How to write the title of self-media content from the media

First, define the audience and cater to the audience. Only by knowing what kind of people you want to attract can you output appropriate content around these people. Second, dig deep into the pain points, needs and preferences of users.

2. Can't find a good topic

Pay attention to hot spots: pay attention to Baidu's search list or use optimistic hot spot tracking tools to be sensitive to hot spots.

Focus on nodes: focus on some marketing nodes and festivals, which can be a good theme. If you are afraid of forgetting these nodes, you can use the optimistic marketing calendar function, and there are holiday reminders all year round.

Pay attention to industry information: KOL of peers and industries, and learn the latest information and trends of the industry.

Refer to competitors: pay more attention to KOL in the same field and learn from topics, article structure, and entry points.

3. I don't know how to write a good topic

First of all, we can learn from the writing routines of explosive articles and refer to the structure and ideas of these articles.

Secondly, as mentioned above, analyzing the pain points of readers can focus on solving the pain points of readers when writing.

Finally, spread the content according to the pain points of readers. For example, in the field of tourism, in addition to introducing interesting places, you can also write about how to get to this place, what to pay attention to when going to this place, and so on. ...