Ask for 2065438+2009 hotel reservation volume Valentine's Day big data?

February 14 is Valentine's Day. How are you going to spend Valentine's Day? However, this year's Valentine's Day coincides with a working Thursday, and some couples will choose to postpone it until the weekend, but most couples still spend their first holiday after the Spring Festival after work. Recently, Ctrip released the relevant data of Valentine's Day. Let's take a look with Lubao's platform.

70% hotels are booked by men, far exceeding the previous years.

Over the years, hotel reservations have been particularly popular on Valentine's Day nights. According to the data of Ctrip Hotel University Data Research Center, the number of hotel reservations in February 14 night increased by about 30% compared with the same period of last year, and doubled from the previous month.

Although there are many people on holidays, they are still affected by the working day, and the hotel is not so nervous. The data shows that the average number of days in advance for Valentine's Day hotel booking is 7.5 days, which is much shorter than 10.8 days in the same period last year.

Interestingly, this Valentine's Day, the proportion of male bookings has soared from about 50% last year to 70%, and the proportion of choosing high-star hotels is still above 50%. In addition, because most people book in the same city, downtown hotels with convenient transportation and shopping are particularly popular. It seems that in recent two years, men have paid more and more attention to Valentine's Day.

Shanghai has a strong holiday atmosphere, and the desire to book Valentine's Day after 1990s is not strong.

Shanghai is the most romantic city. Shanghai people have the strongest desire to celebrate Valentine's Day, and the number of hotel reservations that night also ranks first in the country. In addition to Shanghai, the hotel bookings in Guangdong, Beijing, Jiangsu and Zhejiang also far exceed those in other provinces in China.

From the age point of view, the post-70s and post-80s are the main force of Valentine's Day holiday, accounting for 35%, while the post-90s who performed strongly in the past are unwilling this year, accounting for only 13%. According to the analysis, most of the over-concentrated and avant-garde post-90 s are willing to spend the holidays at the wrong peak or not to join in the fun.

Half of people who choose to be happy pay more attention to the location of the hotel.

On the night of Valentine's Day, high-star (4-5-star) hotels all over the country are the most popular, accounting for 54% of the reservations.

On the other hand, the quality of hotel service, the comfort of beds and hardware facilities are also the main considerations for couples to choose hotels. Ctrip survey data shows that French window rooms are the most popular, followed by big bed rooms.

From the price point of view, the average price of four-star hotels in China is 544 yuan per night, and the average price of five-star hotels is 1073 yuan, which is lower than the same period last year. According to the analysis, last Valentine's Day coincided with the eve of the Spring Festival, and more people traveled abroad, resulting in a higher average price per night. Valentine's Day is a working day this year, so the price has fallen.

In addition, because the proportion of tourists staying in the same city is as high as 96%, the geographical location of the hotel has attracted much attention, and the business district with convenient transportation has become the most common choice for vacationers. Take Shanghai as an example, the proportion of passengers staying in hotels within 3km of Fiona Fang subway station is as high as 40%, while in Guangzhou, the proportion is close to 50%.

Source: Zhihu Daily.