2.0T+ high value! 1 13700 Geely xingrui can challenge Nissan sylphy and Toyota corolla?

Strong enemy, Geely? Xingrui is finally officially listed.

The A-class car market has the largest sales share in China's automobile market, and it is also the most competitive market. In September this year, there were 6 models with monthly sales of more than 30,000 vehicles in the A-class sedan market; Among them, Dongfeng Nissan Sylphy sold 57,548 vehicles in September, SAIC Volkswagen LaVida sold 483 13 vehicles in September, FAW Toyota Corolla sold 37,370 vehicles, and FAW Volkswagen Bora sold 3667 1 vehicle. These four models are not only the top four in the A-class car sales list, but also the four best-selling passenger cars in China. Geely Xingrui will face the encirclement and suppression of this group of joint ventures.

From 20 19 Shanghai Auto Show to 2020 1 1 officially listed, Geely Xingrui experienced a long warm-up process. This shows Geely Automobile's expectation for this brand-new A-class sedan.

As the first car built by Geely brand based on CMA platform, with Volvo's technical endorsement, Xingrui does have reasons for Geely's attention and the confidence to compete with joint venture products at the same level. However, as a self-owned brand model, can Geely's brand appeal support the guiding price of Xingrui11.37-149,700 yuan?

At the product level, the design of Geely Xingrui adopts the latest family design language of Geely brand. If the iconic "diffuse cosmic memory" grille does not cover the logo, the Star Sharp may be regarded as a brand-new model of Volvo. In fact, this is exactly what Geely wants to see.

In terms of interior design, Xingrui also follows a minimalist design style similar to Volvo. The classic "T-shaped" interior layout, plus the dual-screen configuration of 12.3-inch full LCD instrument (7 inches lower)+12.3-inch central control touch screen (0.25 inches lower), Xingrui is at least as good as its joint venture competitors at the same level in design and configuration.

In terms of other configurations, Xingrui adopts GKUI Jike intelligent ecosystem on the vehicle system, which has the functions of vehicle networking, voice assistant, OTA upgrade, APP remote control and so on. In terms of high-profile models, Xingrui is also equipped with HUD head-up display, mobile phone wireless charging, seat heating, 360-degree panoramic image and other configurations. Most notably, the medium and high-end Star Sharp also has dual-screen information linkage function and transparent chassis technology. In order to compete with the powerful joint venture competitors, Xingrui has really made great efforts in configuration.

Active safety: full-speed adaptive cruise, automatic emergency braking, lane departure warning, lane keeping assistance, automatic parking and other functions are all equipped. If we only talk about configuration, Gaopei Xingrui has indeed reached the first-class level at the same level, even surpassing competing products at the same price. So if you are interested, Xingrui also recommends a top model with better configuration.

In terms of size, the body circumference of Xingrui is 4785/ 1869/ 1469mm and the wheelbase is 2800mm, respectively. If it is only compared with the products under Geely brand, Xingrui's positioning is between Emgrand GL and Borui. If compared with competing products of the same level, Xingrui's paper size data is ahead of the joint venture products of the same level.

In terms of power, Geely Xingrui is equipped with a Volvo 2.0T engine, with a maximum power output of 190 HP and a peak torque of 300 Nm, matching the 7-speed power shift. If we only talk about data, Xingrui is also pushing Sylphy, LaVida, Corolla and other models.

If we compare the paper performance alone, Geely Xingrui's "stacking" strategy seems to have completely exploded several popular A-class cars. In terms of size and power, Nissan Sylphy, Volkswagen LaVida and Toyota Corolla all seem to be crushed by Rising. But in the A-class car market, you can't win sales only by paper data.

The price of mainstream A-class cars is mainly concentrated in the range of10-140,000 yuan. The consumer groups they face are very sensitive to the price of vehicles, but at the same time, they must take into account the brand, product reputation and vehicle economy. Therefore, in the past ten years, SAIC- Volkswagen LaVida, Dongfeng Nissan Sylphy and Toyota Corolla are the three most stable cars in the A-class auto market. As sister cars on the same platform, FAW-Volkswagen Bora and GAC Toyota Lei Ling have always been inferior to their brothers LaVida and Corolla in product homogeneity. The biggest reason is the head aggregation effect. When consumers buy a car at this price, they will give priority to joint venture brands and are more inclined to buy cars with better reputation and higher sales.

Therefore, as a latecomer who wants to make achievements in the A-class car market, most of them adopt the cost-effective strategy, especially in the case of insufficient brand support. Chang 'an Yidong PLUS is like this, as is Beijing Hyundai's seventh-generation Elantra (9.98-14.180,000 yuan), which has just been listed.

As an independent brand, is the price of Geely Xingrui11.37-149700 yuan expensive? We should know that the guide price of LECK 03 under the same group is only RMB 654,38+065,438+0.38-248,800 (if LECK 03 with high positioning performance is not included, the price range is RMB 654,38+065,438+0.38-654,438+0.666,800). If it is included, Similarly, the guidance price of Dongfeng Nissan Sylphy is 10.90- 14300 yuan (excluding Sylphy classics), and the guidance price of SAIC Volkswagen LaVida is11.29-16/900 yuan (?

Finally, in terms of later use cost, although Volvo 2.0T engine has brought higher power data indicators. But Geely Xingrui needs to add 95 # gasoline. At the same time, the late maintenance cost and failure rate of this 2.0T+7-speed power shift are also issues that consumers need to consider.

(Text: Louis9, He Wei)

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.