How to briefly introduce Nike's history and commodity knowledge?

1 and 1908, a shoe factory was established in lean city, Massachusetts, which further developed the local shoe-making technology. At first, Nike shoes were still made to order, but in order to let workers have something to do in the off-season, shoe store owners began to make shoes without reservation.

2. 1963, phil knight, who graduated from the University of Oregon, and his mentor Bill Ballman jointly founded a company called "Blue Ribbon Sporting Goods Company", which specializes in sporting goods.

3. 1972, Nike was formally established. Its predecessor was Blue Ribbon Sports Company, which was invested by current Nike President phil knight and coach Bill Ballman.

In 1980s, Nike products began to enter ordinary people's homes from track and field and gyms.

Nike's commodity knowledge:

The main materials of Nike shoes are: full grain leather, cowhide, suede, synthetic leather, mesh cloth, lycra elastic cloth, wear-resistant materials, carbon fiber rubber, seamless rubber, wear-resistant hard rubber, PU material, etc.

Extended data

Nike logo meaning:

1, the name Nike is very auspicious in the eyes of westerners. It is easy to read and remember, and you can shout it out. The Nike symbol symbolizes the feathers on the wings of the Greek goddess of victory, representing speed, movement and gentleness.

2. The design of Nike trademark is a small hook, simple and powerful, as urgent as lightning. The sports shoes named after "Nike" for the first time have square convex lines on the sole to enhance stability, and knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

reference data

Baidu encyclopedia-Nike

Nike-China official website