Traditional Culture Encyclopedia - The 24 Solar Terms - What does marketing strategy mean?
What does marketing strategy mean?
Strategy refers to the method to achieve the goal, and marketing strategy refers to various methods set to achieve the marketing goal, usually adopting 4P strategy.
That is, products, prices, channels, promotions,
Of course, it is not just these four aspects. With these four aspects, there will basically be no big mistakes.
More importantly, these four aspects are an organic whole. How to achieve mastery through a comprehensive study depends on everyone's experience and ability.
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