Traditional Culture Encyclopedia - The 24 Solar Terms - Audi Solar Terms Advertisement Andy Lau

Audi Solar Terms Advertisement Andy Lau

The publicity short film "Today is Full, Life is Full" jointly produced by Andy Lau and Audi automobile brands has exploded all platforms and even been regarded as a masterpiece. However, a blogger named "Peking University Man Ge" quickly released a short video with an essay "What is the experience of being copied over 100 million yuan", pointing out that Andy Lau and Audi copied the full text of the video copy, which attracted many netizens to watch. As of press time, Andy Lau and Audi have not responded to the plagiarism, but the related videos in Weibo have been deleted.

Before Audi issued an apology, the original author of the copy "Peking University Man Ge" issued a statement accusing the brand of plagiarism. He also shared that the creative idea of this copy was in 202 1, which borrowed a sentence from Zeng Guofan to prove that the copy was original. However, some bloggers in Weibo dug up similar copywriting and questioned that this was a doll-making incident. Judging from the pictures shared by bloggers, the humanistic and artistic blogger "You Lin" mentioned Xiaoman's copy in 20 17, which is very similar to the original text claimed by Peking University Man Ge.

In both cases, there are copywriters such as "Little Summer Must Have Big Summer", "Little Cold Must Have Big Cold" and "Little People" ... but there are no big people. Besides, the ending is very similar. It is believed that the reason why the 24 solar terms are not full is because the ancients felt that life could not be full. The artistic conception expressed by the two is similar, just a matter of length. As for why the original copy claimed by Brother Man of Peking University collapsed, we can only wait for his own response.

It is worth mentioning that "Peking University Man Ge" exposed the video copied by Audi, saying that it was not the first time that he was copied. Someone has brought millions of income by carrying his videos, but this kind of word-for-word plagiarism advertisement has never been seen before. "Man Ge of Peking University" said that knowledge did not fall from the sky, and a lot of knowledge in his works was also seen in books and learned from others. ...

Of course, when "Brother Peking University" said this sentence, netizens had not found that their original text was similar to other netizens. As for the connection between the two, let's wait for the response of "Peking University Man Ge" with 3 million fans. "You Lin" replied to the netizen that the description of Xiaoman was original, but added "What does it have to do with me?" Said he didn't want to get involved. Later, he said: "This is a discovery that everyone who deeply understands the 24 solar terms will have. This is not an original idea. " The open-minded attitude has made netizens like it.