What are the seasonal products?

Question 1: What are the seasonal commodities? For example, in winter, seasonal commodities in winter include down jackets and winter clothes. Simply put, it is not sold in other seasons, or it cannot be used! Commodities that need to be bought, sold and used in a particular season.

Question 2: What are the seasonal food commodities, such as vegetables, fruits, sweaters, bedding and daily necessities (such as winter slippers and summer slippers)?

Question 3: What are the special seasonal commodities? There are many kinds of seasonal goods.

Some food commodities are typical seasonal commodities, including a considerable number of planting commodities and some marine fishery products. The seasonality of these commodities is basically determined by natural conditions, and limited by the established production cycle determined by natural conditions, they are difficult to produce at other times; Moreover, once such goods are produced, they are not easy to store or suitable for storage, or the quality of stored products is obviously reduced.

Clothing is another seasonal commodity, and its seasonality is produced by the changes of clothing worn by consumers with the seasons.

Another kind of seasonal goods is formed by social customs, such as moon cakes in China and Christmas goods in western society.

Question 4: What vegetables, fruits, sweaters, bedding and daily necessities (such as winter slippers and summer slippers) are the seasonal commodities in the supermarket?

Question 5: How to promote seasonal products There are many ways to promote seasonal products. The so-called seasonality means that a certain season of the year is the peak of sales of this commodity, and the demand is great. After the season, the whole market will tend to be calm. This is seasonality.

It is suggested to do a good job in the website, because the ranking of the website will not come out tomorrow, so long-term unremitting website optimization and maintenance will lay the foundation for peak season sales. And although the wrong season may not lead to purchase orders, it can find potential customers for us.

Are you afraid they won't come in the peak season?

Grasping the sales in the peak season is the result that customers most want to see. Even if you don't care about these websites at ordinary times, you can help at critical times. However, because the ranking of the website will not come out tomorrow, long-term unremitting website optimization and maintenance is the basis of peak season sales. And although the wrong season may not necessarily lead to purchase orders, it can find potential customers for us, and we are afraid that they will not come when the peak season comes.

You may want to look at the trend of the whole industry or category. To get the best browsing situation, the use of tools is very important. Some tools allow users to perform relative search analysis on any vocabulary to ensure that it has considerable search traffic. If you work in a large gym-related enterprise, your traffic is declining, and you may need to do some work. According to the annual holidays, the number of gym members shows seasonal changes. Therefore, before and after holidays, people pay more attention to losing weight and health. So before the end of the holiday, its traffic will show an upward trend.

Now we should take the search traffic of the website seriously. This is obviously different, but it is still an important indicator of interest. When forecasting flow, conversion rate, etc. It is necessary to know the overall performance of the indicator industry last year, which will help you predict the monthly situation. If you know that the traffic will drop at a certain time, you should remind people. This is an obvious example, others may not be obvious. If the traffic you track drops and other traffic in the industry rises, you need to do some work to adjust it.

Promotion should pay attention to the following points:

1, do a good job of product listing instructions so that regional managers, supervisors and salesmen can know what the purpose of this new product listing is, what the product strategy is and how to promote it. 2. Eliminate the psychological barriers of regional managers, supervisors, salesmen and distributors, and mobilize the confidence of regional managers, supervisors, salesmen and distributors in products. 3. Deny the wrong management ideas within the enterprise and provide practical solutions. How to improve the promotion success rate of products? First, choose the time to market for product promotion. If it can be listed before the peak season, the three forces of season promotion, personnel promotion and policy promotion will work together at the same time, and the product promotion will be successful soon. Second, choose key areas, concentrate manpower and material resources on sweeping the streets and distributing goods, and focus on breaking through the detonation of the market, that is, you can catch your opponent off guard and quickly occupy the market before the opponent has introduced countermeasures. It is also possible to enhance the dealer's sales center through high-density market coverage. Moreover, the high distribution rate of products can shape the sales atmosphere and drive the surrounding markets. The high distribution rate of products at the terminal is also the best terminal advertisement. Can make consumers see, want and buy. Third, through the wave-like continuous promotion strategy, the promotion intensity is adjusted in stages. In the first stage, increase the promotion efforts and detonate the market. In the second stage, reduce the promotion efforts and return to normal channel competition. In the third stage, the promotion will be intensified again, and channels and terminals will be promoted to consolidate and increase sales. Finally, push the product to success. Product marketing adjusts product structure according to regional conditions. Some new products may affect the sales of old products in this area, and the sales of new products may not necessarily exceed the sales of old products. However, it is a wrong mode of thinking to require every new product to be listed. There is no need for every new product to become the leading product in this region. If the new product is the leading product in this area, it must be sold in large quantities, and the non-leading product does not have to be sold in large quantities. We don't want the sales of new and old products to achieve the effect of 1+ 12 at the beginning, but we can achieve the effect of1+1,which will continue later. Therefore, the listing of new products should be strategically operated according to the competitive products in the market, so as to realize the promotion of regional sales and thus improve the regional profit contribution.

Question 6: What foods are in season means that each season has its own specific agricultural products, such as watermelon in summer and radish in winter. Of course, there are also anti-season foods now, all of which are planted in greenhouses!

Question 7: How to choose the most suitable promotion period for seasonal products? Promotion period under 1. product life cycle 1 Promotion opportunities of products in the market period. The focus of the first stage promotion of new products is to promote trial purchase. If there is no suitable promotion opportunity, it may be difficult for new products to cross the threshold of listing, that is, new products fail to be listed. The best time to promote sales is one month after the launch of new products, that is, when the distribution rate can reach about 50%. 2. Promotion opportunities for growth products. Not all products can enter a period of rapid growth after successful listing, and some products that can't grow further will stay in the store in large quantities, occupying a lot of resources in the store. This is because enterprises can't grasp the promotion opportunity at this stage well and turn consumers' tentative purchase into repeated purchase. At this time, the manager's job is to visit and observe customers within a week to see if there is any hesitation in buying, dig deep into the reasons and pay attention to asking about the trend of competing products, feedback them to the headquarters in time and formulate corresponding promotion plans. 3. Promotion opportunities of mature products. According to the characteristics of strong sales in mature period, we will continue to consolidate the existing heavy consumer groups, and at the same time use the extra income from promotion to attract random consumption and marginal consumption, make up for the losses caused by the loss of non-heavy consumer groups, and ensure the stable operation of products on a higher sales platform. In the decline period of products, if the store is quickly removed from the shelves, it will not only fail to earn the final marginal profit for the store, but more importantly, it will be difficult to effectively digest a large amount of inventory, which will bring about the loss of commodity backlog. It is suggested that "soft exit" should be adopted to carry out a round of promotional activities aimed at digesting inventory and saving marginal profits for depressed products. Second, the promotion opportunity under the seasonal cycle of products 1, the promotion opportunity of seasonal products. Products with obvious seasonal sales are divided into off-seasons, and the off-season repeats every year, that is, sales promotion is repeated every year. In the early stage of the peak season, stores need to give the market some informative promotions to warm up the market. The purpose is to make the goods flow into the market smoothly and get the early effect of the market, lay the foundation for the arrival of the popular season of products, and even achieve the effect of starting the peak season in advance. When the peak season of products officially begins, the promotion activities enter hand-to-hand combat, which is a close hand-to-hand combat, basically focusing on the direct sales of products. Shops must seize this opportunity to promote their flagship products, but also interfere with competitors' promotional activities with low-priced and low-margin products to ensure the sales of their flagship products. After the peak season, sales began to decline. In order to extend the peak season, stores should immediately promote sales, digest inventory as much as possible, recover the marginal profit of that year, and ensure better competitive strength in the coming year. As the market enters the off-season, it is necessary for the store to carry out promotional activities. The purpose is not to sell, but to get greater support from customers in the coming year. 2. Promotion opportunities for off-season products. For non-seasonal products, we should choose the right time to carry out promotional activities. The promotion opportunity of non-seasonal products should be based on regular holidays, emergencies and targeted promotion of competing products, with emphasis on product sales.

Question 8: What is seasonal food? Each season has its own specific agricultural products, such as watermelon in summer and radish in winter. Of course, there are also anti-season foods now, all of which are planted in greenhouses!

Question 9: What do you sell that is not seasonal? You can consider making bags. Some bags are available in spring, summer, autumn and winter, and there are many styles that are common in all seasons. So don't worry about the out-of-season problem, and the capital is not very big.

Question 10: What season does commodity season mean? It is a hot commodity in a certain season.

Seasonal goods: goods with obvious seasonality and obvious off-season, such as summer goods: air conditioners,

Ice products, beverages, sunscreen cosmetics, swimsuits, sandals, camping supplies, etc.; Autumn and winter commodities: electric heating

Household appliances, hot pot food, anti-crack skin care products, coats, socks, hot drinks, etc. Seize the advertising opportunity,

Seasonal season is the best advertising opportunity. Usually, advertisements should be placed before the peak season. As for advertising time,

The length depends on the amount of funds and market reaction, and it is generally less wasteful to stop before the end of the peak season.

2 Non-seasonal commodities: commodities commonly used in four seasons, the division of seasons is not obvious, and the off-season season is difficult.

Distinguish between daily necessities such as toilet paper, soap, washing powder and toothpaste, or cars, refrigerators and electricity.

Depends on durable goods, etc. There is rarely a standard of advertising opportunity, which usually matches the internal operation and market.

Situation, choose a more favorable opportunity to put advertisements, such as: special festivals, more active markets, consumers.

High degree of contact. Or in the period when competitive brands are not active, they can avoid positive confrontation and interference.

The smaller the sound, the easier it is to attract consumers' attention.

3 popular goods: the characteristics of goods are related to fashion, which is a trend or agitation. The production of this commodity

Product life cycle is usually very short, when grasping advertising opportunities, it can only be fast, not slow, so everything.

Advertising plans and tasks must be completed quickly, otherwise they would rather not invest in food and children.

There are more toys for children.

Timing goods: the sales of products are closely related to special festivals, and the advertising is generally in the season.

The best time is to start advertising one month or half a month before.

At present, the festivals that attract more attention are:

Mid-Autumn Festival: moon cakes, gift boxes

② Mother's Day: feminine products, small household appliances and healthy food suitable for mothers.

③ Father's Day: male products, razors and healthy food suitable for fathers.

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(4) Valentine's Day: food, supplies and packages for young men and women.

⑤. Joint exam: tonic, refreshing.

6. Children's Day: food, toys and books.

⑦. Spring Festival: gifts, new year's goods

(2) Special activities: activities are the main activities, whether it is promotional activities or event activities, there are times.

Off and on. Advertising time is also the easiest to draw up, and everything is subject to the activity time. Generally, it depends on activity funds.

The purpose can be announced one week before the event, so as to create momentum for the event and carry it out in due course during the event.

Exposure, especially promotional activities, is another wave of advertisements before the end.

(c) Special occasions: When major events happen, everyone's newspaper reading rate is very high, and the ratings of TV news are also very clear.

Significantly improved, using this time to place advertisements, the arrival rate is of course higher than usual, and the effect is naturally good, such as

10 month: the busiest mobile phone sales season in a year, such as travel tickets and train tickets.

165438+1October: the season is getting colder and winter clothes are always popular.

65438+ February: Christmas decorations, such as Santa Claus, Christmas cards and Christmas trees.