Wang Laoji launched a version of 100 surnames; Canon announced the discontinuation of SLR; What & # 39; s up

The first joke in 2022 was the marketing of Wang Laoji's version of Hundred Family Names. After reading it, you will be tempted to buy a bottle of X Laoji and speak for yourself. Camera giant Canon announced that it would stop production of its flagship model in the new year. Please cherish the EOS in your hand. Holmes, the founder of Theranos, who created the myth of Silicon Valley with "a drop of blood can cure all diseases", is now accused of fraud and may face jail.

# Marketing

I don't know if you have seen the version of Baijia surname recently launched by Wang Laoji, which has been called a marketing genius by many netizens. The version of Baijia surname is characterized by not only Wang Laoji, but also various Baijia surnames such as Chen Laoji, Zhao Laoji, Ma Laoji and Ouyang Laoji. To sum up: take the road of piracy, so that piracy has no way out. Now some versions of Lao Ji on the Internet are out of stock. Is it accidental? In fact, it is quite meaningful to think about marketing techniques.

First of all, this wave of "Lao Ji incident" was initiated before the Spring Festival, each group 12 cans. This setting is obviously for the Spring Festival. In China, family name is a symbol of consanguinity in a family system, through which everyone can associate himself with history and culture. During the Spring Festival, everyone holds the same old auspicious symbol to celebrate family reunion. Everyone has a lucky symbol in his hand, which is actually a very ritualized thing for China people who attach great importance to blood relationship and beautiful meaning. In fact, we can also see that the brand of Wang Laoji has local considerations for the marketing of festivals.

In fact, not only Wang Laoji, but also Wangzai Milk started marketing from 56 ethnic groups in China, similar to this Wang Laoji incident. Some people may think that Wang Laoji's operation is a bit "rotten", but it can be accepted by consumers and played in it on the basis of maintaining its own product characteristics, thus achieving Wang Laoji's goal.

In addition, more than 100 customized surnames introduced by Wang Laoji have applied for trademark protection. Last year, they applied for a number of trademarks, such as wedding, Dragon Boat Festival, architecture, New Year, birthday, Mid-Autumn Festival and senior high school entrance examination, which will crack down on a wave of piracy. As the daily needs of residents, fast-moving consumer goods often fall into the marketing mode of expressing "functionality". Will "emotional brand" be a new breakthrough to expand sales?

# Brand

On February 30th, last year, 65438, Canon officially announced the discontinuation of its flagship SLR camera products, and will devote itself to the mirrorless camera product line in the future. "Canon's flagship SLR model is called' EOS-1'series, and the first model appeared in 1989. The latest release of' EOS-1D X Mark III' in 2020 will actually be the last one. " At this point, the era of Canon EOS SLR came to an end before 2022. In fact, not only Canon, but also Sony quietly deleted all its A-mount cameras from the website. The change of camera giants may be announcing the changes in the first-line consumer market. Who abandoned the traditional SLR camera?

It is undeniable that when the film was abandoned by the times, everyone still remembers it, but now they have a soft spot for all kinds of retro-style mobile phone filters. In the era of social media, the demand of smart phones for "hand-shooting" and "beauty" is far greater than that of less convenient SLR devices. Under the various photo strategies of Xiaohongshu, you can take photos that are not inferior to SLR works by setting the parameters of your mobile phone. Is it necessary for most amateurs to buy a traditional SLR? Since ancient times, human beings have great enthusiasm for preserving beautiful moments, but SLR can't go deep into every detail of daily life. For consumers looking for a sense of existence and value in social networks, a beautiful picture that can be shared instantly is enough. In fact, the change of products also announced the change of consumer groups. The ultimate goal of technological change is to better serve life, otherwise even the best products will eventually be melted by the times.

Holmes, founder of Theranos, may face jail time.

# Business

The phrase "pretend until you succeed" doesn't always work. Recently, elizabeth holmes, once known as the "female version of Jobs", finally reached a verdict on the "bad blood" fraud case that shocked the whole Silicon Valley. According to the indictment disclosed by the American media, Holmes was charged with 9 counts of telecom fraud and 2 counts of conspiracy to commit telecom fraud, of which 4 counts were established and 4 counts were not established; For the other three charges, no verdict has been made, and each charge can be sentenced to a maximum of 20 years in prison.

Holmes is keen to imitate everything Jobs did, including his clothes.

Elizabeth holmes is the founder of Theranos, a blood testing company. Previously, the company had said that cancer and diabetes could be quickly detected by collecting a few drops of blood, and Holmes himself was once called "female version of Jobs" by public opinion. Holmes/Kloc-dropped out of Stanford University at the age of 0/9 and founded Theranos. The original business idea was to complete hundreds of tests with a drop of blood. The idea is to make blood tests cheaper, more convenient and more acceptable to consumers. Subsequently, the company also established cooperative relations with walgreen and supermarket chain Safeway. Even celebrities such as former Secretary of State Henry Kissinger, the late george shultz and former Secretary of Defense james mathis have invested a lot of money in this project, so Holmes has been in the limelight for a while and frequently appeared on the list of Forbes magazine.