simply design and make their own clothes, such as Bape Comfort Monkey, Rei Kawakubo and EVISU. These are models of fashion brands that are popular in Japanese streets and have attracted much attention in European fashion circles.

These innovative street designers, who combine European and American street elements with Japanese local fashion trends, have gradually become famous and emerged internationally, opening Japanese street brand stores all over the world. Why Japanese fashion brands achieve such a high level is of course inseparable from Japanese lifestyle and consumption concept.

Comparatively speaking, Japanese street brands are very cheap in island countries, but quite expensive abroad. Japanese people pay attention to high-quality workmanship, and strict quality makes them occupy a place in the international market. In addition, the trend culture in Japan has developed rapidly and attracted wide attention in the international market.

In the design of Japanese street brands, a major feature that cannot be ignored is the integration of many traditional Japanese folk cultural elements. For example, EVISU, a popular street cowboy brand from Osaka, was founded by designer Hidehiko Yamagen. One of its classic symbols comes from Japanese folk culture, and the designer combines the most authentic folk classical art with the latest young street style.

Refer to the above? Radium official store-about us