Analysis and evaluation of the theme planning of the advertisement "Afraid of getting angry and drinking Wang Laoji"

Fear of getting angry, drink Wang Laoji, this slogan is the product of Wang Laoji company Jiaduobao marketing advertising company products and enterprise positioning through Mei Cheng (Guangzhou). It is a successful and classic case in marketing planning.

Firstly, locate the characteristics of the product-herbal tea, which can remove fire and distinguish it from other drinks; Secondly, the advertising language is accurately positioned-that is, the herbal tea market; Thirdly, the advertising intensity is appropriate and the advertising promotion is in place. You can watch its short advertisement.

Finally, I just started to sell through catering channels, and the intensity is relatively strong.

This year, this donation has enhanced the national pride and pride of the people of China.