[Today's headline promotion] Who is using today's headlines?

First of all, youthfulness is an obvious change in the composition of headline users today. Because today's headlines cover all kinds of popular sports events, it is easy to reach young people who love sports, while content IP such as school opening, college entrance examination and Teacher's Day is more likely to attract young students. The high-quality original content produced by KOL can continue to plant grass for young users. Therefore, young people's attention to today's headlines continues to rise.

Secondly, feminization is also an obvious trend of today's headlines.

Because most of the vertical fields such as fashion, food, home, parenting and education are women. In addition, a large number of female IP topics such as "Her Power Plan" and "Fighting for Beauty" created by today's headlines have also attracted more women's participation and attention.

The third obvious change is knowledge. In today's headlines, the scale of the intellectual population is gradually expanding, and knowledge-based content is more likely to be favored.