The old Gregorian calendar refers to the Chinese zodiac in China.

Talking about the relationship between clocks and animals, I believe that most people first think of the zodiac watch, which has become more and more popular in recent years.

Speaking of the zodiac, many people subconsciously think that it is unique to China, but it is not. Japanese and China have the same Zodiac culture, lions have replaced tigers, Vietnamese cats have no rabbits, and the Zodiac (Zodiac) is considered as the European Zodiac.

Who, when and where did the zodiac closely related to time originate? Whether it was originally used to calculate the year, month, day or hour; Whether the first day of the first lunar month or beginning of spring is the first year of the Chinese zodiac is a historical study is controversial, and there is no conclusion yet. However, from another perspective, as one of the figures of folk culture with a long history, the existing foundation and authority of traditional folk customs have gradually weakened or even been forgotten with the changes of times and concepts. It doesn't really matter whether there is a conclusion.

Of course, the decline of folk customs does not mean the decline of Chinese zodiac culture. China, who is hardworking, intelligent, advancing with the times, pragmatic and humorous, has further innovated the entertainment value and commercial value of the zodiac. In recent years, as the "mascots" of the Spring Festival, "six birds and six beasts" take turns to go into battle, bringing their own traffic, but the image has become more and more moving: "Running Marseilles", "printing money to raise chickens" and "chicken (accumulating) phoenix" are widely circulated through new media; As for commercial value, zodiac stamps, coins, precious metals and, of course, zodiac watches have gradually become collectors' new favorites, among which zodiac stamps are classic models.

According to incomplete statistics, up to now, nearly 100 places and regions in the world have issued zodiac stamps, and most of them choose to appear during the Lunar New Year in China to express their blessings to China and respect for China culture. 1950, Japan issued the world's first zodiac stamp with a picture of a local painter's "Tiger Map". Thirty years later, Huang Yongyu's little monkey appeared on the first Zodiac stamp in China. At that time, the face value of a single sheet was 8 cents, but now if you pay 15000 times the price, you may not get it, and the value of a full page has exceeded the amazing 120.

With stamps, jade comes first, and the pressure on the zodiac is great. Sure enough, in recent years, although more and more brands have launched a variety of watches commemorating the zodiac, they are made of different materials, from all-steel or copper to precious metals, from enamel painting, gold carving to gem setting, from complex functions such as moon phase, perpetual calendar and flywheel to three questions, from basic introduction, single item to twelve suits and other personalized marketing methods, but really classic and worthy of collection are really rare. The reason is the lack of the ultimate pursuit of product design, technology and cultural connotation. Most of the so-called "explosive products" that follow suit and make gimmicks are naturally the result of market and time voting.

In the same way, I remember that two years ago, I discussed the popular concept of "customization" with my uncle Liao, the male god of bumper, whether you are an entry-level customization of lettering, screen printing, changing dial or strap, or a high-end customization of "internal and external repair"; Whether you are obsessed with inheritance or innovation; Whether you are high or low or facing the general public, in this "happy era" that emphasizes individuality and belongs to consumers, customers are the ultimate judges.

Let's end with an old saying: don't forget your initiative, so that you can achieve your ultimate goal.

This article is selected from the book Time Animals published in June+10, 5438.

Photo: The photos are all related when they are forgotten late.

The above is related to the Gregorian calendar 12, which is about the sharing of the zodiac. After reading the most accurate calendar, I hope this will help everyone!