Solar term marketing video

The year 2022 is coming to an end. Whether this year's KPI can be rushed up again, whether the merchants can break the curse of "off-season" and whether they can overfulfil the annual revenue plan depends on whether the activities in June 5438+February are enough! Let's take a look at the 65438+February hot marketing calendar compiled by Changjietong to help businesses win the last battle of 2022! 65438+February 65438+February marketing hotspot 65438+February 7 heavy snow 65438+February 2 year-end promotion 65438+February 2 1 winter solstice 65438+February 24 Christmas Eve 65438+February 25 Christmas marketing highlights -65438 tonic activity time: 65438. Marketing means such as clothing: limited-time preferential catering industry: solar terms focus on clothing/shoes and boots industry: merchants can recommend products around scenes such as snowball fights and enjoying snow scenes, reduce the combination of down jackets, hats, scarves, shoes and gloves, and launch preferential packages to stimulate consumption. The "limited time discount" activity can directly hit the pain points of users, cause user anxiety combined with price incentives, stimulate users to place orders, and increase store sales. Marketing Collection -2 pairs 12/ year-end promotion keywords: shopping spree, promotion, discount, double 12, etc. Time: 65438+February 12 Applicable industries: all categories of marketing tools: buying gifts, group promotion, time-limited spike clothing bags, beauty cosmetics, food, department stores and digital categories. Merchants can focus on the theme of the last stocking at the end of the year, mainly promoting leisure snacks, grain, oil and non-staple food products, and increasing the unit price of shop customers by large-scale activities such as full reduction, gift giving and packaging. Marketing Collection -3 Winter solstice Keywords: homesickness, companionship, jiaozi Activity Time: 65438+February 2 1 Applicable industries: daily necessities, catering, marketing tools: integral mall, membership card daily necessities industry: thermos cups, warm water bags, hand warmers, small sun, electric blankets, winter quilts, foot baths and other winter warm goods are snapped up within a limited time. Catering industry: In view of the custom of ancestor worship in some areas during the winter solstice, we can carry out content marketing on the surrounding ingredients involved in folk customs such as brewing rice wine, eating glutinous rice balls, eating roasted meat and eating jiaozi around the theme of winter solstice reunion, and recommend recipes, recipes and other dry goods; Offline restaurants can offer reunion dinner packages to increase the unit price of customers. Marketing Collection -4 Christmas Eve and Christmas Keywords: Trick-or-treating/Party-smashing Activity Time: 65438+February 24-25 Applicable industries: marketing tools such as gifts, flowers/toys/snack foods: coupons, recommended gifts, flowers/toys/snack foods: make Christmas gift packages in advance, combine conventional gifts into gift packages, and set appropriate exclusive prices (exclusive prices should be fresh fruits:) A box coupon is set on the mall page, and users can click it to receive it directly.