How about the marketing of the Forbidden City?

The Forbidden City, which has been built in Beijing Square with a serious image, is a place that many people admire, and most people visit and tour with admiration.

Only when the Forbidden City suddenly appeared in a slightly humorous packaging, everyone was in a daze and couldn't help laughing, which changed the Forbidden City in everyone's heart. In fact, architecture can also become vivid and more attractive.

More and more people are beginning to have different interests in the Forbidden City. Why is it on fire? In fact, this is inseparable from Weibo's marketing methods. When Weibo became a mass crowd and could get in close contact with officials such as stars, enterprises and media, the number of participants in Weibo increased. When a wallpaper named Forbidden City becomes popular on the Internet, it will attract more and more people's attention. After packaging and publicity, I have to say that more and more people will participate in the Forbidden City.

The new look of the Forbidden City will change the public's understanding of it, thus arousing the public's interest. A certain degree of humor is also one of the reasons for the popularity of the Forbidden City. But at the same time, the power of Weibo marketing in this process can not be ignored. Weibo is one of the main marketing channels at present. Its biggest feature is its strong propagation and fission ability, wide range and huge population base. With certain marketing skills, it only takes a few minutes to make headlines. With more and more people's attention and understanding, a perfect marketing is naturally born.

The successful transformation of the Forbidden City has made more marketers understand that it is very easy to succeed with a novel idea combined with the spread of marketing programs.