The epidemic situation is fierce, and car companies have pushed a number of "decompression" policies to join hands with dealers to fight the epidemic.

Since the outbreak of the novel coronavirus epidemic, the whole country has won the fierce war against the epidemic with unity, and many car companies have responded and donated a lot of materials. Faced with the phenomenon that employees can't return to work normally, stores can't open on time and passenger flow drops sharply, major car companies have introduced many "decompression" policies to ease the pressure on dealers in order to tide over the difficulties.

Volvo: "If we help fight the epidemic, we will take action."

Volvo Cars took the lead. In order to effectively combat the operating pressure brought by the new pneumonia epidemic to dealers, Volvo Cars decided to relax the performance appraisal and not set the February sales target. At the same time, considering that the income of dealer staff decreased due to the epidemic, Volvo Cars also provided subsidies totaling more than10 million yuan.

In addition, Volvo Cars also helps dealers in many aspects, such as extending the exemption period on the basis of the newly authorized 4S shop's agreed opening date, providing dealers with online skills improvement, strengthening online marketing investment and support, reducing the repayment risk of a small number of dealers and minimizing the losses of dealers. This is another series of important measures taken by Volvo Cars during the epidemic period, following the donation of RMB 65,438+065,438+0 million to support vaccine research and development and emergency medical supplies procurement in novel coronavirus.

FAW-Volkswagen Audi: There is no February sales target.

Then, FAW-Volkswagen Audi brand organized the region to fully understand the dealers' resumption of work and the support they needed, and organized all departments of the division to discuss the response measures urgently, and formulated the novel coronavirus Epidemic Response Plan, and formulated efficient channel response support measures from the perspectives of business policy, innovative on-site evaluation attempt, dealer epidemic prevention and control operation guidance, personnel retention and epidemic support. , in order to reduce the worries and burdens of dealers, and actively coordinate logistics, production scheduling and other related departments. At present, FAW-Volkswagen Audi will fully launch the February sales target without assessment of dealers and subsidize front-line sales staff.

SAIC· Roewe: "Roewe people act in the epidemic of war"

Recently, in order to reduce the impact of the epidemic on dealers and ensure the quality of users' car selection and after-sales service in a special period, SAIC Roewe has launched six measures of "double decompression, double support and double care" around sales operation and after-sales service, fully supporting its dealers to tide over the difficulties, improving the user service experience and actively fulfilling corporate social responsibilities.

1. Relieve the assessment pressure: adjust the target assessment and business policy in February, including but not limited to temporarily canceling the assessment of sales tasks, management tasks, promotion tasks, market activities, etc., and the bonuses involved in each assessment will be paid according to the standard.

Second, reduce the financial pressure: before February 15, advance the rebate of merchants, return the bonus of dealers urgently, and relieve the financial pressure of dealers. In February, the interest-free period of new vehicles was adjusted to 150 days, and the headquarters will fully subsidize the inventory interest generated in February.

3. Vehicle logistics support: If the dealer can't operate normally due to the epidemic, he can apply for suspension of delivery. Since February 10, dealers can apply for expedited delivery through mail, Anji assistant and other channels if they have urgent order delivery needs. SAIC Roewe promises to overcome all difficulties and achieve this goal.

4. Online technical support: 7×24 real-time response to help dealers quickly solve various technical problems; Carry out regional remote technical exchanges and support.

Verb (abbreviation of verb) employee care subsidy: SAIC Roewe will give a certain amount of employee care subsidy to the dealer team that still sticks to its post during the epidemic period to help the dealer ease the operating pressure.

On-line training care for intransitive verbs: Since February 3rd, the headquarters has provided multi-channel online training such as WeChat official account "SAIC Passenger Car Class I", e-learning learning system and online live course system to help sales consultants learn online training contents such as protection education, sales/service reception tips and policy interpretation during the epidemic.

Beijing Hyundai: "three supports and five cares"

Also on February 4th, Beijing Hyundai launched a series of measures such as "three supports and five cares" in response to the epidemic, among which "three supports" refers to the measures put forward by Beijing Hyundai to reduce the pressure on dealers in terms of sales management, marketing and after-sales service, including canceling the assessment of the dealer's purchase completion rate in February, allowing dealers to flexibly adjust the purchase volume and adjust the inventory structure according to their own needs. In addition, Beijing Hyundai will also provide financial support for dealers to cross the bridge due bills.

In addition, in terms of after-sales service, Beijing Hyundai will suspend the sales and after-sales assessment tasks of dealers in the first quarter, adjust the VOC assessment of after-sales service at the same time, and provide remote technical support and other assistance to dealers to help dealers do a good job in user communication and service with effective measures.

Dongfeng Da Yue Kia: Let users "warm their hearts"? Let the dealer "center"

As a Korean brand, Kia's performance in China is not as good as that in modern times. Since Li Feng joined Dongfeng Da Yue Kia, 2020 has been regarded as a crucial year for the revival of Dongfeng Da Yue Kia. However, in the face of the epidemic, Dongfeng Da Yue Kia also made a quick statement, and its dealers were postponed to resume work on February 10. In order to strengthen the dealers' market risk ability and reduce the operating pressure caused by the epidemic, the business policies were adjusted in the first quarter, and the rewards for advanced dealers were strengthened.

Nezha Auto: Love? Do you have a home? There is Nezha

As one of the representatives of new car companies, Nezha Auto sets an example and gives dealers a number of marketing and financial policy support, including online delivery and offline sales, such as building a digital exhibition hall and online promotion platform to help and empower dealers' online customers; Reduce the financial pressure on investors and extend the repayment limit of due accounts; Give work subsidies to the sales team members of partners in key epidemic areas. In addition, Nezha Automobile has made contributions to further stabilizing and boosting the automobile economy by improving the systematic operation efficiency of dealers and strengthening the management and coordination of dealers.

Great Wall Motor: Its four major brands implement "three reductions and three taxes"

Great Wall Motor announced that in order to provide more resource space for its dealers and ensure that users have perfect car purchase and car use services, four brands of Great Wall Motor, namely Haval, WEY, Euler and Great Wall pickup truck, officially launched the "three reductions and three benefits" support policy. Including: dealer assessment and burden reduction, financial burden reduction, empowering multi-dimensional experience services, empowering front-line sales teams, and empowering dealers in Hubei epidemic areas.

Specifically, during the epidemic period, Great Wall Motor adopted the policy of assessment and burden reduction for its four major brand dealers, and implemented the "three no assessments", that is, no assessment of sales, no assessment of purchase, no assessment of promotion, and increased medical insurance support to ensure the reasonable income of the terminal and ensure the healthy development of dealers in the current environment; Adjust the financial policy and extend the repayment period of the three parties. Bank acceptance bills that arrive in February are free of discount. Great Wall Motor will actively coordinate the vehicles that need to be redeemed when the tripartite acceptance bill expires, extend the repayment time and provide more resources for dealers. Properly adjust the financial policy of car purchase, provide users with more flexible repayment forms, lower the threshold of car purchase and promote the terminal sales of dealers.

Guangzhou Automobile Chuanqi: Sincerely for you, guarding forward.

Introduce "four measures" to dealers, and "reduce the burden" for dealers from the aspects of assessment, finance and sales model. In addition, GAC Chuanqi also gave special support funds totaling 65,438+065,438+000,000 yuan to special stores for epidemic prevention and operational safety.

1. Assessment and burden reduction: During the epidemic period, GAC Chuanqi adopted an assessment and burden reduction policy for its dealers. In February this year, it cancelled the car-lifting assessment and terminal assessment to reduce the psychological burden of dealers.

2. Financial burden reduction: actively coordinate with financial institutions such as Huili for special treatment of vehicles that need to be redeemed due to dealer financing repayment, give discount support to inventory financing, and increase the interest-free period of 30 days to reduce the burden of dealer capital flow.

3. Exploration and exploration of new sales model: Strengthen the "warm-hearted, secure and comfortable" online customer gathering tools and online services, which can be handled and enjoyed online without leaving home. First, with the help of Chuanqi online sales platform, customers can reduce the journey of buying new cars, such as opening online VR car-watching, online intelligent exhibition halls, e-commerce platforms including Micro Mall and Tmall, and providing online financial support. Second, the remote online service was officially launched, providing new car, car use, maintenance and renewal consultation in the form of zero contact, as well as services such as booking door-to-door test drive, door-to-door car delivery, insurance claim settlement and illegal agency, further enhancing consumer confidence.

4. Start-up safety fund for new spring business: In order to provide good service safety during the epidemic period and make customers worry-free when they arrive at the store, GAC Chuanqi also prepared a "Start-up safety fund for spring business" for dealers, with an amount of about 1 1 10,000 yuan. This fund will be used to buy epidemic prevention supplies such as masks and disinfectants, and to promote the development of marketing and communication.

FAW Pentium: "One burden reduction, two supports and three guarantees"

With its arrival, the epidemic situation in novel coronavirus is surging, affecting people's hearts. Facing the severe situation of novel coronavirus epidemic, FAW Pentium not only made continuous efforts in epidemic prevention and control, but also promptly launched six policies of "one reduction, two assistance and three guarantees" for dealers to solve the problems of inconvenient travel and increased demand for prevention and control during the epidemic.

Among them, one burden reduction is "assessment burden reduction", two supports are "business support" and "financing support", and three guarantees are "health and hygiene guarantee", "network marketing guarantee" and "resource supply and demand guarantee", which fully protect the health and interests of dealer partners.

Dongfeng Shen Feng: Accompanied by Shen Feng? * * * difficulty

In terms of dealer care, Dongfeng Shen Feng will lower its February sales target in an all-round way, and at the same time loosen its business policies to the maximum extent. By relaxing various assessment requirements, extending the subsidy period, reducing the reward conditions, etc., we will support dealers and front-line sales personnel, help dealer partners restore confidence, stabilize the sales team, restore good conditions, and actively carry out sales work.

Dongfeng Qichen: A spell of "Qi"? Fixed elimination of "epidemic disease"

Coincidentally, Dongfeng Qichen, who is also a Korean car company, also put forward four major measures in dealer policy. The specific contents are as follows: First, cancel the February sales assessment: the guiding goal is beneficial to the dealer's operation; Second, provide comprehensive subsidies for dealers; Third, provide financial related policy support; Fourth, customer service, customer service during the epidemic: provide safe and secure trip to the store and test drive at home.

Dongfeng Citroen: Give priority to the health and safety of employees.

Dongfeng Citroen attaches great importance to the health and safety of employees and strictly implements various protection policies. All employees are required to strictly abide by the emergency measures taken by the state, provinces, municipalities and autonomous regions to fight against novel coronavirus; Fully cooperate with any preventive measures taken by governments at all levels to block the spread of the virus. Within the group, actively investigate the travel trajectory and health status of employees, formulate corresponding measures for online collaborative work during the epidemic, and make every effort to do a good job in epidemic prevention and emotional counseling for employees.

At an extraordinary moment, Dongfeng Citroen not only supported the epidemic situation and deployed staff epidemic prevention work, but also actively shared the pressure for dealers, adjusted the monthly targets, policies and business actions of dealers, and formulated detailed measures from lowering the target threshold, increasing financial interest-free support and increasing terminal personnel safety protection subsidies to ensure the healthy operation of the dealer network. In terms of employee and customer care, marketing, sales financing, after-sales service, etc., special action guides were issued for outlets. , and made detailed planning and guidance for the local dealers to return to work; At the same time, the online training plan for interactive gathering of new media in outlets has been arranged in a targeted manner, so as to make full use of this special difficult period to grasp the foundation, practice internal strength and enhance the ability; Take measures to help dealers strengthen their confidence and overcome difficulties.

Dongfeng Nissan: Despite the epidemic? More tender

After the outbreak, Dongfeng Nissan actively evaluated the impact of the epidemic on supply chain, manufacturing and marketing, quickly adjusted the pace of production, procurement and marketing, responded to the epidemic in time, and started the care service for dealers in Wuhan and Hubei at the first time to help solve the problem of dealer funds, and introduced EAP psychological counseling. In addition, in order to alleviate the market pressure, Dongfeng Nissan has also formulated coping strategies, closely communicated with dealers, and issued "reducing the burden and releasing the pressure" and "releasing the pressure".

1. Reduce the burden and release the pressure: Dongfeng Nissan quickly launched targeted financial support such as rebate subsidies, interest discounts and interest rate cuts, and launched pragmatic and powerful support for dealers in the cold winter of the epidemic.

2. Policy loosening: flexibly adjust the assessment mechanism and adjust the dealer target according to the development of the epidemic. In the first quarter, Dongfeng Nissan cancelled the headquarters evaluation results and the third-party assessment in DBS assessment, which reduced the pressure on dealers and helped dealer partners to go into battle lightly.

3. Supply guarantee: In view of the logistics situation in the special period of the epidemic, Dongfeng Nissan adjusted its logistics plan to eliminate all difficulties and ensure supply, giving priority to ensuring the supply of vehicles in the epidemic area. At the same time, start the logistics expedited plan to realize the optimization of production and marketing and seamless docking.

4. Platform empowerment: With the spread of the epidemic, online services have become the habit of more consumers. Dongfeng Nissan actively builds a platform to enhance the online business experience. Dongfeng Nissan official website, Chebaba and Dongfeng Nissan Tmall /JD. COM flagship store provides 24-hour online car viewing and online financial services, so that consumers can get a high-quality online experience; At the same time, in order to further strengthen the dealer's online platform business, Dongfeng Nissan added a "war and epidemic plus push" section to the internal "learning strong store" platform, conducted targeted guidance training, and pushed the "Digital Marketing Guidance Manual" through the platform to provide franchise stores with more than 10 kinds of digital marketing support and guidance, such as short video marketing skills, self-media marketing skills, and some pioneering learning resources.

Write at the end:

Now the epidemic continues, and the assistance of car companies is also going on. This time, a series of warm-hearted measures taken by major car companies for dealer partners fully reflect the responsibility and responsibility as enterprises. In addition, we predict that many car companies will gradually introduce "decompression" policies for dealers, because it is almost difficult for major dealers to complete the assessment when "isolation" becomes a hot topic, and the "decompression" policies of car companies just let dealers feel a warm current in the chilling epidemic and tide over the difficulties together.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.