Traditional Culture Encyclopedia - The 24 Solar Terms - Valentine's Day activity planning scheme
Valentine's Day activity planning scheme
Valentine's Day planning scheme 1 In order to carry forward the excellent Chinese traditional culture and respond to the call of "Celebrating our own festivals" put forward by the Central Civilization Office, according to the arrangement of the first Qixi Couples Festival in Qinhuangdao, Shanhaiguan plans to hold the first "Mountain-Sea Blind Date Conference" on August 2, 20xx (the seventh day of the seventh lunar month).
I. Time and place of activities
Time: 9: 25 am on August 2, 20xx (the seventh day of the seventh lunar month) (meaning "just love me")
Venue: Shanhaiguan World No.1 Square
Second, the participants
Unmarried young men and women from all walks of life and unmarried soldiers of school age in Qinhuangdao Garrison
III. Contents of activities
(1) Opening Ceremony
(B) "Mountains and Seas Seeking Fate" blind date activities
Description of the game of "Seven Fairies" throwing hydrangeas: The host draws lots to produce two groups of "Seven Fairies" * *14 to introduce themselves, and then throws hydrangeas (numbered in advance) outside the venue. Male guests grab hydrangeas on the stage to introduce themselves, and both of them leave with hydrangeas in their hands.
Description of the game: The game is divided into four games, and four players in each game come on stage to introduce themselves. In the first game, the skipping competition, the winner is the one who skips the rope the most times in one minute. In the second game, the first person who nailed four buttons won the button nailing contest. In the third game, smash four walnuts and put them neatly on the plate to win (the walnuts are required to be intact and not broken into many petals). In the fourth game, the beading competition, the person with the most beading in one minute wins. The winner of each group will receive a rose and give it to a female guest under the stage.
Activity flow of blind date meeting: (Start-17: 00- 17: 30)
Making 100 red hydrangeas. After the opening ceremony, the "Old Man under the Moon" and "Fairy Queqiao" threw them on the spot, which played a finishing touch and caused a sensation on the spot. Imagine which participant and candidate don't want to get the hydrangea symbolizing marriage?
Video playback: A large projector at the event site repeatedly plays photos of participants' lives or TV programs. Participants can choose the opposite sex they like, and then find the corresponding numbered object by number.
The first wave of love shock: Looking for the Goddess in Your Heart-17: 30- 18: 30
1, campaign slogan: resolutely talk to strangers;
2. The organizer designed and made an appointment card, male (blue) and female (pink); The contents of the blind date card include: name (nickname), age, hobbies, work and requirements for him/her;
3. All people who really want to find a relationship can get a blind date card and fill it out by themselves;
4. Sincere people can entrust the organizer's staff to send their friend cards to their favorite people after observation;
If both parties are interested, the staff of the organizer can communicate with each other and start dating.
The second wave of love shock: "Handsome men and beautiful women touch each other"-18: 30-19:15
1, blind guide (choose 7 pairs of men and women to complete the game).
The rules of the game are grouped. One of them is blindfolded and the other is in charge of the command. According to the distance of the game, you need to go around stools, cross stumps, pick up roses and other obstacles. The winning team will get a gift.
2. Brain test, a game against time
We asked some questions on the spot and answered them in a hurry. Whoever answers the correct answer in the fastest time is the winner. The winner will get a gift.
3, romantic folk songs, love songs duet.
Singing folk songs (love songs) composed of handsome guys and beautiful women on the spot and comparing them with another group of the opposite sex. During the competition, participants are free to give full play to their strengths and choose people who love each other. The winner will get a gift.
The third wave of love shock: Prince Angel Call Order-19: 15-20: 00
The PK match between Prince Charming and Angel was hosted by "Old Man under the Moon" and "Xianque Bridge". The old man under the moon is the captain of the man, and the fairy magpie bridge is the captain of the woman. The two sides hold beautiful PK handsome guys, walk the catwalk, show their personal style, publish a declaration of love, and win votes for themselves. The ballot box is just around the corner. The audience under the stage can write down their number and contact information on the note and put it into the ballot box of their favorite beauty or handsome guy. The couple who get the most votes will be awarded the titles of "Prince Charming" and "Angel", and each will get a special gift. Anyone who participates in any performer will get a gift!
Trivia -20: 00-20: 10
Live lottery. There are lottery activities interspersed in the activity, and the host draws the lucky ones from the lottery box with relevant card numbers on the spot.
Video playback: A large projector at the event site repeatedly plays photos of participants' lives or TV programs. Participants can choose the opposite sex they like, and then find the corresponding numbered object by number.
Valentine's Day planning scheme Part II: Market analysis
1 is different from "Qixi":
This is a traditional festival, but now people don't celebrate it, but businesses use it to speculate. Therefore, only "Tanabata" is the appeal, and not too many people will participate.
2. Clever timing before the Olympic Games:
On the day before the Olympic Games, Qixi can use the light of the Olympic Games to carry out sales and promotion activities of related commodities, such as TV, audio and other related commodities.
In midsummer, seasonal goods sell well:
It's very hot in summer, and summer cool goods, summer replenishment and summer clothes sell well.
4. The business circle features of our shopping mall:
Except for Hongmei, they are all in industrial areas, with a large number of migrants, mainly young people. "Couple" is a topic that can be hyped. Snack food, fresh goods and daily groceries sell well.
Second, the promotion objectives:
1, increase traffic.
2. Spread corporate image.
Third, the promotion time:
July 24th to August 9th, *** 14 days.
Fourth, the promotion location:
* * * Lotus, Hongmei, Huolianshu, Dalingshan, Fengtai and Xixiang ***7 stores.
Verb (abbreviation of verb) promotes the theme:
Love tanabata and welcome the Olympics.
Six, the theme goods:
Tanabata, Olympic theme goods: candy, biscuits, preserves, drinks, snacks.
Olympic theme commodities: audio-visual appliances, video and audio equipment, audio equipment, fans, air conditioners, refrigerators, washing machines (DM
The website should have the title of "Olympic new equipment exhibition area")
Seven, commodity, price, display, atmosphere layout strategy
Eight. Activities:
Activity 1: 1 yuan color TV welcomes the Olympic Games happily (only in Hongmei, Shu Tian and Xixiang).
On July 26th, 27th, 2nd and 3rd, August, anyone who shopped in 78 yuan for more than one time in our store's home appliance area will take part in the lucky draw at the store head with a computer receipt (manual sales summons is not allowed), and 156 yuan will draw twice, 234 yuan will draw three times, 3 12 yuan will draw four times, and 390 yuan will draw five times, with a maximum of five times.
The amount of the receipt is calculated as an integer, not a decimal. The receipt is valid on the same day, and the seal is invalid.
The winner of the Red Table Tennis Award can buy a designated color TV set for only one yuan. Anyone who doesn't win the lottery will get a bottle of water. The number of prizes is limited while stocks last.
Activity 2: Meet on July 7, and "7-up" comes to your door.
On August 9th, all customers who shop in our store can get a set of "Pepsi 2 liters+7-up 2 liters" as long as they bring the computer receipt to the service center, and if the number on the computer receipt is 77. The receipt is valid on the same day, and the seal is invalid.
Article 3 of the Valentine's Day activity planning scheme 1: Valentine's Day activity theme: intimacy, eternal love.
Two: Valentine's Day activity time: 20xx February1419: 00-21:00.
Three: Valentine's Day event location: XXX open-air square
Four. Couple activity form: men and women cooperate, take a guess.
Five: the scale of Valentine's Day activities: about 30 people
The Valentine's Day planning process of intransitive verbs:
See which couple is more tacit and intimate.
First of all, men and women look at each other, which is face to face. A man and a woman are holding a drawing board and generally guess what this person is drawing on the drawing board. The words that need to be drawn are displayed by the host behind the word guesser for the painter to draw. There is a set of 65,438+00 words, and each couple must guess these 65,438+00 words, which pair has the shortest time to guess all.
Be aware of Valentine's Day activities.
If you are lovers, you will know each other very well in your life. The host will ask a few questions and then let the couple answer them. For example, the host asks your girlfriend what she likes to eat, and then the man writes what he knows on the title board, and the woman also writes what she likes. If the two answers are the same, then these two are the closest couples and the most intimate couples. Otherwise, they don't know each other very well.
Love song duet in Valentine's Day activities
Every couple has a love song that two people often sing, so at the end of Valentine's Day activities, let the winning couples use their favorite love songs to draw a satisfactory conclusion for the activities. The purpose of participating in Valentine's Day activities is to make your Valentine's Day more meaningful. Through such activities, you can let yourself see your own shortcomings, increase your feelings and enhance your tacit understanding. Winning the final prize is not an end, but a process of Valentine's Day activities. I believe everyone has their own Valentine's Day activity plan, perhaps better than this. Valentine's Day in 20xx is coming, and we can plan Valentine's Day activities in the following time. I hope everyone can have a happy Valentine's Day.
Valentine's Day activity planning scheme 4 1. Activity theme: "Time is silent, true love lasts forever" and "Poetry and painting over Qixi"
Two. Activity time: August Sunday 15, 20xx, 19: 30-22: 00.
Three. Venue: XXX Bar
Fourth, the form of activities: activities that men and women can play together.
Verb (abbreviation of verb) Activity scale: about 33 people.
Six, Tanabata planning activities flow plan:
A song "Looking for the Goddess in Your Heart"
1. Through the introduction of the guests, the guests choose their favorite objects.
(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. (Qixi Valentine's Day couple activity plan)
If both men and women agree, the first round of speed dating will be successful in the remaining second round.
You have to work with a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. You must cooperate. Men and women can't live without each other after they are together. You can't play the next round of games without gifts.
Second, "Handsome Boys and Girls Team Battle"
Everyone is divided into two groups: Cowherd and Weaver Girl. Each team has 6 couples of men and women plus a man. The game is that each group will eliminate one pair in each game tour, and finally form three teams, ranking first, second and third, and you will get a big gift.
1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).
The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The group that successfully passes and takes the least time will get a small gift.
2, intellectual surfing, a game against time
Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask some questions to another man. If she answers correctly, she can go one step further and know that this man can send her roses. This is the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.
3. Love song duet
The host said a word. If you love, one pair for each group at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. Answer correctly five times, and those who fail will be eliminated.
4. Tanabata couple's big winner pk
Pk ranks first, second and third for each pair of men and women who win the event.
Three couples. Feed each other watermelons. These people are blindfolded. The women in each group give directions to each other. See who eats the watermelon and wins. The winning team.
You will get a small gift. Those who fail are eliminated.
4 single red ropes
The man is standing by the wall, and the woman is pulling the red rope. As long as that man can hold your hand, he will win.
Love at first sight is a soul mate.
Primary and secondary people say three idioms. A man should do three different actions according to his requirements. Men write on women's hands. Women guess, the ones who answer more will win, and those who can't answer will be eliminated.
Six or four doesn't look like it.
Men and women in each team talk about what to learn from each other. Men or women in the team can let men guess. If you guess correctly, you can win. Guess three times.
Those who fail are eliminated.
Finally end the relationship between husband and wife
There are only three couples left. Let's see which team won. They can give the remaining teams a game and let them win the third place. The winner will be with that team. Tell everyone that you won the first prize in the activity.
Cultural performances:
Female guests * * * bring some programs. Let's have fun, sing and dance, play games and so on.
Free activities: eat appropriate fruits.
Appropriate fruit is the most famous festival food on Tanabata. Proper fruit, also known as "Kiki Fruit", is prepared with some proper fruits and some snacks, so that everyone can have fun and chat happily while eating proper fruits, so that both sides can get to know each other.
Dynamic detail problem and explanation part
I want to set the activity fee in 35 yuan, and set the number of 32 people first. If the person in charge pays the money, 14 will receive it in advance and the funds will be received. Gifts, props and dried fruits will be bought, so that the number of people can be decided early. The activity will have a good start. After the activity, each girl will get a meifubao cosmetic.
Valentine's Day Planning Scheme 5 I. Precautions for Promotion Activities
Time limit for promotion; What is popular now is that there are time limits for promotion, such as the first day of promotion, the consumption period of festivals, limiting consumption time to encourage consumption, and meeting the needs of promotion within a fixed time.
Popularize quantification; It is also a common practice to specify the quantity of products to be sold, but in the promotion activities, this practice is not very good and easy to be competitive.
Promotion characteristics; Everyone has their own promotional characteristics, such as national characteristics, so it is necessary to clearly set up a banner of characteristics in gifts, packaging, discounts, gifts and concessions, and do the special promotion to the end to distinguish the unified pattern of Qixi.
Promotion objectives; The goal of promotion is to set the promotion within a certain range, which is convenient for consumers to choose. It is also a process of sorting out sales. Finding your own and choosing your own is the best promotion effect.
Promotion atmosphere; It is very important to control the promotion atmosphere. Generally, in the middle of festivals, the atmosphere is relatively unified, represented by celebrations, but it can be different on different occasions or different products. To show a positive promotion atmosphere, it is mainly manifested in the personality in the promotion atmosphere, such as emphasizing the promotion means and ignoring the product function, emphasizing the promotion gift and ignoring the promotion promise.
Second, the promotion skills
1, only do online shop theme logo.
I believe that people who are a little more careful will find that Baidu and Google will do special logos every holiday or major event. Even if your website is full of holiday features, it will attract more people's attention. So, the first step, you can design a Valentine's Day logo like a big website.
2. Set a special topic for Valentine's Day
Collect articles related to Valentine's Day online, edit them to a certain extent, and most importantly, create more original articles by yourself. When your Valentine's Day topic is rich enough and original enough, it will definitely bring huge traffic. For example, Yi Xi. The com of Golden Abacus also produced a special topic during the Spring Festival, which achieved similar results and achieved good results.
3, Valentine's Day picture optimization
Baidu and Google, the two mainstream search images, have a lot of traffic. You can put more exquisite and original Valentine's Day pictures on the website. It's best to watermark all the pictures and reprint them immediately. Look at your website.
4. Online shop promotion
A. Skillfully use custom expressions
This is a trick of holiday online marketing. Custom expressions are made into animated pictures of gif, leaving their own website names or web addresses, which are also spread through instant messaging software such as qq and msn.
B. Greeting cards to convey feelings
It is very interesting to send greeting cards to your users on Valentine's Day. It is very important to pay attention to the contents of greeting cards, including names and signatures. Novel content can bring you unexpected results.
C. Valentine's Day prayer dissemination web page
This is the most commonly used form of holiday online marketing, and it is also the fastest and most direct form. It should be noted that web pages need to generate other people's names and greetings, and the effect is very good. This webpage can be spread by instant messaging software such as qq and msn.
5. Forum promotion is indispensable.
Well-known emotional communities in China include some comprehensive entertainment communities, such as post bars. Identify the target group and make a good theme post, which will definitely cause the buzz of netizens and bring traffic.
Third, the promotion plan
Promotion plan 1:
Reducing the price is the most practical and attractive promotion plan for buyers. Of course, price reduction is also skillful. First of all, we found a very popular product among our best-selling products. Of course, it would be better if it is suitable for couples. We can cultivate pricing skills in this way.
1. If your single product is sold between 30-50 yuan, the price can be set as 13. 14 yuan, which represents the meaning of a lifetime, plus the purchase restriction, each person is limited to 2 copies. At present, this scheme is used in my shop. )
2. If the price of your single product is around 30 yuan, you can promote it according to matching clothes, that is, 52.0 yuan or 53.0 yuan matching clothes 1 serving, which means I love you. I think what you mean (note: 1 matching clothes include 2 items). If your matching clothes can be wrapped in some ribbons, I believe it will be perfect.
3. If your single product price is in the range of 70-80. Can be set to 13 1.4 yuan couple package express. It is also very popular.
4, 100 yuan can choose 13 1.4 yuan scheme.
Promotion plan 2:
Cooperate with price reduction. It is also a popular promotion scheme at present.
For example, if you buy 60 yuan, the price will be reduced to 52.0 yuan or 53.0 yuan.
If the purchase price exceeds 150 yuan, the price will be reduced to 13 1.4 yuan.
Promotion plan 3:
Mysterious gift. Gifts must be novel and represent the feelings between lovers. It is better to have two gifts, one for a man and one for a woman. As for mysterious gifts, you have to go to the small commodity wholesale market to find small gifts for couples.
You can also send plastic roses. If buyers buy a lot, they can send roses with gold-plated leaves, which are popular on Taobao, or acacia beans, magic beans, chocolates and so on.
Promotion plan 4:
valentine
Packaging. This plan requires sellers to learn the packaging skills of products, buy some ribbons and gift boxes for hardcover, and must be packed in five-layer cartons after hardcover to avoid crushing your carefully packaged baby on the way. With such exquisite packaging, it is also very decent for the buyer to give it away after receiving it.
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