Advantages and disadvantages of McDonald's o2o marketing model

Advantages and disadvantages of McDonald's o2o marketing model are as follows:

1. Advantages: For consumers, the O20 business application platform can help them understand offline businesses, obtain rich service content information, and communicate with offline businesses conveniently and quickly.

2. For merchants, using the Internet to spread the characteristics of many users and conducting online marketing through the O2O commercial application platform can help offline merchants publicize and display details that cannot be displayed offline, attract potential customers to shop, and effectively reduce the push cost.

3. Disadvantages: the coverage of network promotion is not up to a certain degree, and the number of consumers is limited. The usage rate of mobile phone applications is directly related to the download volume. Without a certain customer base, it is difficult to guarantee the transaction volume.

4. The difference between online exhibits and real products. O2O consumes offline products, but for customers who consume for the first time, they can only imagine the products by pictures. Everyone's psychological expectations are different, and the requirements for products are naturally uneven. If the goods can't meet the minimum requirements of consumers, they will lose this customer base.