Why do many customers support Starbucks to open a "roasted cold noodles" branch?

Many customers support Starbucks to open a "roasted cold noodles" branch because of its good service attitude. To retain customers, why do Starbucks employees spare no effort to promote the star brand? Although there are many discounts at each level, such as birthday gift certificates, three-in-one gift certificates and cup promotion gift certificates. Just because you don't care much, you won't calculate whether you are a silver star or a Venus every day. One day, aren't you surprised when the clerk suddenly told you that he could give you a cake? Adding a little interest to a dull life is the same as managing love.

There are many reasons for Starbucks' success, such as product standardization and accurate and effective brand positioning. Today we analyze the success of Starbucks from the perspective of "customer relationship management". First of all, win customers, which is what people often say "win customers"

Transform customer value. There is an indicator in business called customer lifetime value. Frankly speaking, how much wool can you collect from the same sheep? Starbucks obviously sells coffee, but every Mid-Autumn Festival, it also gives away mooncake gift boxes. The lowest price of a box of moon cakes is more than 200 yuan, and the highest price is more than 500 yuan. A moon cake costs more than 50 yuan on average.

In order to get customers, Starbucks stores are carefully selected, either in a business district with a large population or in an office area with few people but high customer quality. If you are in a northern city, Starbucks will generally open a shop on the north side of Dongxi Street. Why? Because roads in the north are prone to snow and ice in winter, when the sun shines from the south, the snow on the north side of the road will melt more easily, and passengers will arrive more easily when the pedestrian flow is large.