What is the feeling of color and the concrete association of color?

(1) Researchers of color association often understand people's psychological complexity from feelings, experiences and associations. In their view, the psychological influence initially comes from the conceptual synthesis generated by sensory experience, and the result of conceptual synthesis depends on association, which in turn comes from the accumulation of sensory experience in two aspects. Empiricists understand the ability of color to stimulate emotion from the principle of association, which is the most popular and recent explanation of color aesthetics.

(2) People's likes and dislikes of colors. Researchers and some artists have done a lot of sampling surveys on people's dislike and preference for colors. The survey was conducted in a simple way. Prepare some color samples as evaluation targets, and then let the subjects choose color samples according to their own preference for colors, that is, choose their favorite first, then choose the second favorite, and put the least favorite color last.

Surveys in Japan and other countries have found that people in these countries prefer red and blue with high saturation, but dislike orange and yellow. This tendency can also be reflected in the choice of national flag colors in the world. Red and blue are the most commonly used colors of national flags. This tendency of likes and dislikes didn't change until the sixties and eighties, mainly manifested in the change of people's attitude towards yellow, and people began to deviate from the tradition and use bright yellow in large quantities.

Personality color aestheticians' attitude towards color has turned to vivid empathy, which is quite different from objective color. On the surface, it is similar to association, but it is an association that turns to abstraction; Similar to psychological types, but more extensive and not purely based on their own physical effects.

Some scholars believe that these types of color aesthetics can form a hierarchical ladder: psychological type is the primary stage of color aesthetics, and associative type is the second stage. Although the objective type pays attention to color itself and its characteristics, its overly critical attitude becomes an obstacle to aesthetic intuition and cannot approach the highest value of color aesthetics. Personality is the highest level of color aesthetics, because it transcends its own functional response, integrates Lenovo into the spiritual and cultural fields, and maintains the sensitivity of intuition.