Traditional Culture Encyclopedia - Almanac inquiry - What about Kellogg's products? There are many kinds, right?

What about Kellogg's products? There are many kinds, right?

On the afternoon of 201910 June 17, the second phase of "Sunac Zhimei" member enterprises of Shenzhen Longgang Women Entrepreneurs Association was held as scheduled. Cheng Cheng, President of Longgang Women Entrepreneurs Association and CEO of Keldele, led 30 outstanding women entrepreneurs to visit Keldele Factory in Fenggang Town, Dongguan for exchange and study.

Chen Dongfei, the production director of Kaierdele Factory, on behalf of all employees of the factory, warmly welcomed the arrival of Longgang Women Entrepreneurs Association and its party. Mr. Chen introduced the development history and production of Caird Le Factory. Su's factory was established in 20 13, and merged into Keldele (Shenzhen) Technology Development Co., Ltd. on 20 18+0, and operated independently as a subsidiary of Keldele. Kaierdele Factory introduced a number of the most advanced Japanese Ruiguang diaper production lines, fully automatic aseptic production, to ensure the safety and hygiene of diapers. Kellogg factory has also reached in-depth cooperation with raw material suppliers of Fortune 500 companies such as Fuller, Sumitomo, Henkel and 3M to ensure the quality and reliability of raw materials. The products produced by Kadler factory involve baby diapers, diapers, pull-up pants, adult diapers and many other categories.

Later, Mr. Chen led the Longgang Women's Enterprise Association and his party to visit the production process of diapers in the factory workshop, and explained in detail the various production processes and technologies of diapers, and introduced how diapers started from the paper core, and finally became diapers after repeated pressure compounding, cutting and cutting. The quality department of the factory should also conduct spot checks on the finished products to detect the re-infiltration, slip infiltration, absorption speed, uplift failure test (jitter test), saturated absorption, water retention, etc. To ensure the high quality of diapers.

In the R&D laboratory of the Kadler factory, R&D employees conducted diaper tests on the spot. Compared with other brands of diapers, Kaidele diapers have certain advantages in softness, water absorption and reverse osmosis. The R&D laboratory of Caird Le Factory has experienced and high-quality professionals, equipped with sophisticated testing instruments, and comprehensively tests the quality of incoming materials, production, packaging and other processes to ensure product quality. Keldele factory strictly controls the production quality, passed the ISO900 1:2000 international quality system certification, and won the quality product plan mark of Hong Kong Q mark in September 20 15.

After visiting the production workshop of the factory, Cheng Cheng, CEO of Kellogg, introduced the brand development history of Kellogg to 30 female entrepreneurs at the Kellogg factory exchange forum. Founded in May 20 15, Kaierdele is an innovative enterprise focusing on the new retail of mother and baby. Its main products include diapers, baby care products, soft tissues and wet tissues. Kaierdele always insists on making products with the role and attitude of mothers, and is committed to creating "Chinese mothers' own maternal and child brands". Relying on social e-commerce, it creatively creates an experiential marketing model for consumers, promoters and sellers, and provides efficient and high-quality one-stop maternal and child services for babies and mothers. After four years of rapid development, there are nearly 1 10,000 offline franchise stores, nearly 3,000 medical and beauty channels, and more than 1 10,000 maternal and child chain stores.

The second phase of the Shenzhen Longgang Women Entrepreneurs Association's "Sunac Zhimei" member enterprise exchange visit was a complete success. The female entrepreneurs in Longgang who attended the meeting said that they had a deeper understanding of the production and processing of diapers, and had a further understanding of Keldele, which was full of gains.