What are the main types of network marketing strategies?

The function of network marketing needs to be realized by one or more network marketing methods. Besides search engine registration, common online marketing methods include keyword search, online advertising, TMTW call paid advertising, link exchange, information release, integrated marketing, mailing list, licensed email marketing, personalized marketing, membership marketing, virus marketing and so on. You can also consider the integrated marketing of Hanyu Network. The following briefly introduces ten commonly used online marketing methods and their effects. PPC bidding advertising and search engine optimization In search engine integrated marketing (SEM), at present, the domestic PPC promotion is mainly Baidu and google bidding ranking promotion, which is a pay-per-click promotion method. Search engine optimization is a promotion way to improve the natural ranking on Baidu, google and other search engines by optimizing websites that meet the search engine standards, and achieve the purpose of promotion. Search engine, as a common function of internet users, will be used in the future network.

Link exchange.

Link exchange, or reciprocal link, is a simple form of cooperation between websites with certain complementary advantages, that is, putting the LOGO or website name of the other website on their own website and setting hyperlinks to the other website, so that users can find their own websites from the cooperative websites and achieve the purpose of mutual promotion. The function of link exchange is mainly manifested in several aspects: obtaining visits, increasing users' impression when browsing, increasing their advantages in search engine rankings, and increasing the credibility of visitors through the recommendation of cooperative websites. More importantly, the significance of link exchange has gone beyond whether it can increase traffic. More important than the direct effect is the recognition and recognition of the industry.

Internet advertising.

Almost all online marketing activities are related to brand image, and among all online marketing methods related to brand promotion, online advertising plays the most direct role. Banners used to be the mainstream (though not the only form) of online advertising. After entering 200 1, a vigorous innovation movement has been set off in the field of online advertising, and new advertising forms have emerged constantly. Because of overcoming the weakness of limited information and poor interactivity of standard banner advertising strips, new advertisements have achieved high click-through rate.

Information release.

Information release is not only the basic function of network marketing, but also a practical means of operation. Through the Internet, you can not only browse a lot of business information, but also publish information yourself. The most important thing is to publish valuable information on your website in time and give full play to the functions of the website, such as new product information, preferential promotion information and so on.

Licensing e-mail marketing.

Compared with traditional promotion or unauthorized e-mail marketing, e-mail marketing based on user permission has obvious advantages, such as reducing the nuisance caused by advertisements to users, increasing the accuracy of potential customer orientation, strengthening the relationship with customers and improving brand loyalty. The premise of e-mail marketing is to have the e-mail addresses of potential users. These e-mail addresses can be collected and sorted out by enterprises themselves from the data of users and potential users, and can also make use of the resources of third-party potential users. For example, domestic 5 1mymail and Tuopeng database marketing all belong to this category.

Mailing list.

Mailing list is actually a form of e-mail marketing. Mailing lists are also based on the principle of user permission. Users join voluntarily and quit freely. Slightly different, e-mail marketing is to send promotional information directly to users, while e-mail lists achieve marketing purposes by providing users with valuable information and adding appropriate promotional information to e-mail content. The main value of mailing list is shown in four aspects: as a promotion tool of company products or services, it is convenient to communicate with users, get sponsorship or sell advertising space, and charge information service fees. There are many forms of mailing lists, such as news emails, various electronic publications, new product announcements, preferential promotion information, important event reminder services and so on.

Personalized marketing.

The main contents of personalized marketing include: users customize the information content they are interested in, choose their favorite web design form, and set the receiving method and receiving time of information according to their own needs. Personalized service is effective in improving customer relationship, cultivating customer loyalty and increasing online sales. According to research, in order to obtain some personalized services, users are willing to provide limited personal information only when personal information can be protected, which is the premise of personalized marketing.

Membership marketing.

Membership marketing has been proved to be an effective marketing method for e-commerce websites. Many foreign online retail websites have implemented membership plans, which have covered almost all industries. Domestic membership marketing is still in the early stage of development, but e-commerce companies have shown strong interest and strong development momentum.

Online store.

It is a relatively simple form of e-commerce, based on the e-commerce platform provided by the third party, and operated by the merchants themselves, just like renting a space in a large shopping mall to open a merchant's specialty store. In addition to the basic function of selling products directly through the network, online shop is also an effective means of online marketing. Considering the overall marketing strategy of enterprises and customers, the role of online stores is mainly manifested in two aspects: on the one hand, online stores provide convenient conditions for enterprises to expand online sales channels; On the other hand, online stores built on well-known e-commerce platforms have increased customers' trust. Functionally, it is also an effective supplement to corporate websites that do not have e-commerce functions, and plays a good role in enhancing corporate image and directly increasing sales, especially through the combination of corporate websites and online stores.

Viral marketing.

Viral marketing is not really carried out by spreading viruses, but through the user's word-of-mouth publicity network. Information spreads and spreads like a virus, and it is transmitted to thousands of audiences in Qian Qian in the form of rapid replication. The classic example of viral marketing is. Almost all free email providers now adopt similar promotion methods.

Generation and competitive advantage of telephone charges.

Pay according to the number of valid calls received from customers. The English word "PayPerCall" is a new advertising promotion charging model that has appeared in Europe and America in recent years. It realizes no charge for planning, no charge for displaying and no charge for clicking, and advertisers only charge corresponding fees after receiving valid calls from customers. In other words, pay per call is a real pay per effect model.

Network video marketing:

"Through digital technology, the real-time video image signal of product marketing site and corporate image video signal are transmitted to the Internet. Customers only need to log on to your website to see the live TV broadcast of your products and corporate image. It is exclusively created by "Remote Network Monitoring and Development Technology Co., Ltd." in terms of website construction and website promotion, so as to enhance the credibility and reliability of website content. Before that, all the ways of website building and website promotion can only help netizens find you from the vast internet world; And "network TV marketing" makes the netizens who find you believe you!

Forum marketing.

What is forum marketing? Forum Marketing In fact, people have begun to use forums for various corporate marketing activities. At that time, when the forum became a forum for fresh media, some companies released some information about their products in the forum. In fact, this is also a simple method of forum marketing. Here, combined with the practical experience of network planning, I will briefly talk about what is forum marketing. "Forum marketing" means that enterprises use forums as a network communication platform to publish information about their products and services through words, pictures, videos, etc., so that target customers can have a deeper understanding of their products and services. Finally, it will achieve the network marketing activities of enhancing corporate brand and deepening market awareness. This is forum marketing. "

Network picture marketing.

What is online picture marketing? In fact, online picture marketing has now become one of the commonly used online marketing methods. We often receive creative pictures from friends on QQ and see posts with pictures as the main clue in major forums. These pictures also involve some advertising information, such as the website address in the lower right corner of the picture. This is actually a way of image marketing. At present, there are various ways of image marketing in China. If you are creative, you can also master image marketing well. Supply and demand information platform, online yellow pages service, online auction, website resource cooperation, online shop marketing, etc. Network marketing alliance: marketing alliance is still in its infancy in China and is very mature abroad. 1996, Amazon succeeded in this new way. Alliance includes three elements: advertisers, website owners and advertising alliance platform. Advertisers pay reasonable advertising fees to website owners according to the actual effect of online advertising (such as sales volume, guiding number, etc.). ), so as to save marketing expenses, improve corporate visibility, expand the influence of corporate products, and improve the quality of online marketing.