Gregorian calendar good morning greeting applet

Recently, Aauto Aauto Quicker launched a WeChat applet "Good Morning", which is a short video applet for middle-aged and elderly people.

The applet mainly consists of two parts: "watching video" and "making music album", which respectively watch and create short videos.

The "Watch Video" section displays video content as a Feed stream, so you need to click to play and watch it. This is similar to Aauto Quicker, but the exhibition area of each video is larger than Aauto Quicker, and it is also equipped with eye-catching large font titles.

In the Feed stream page, the green share button is very eye-catching. The text on the button is "forward to family and friends", which middle-aged and elderly users can understand at a glance. In addition, the green share button also occupies a large area at the bottom of the video playback page, and this button will not disappear after clicking the hidden progress bar on the screen. In addition, a button to share the video will pop up on the page after the playback.

Products can be described as indiscriminate bombing in guiding middle-aged and elderly users to share.

On the video playback page, we can see the orange "Send Flowers" button, which is essentially a praise function. Double-clicking can also achieve the same effect, which is consistent with Aauto Quicker.

In addition to the recommendation page, the tab navigation bar at the top of the home page also has subcategories such as anecdotes, health preservation and blessings.

The right center of the tab at the bottom of the applet home page is the "Make Music Album" entrance. Its main function is to make short videos by matching the pictures selected by users with music and templates.

After clicking enter, users can directly select ready-made templates with good music, or they can match templates and music themselves. The whole production process is simple and easy to understand.

Click on the music album made by a friend, and click the red "I'll make one" button to go directly to the production page.

In general, "Good morning and quick look" is a short video application suitable for middle-aged and elderly people. Eye-catching buttons, colloquial copywriting and concise action flow enable middle-aged and elderly users to get started quickly.

Not making the "good morning expression" into an APP may be simplifying the user experience, because middle-aged and elderly users are more willing to socialize on WeChat.

Recently, Aika Automobile Aauto Quicker has successively launched short video products such as "Awesome", "Youth Story" and "You Mao", which are laid out for different age groups and vertical categories. It remains to be seen whether Aauto can effectively shorten the gap with the headline product matrix.