Traditional Culture Encyclopedia - The 24 Solar Terms - Tomb-Sweeping Day Supermarket Activity Planning Scheme
Tomb-Sweeping Day Supermarket Activity Planning Scheme
Tomb-Sweeping Day is a traditional festival in China and an important festival for China people after the Spring Festival. Ancestor worship has existed in China since ancient times. Tomb-Sweeping Day is also called Walking Festival, and Tomb-Sweeping Day is our traditional festival. Do you know how to plan the activities of the supermarket? Next, I'll bring you the planning scheme of supermarket Tomb-Sweeping Day activities. I hope you will like it.
Supermarket Tomb-Sweeping Day Activity Planning Plan (1) 1. April X (week X)-April _ (week X)
Second, the Qingming "outing festival"-"spring outing" and "good time to travel"
Three. Activity 1: Tomb-Sweeping Day-"Spring outing" passed _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
During the activity, if you buy clothes and department stores for _ _ yuan, you will be given _ _ yuan shopping vouchers, _ _ yuan shopping vouchers, _ _ yuan cosmetics shopping vouchers, and so on.
1. Shopping vouchers can only be used during the activity and are common throughout the building. If they expire, they will be invalid.
2. Supermarkets and express goods will not participate in this activity.
Specially invite _ _ four major brand manufacturers to demonstrate the usage and explain the relevant knowledge for you. _ _ and other series of induction cookers, rice cookers and electric pressure cookers are extremely cheap and hot!
Qingming Walking Festival mainly promotes featured products:
Sweaters are folded all over the floor, and the golden shield suit is partially folded;
China women's top ten brands "_ _" settled in-,and the audience was _ _ hot!
Introducing special and ultra-low-priced goods, Mahler T-shirts are RMB _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Bai Fei spring clothes _ _ yuan/piece; Women's casual sweatshirt RMB _ _ _, RMB _ _ _, RMB _ _ _ _ _ _ _ _/piece; Golden dragonfly T-shirt _ _ yuan/piece; Buson T-shirt _ _ yuan, _ _ yuan/piece; Royal bag set _ _ yuan/set;
The new children's wear made a new appearance, and a series of special clothes were introduced, including _ _ _ yuan/piece of sweatpants, _ _ yuan/piece of shirts and _ _ yuan/piece of T-shirts.
Activity 2: Qingming Walking Festival-sale of leisure sportswear.
During the event, _ _ and other well-known brands will be listed in new models! -Sports and Leisure City will launch a 100 sale of casual clothes and travel clothes! _ _ Part _ _ Fold, _ _ sweatpants _ _ yuan/piece, _ _ long sweatpants _ _ yuan/piece, _ _ sportswear _ _ _ yuan/set are all hot-selling models!
Activity 3: Qingming Walking Festival-outing supplies exhibition.
During the activity, an exhibition of outdoor products and snack foods was held. The new digital cameras on the fourth floor were sold throughout the county, some of which were sold at cost for three days, and Nikon digital cameras were on sale at a special price of _ _ _ _ yuan/set.
Cakes, cooked food and pasta in the supermarket are 30% off every day. Red-skinned eggs are sold irregularly in all parts of the county, and rice is sold at _ _ yuan.
Supermarket department stores reach _ _ yuan, and a bag of _ _ Jin of rice is given.
The original price of Rouying toilet paper is _ _ yuan, and the current price is _ _ yuan.
Goya watches are on sale, and headdresses are snapped up from _ _ yuan!
Activity 4: Qingming Walking Festival-the second wave of travel shoes sale-famous travel shoes starting from 1000 yuan _ _
During the activity,-Shoes City will launch the second wave of thousands of pairs of travel shoes and brand-name new shoes, with a special price of _ _ yuan, and single shoes and cloth shoes with a special price of _ _ yuan. Some shoes for men and women, such as Kangnai, Red Dragonfly, Flying Camel, Sunny, etc. , are broken!
New children's shoes are on the market, with special sandals, RMB _ _, RMB _ _, RMB _ _.
Activity 4: Qingming Walking Festival-Play-Throw dice to win eggs.
Tomb-Sweeping Day eats eggs-_ _ eggs are carefully prepared for you, waiting for you. During the activity, a lucky draw will be held in the central hall on the second floor. Customers who purchase more than RMB _ _ per ticket can throw dice once, RMB _ _ twice and RMB _ _ three times, with a maximum of three times. According to the points for throwing excellent eggs, you can win Tomb-Sweeping Day eggs.
1. TV subtitle advertisement and flying word advertisement
2. Subtitle advertisement of Meteorological Bureau
3. Store kanban, hanging, etc. ("Go! Go for a walk! " ……)
4. The billboard in front of the building and the rainbow arch across the street
5. Color leaflets (_ _ copies, distributed by employees themselves) or _ _ copies of materials (_ _ copies, distributed with People's Daily)
6. Main passage floor sticker
Planning scheme of supermarket activities in Tomb-Sweeping Day (II) I. Commodity activities
1, reduce the price by one block.
The clothing industry organizes the clearance of goods, reduces the price by one street and concentrates on sales. Cooperate with the decoration of a street that can reflect folk customs, create a sales atmosphere and attract passengers. Such as swings, memorial archways, etc.
2. The supermarket launched the "Cold Food Festival", and the cold food products were displayed centrally. Because Tomb-Sweeping Day is also called the "Cold Food Festival", folklore says that on this day, people don't make a fire to cook, but only eat cold food such as cakes prepared in advance. In addition, the display of scenic spots from the origin of "Cold Food Festival" is more integrated into the cultural atmosphere of folk customs.
3. Give play to the concept of "Qingming outing", organize exhibitions of outdoor sports and leisure equipment, and organize exhibitions of famous cosmetics such as sunscreen and skin care.
Second, the theme lottery
During the activity, a single ticket can participate in the computer lottery for _ _ times when it is over _ _ yuan, for _ _ times when it is over _ _ yuan, for _ _ times when it is over _ _ yuan, and for up to x times when it is single ticket, and _ _% wins the prize. The prize is to be determined.
Three. Cultural activities
1, go shopping and fly kites in spring and April.
Form 1:
Buy a batch of kites with novel styles. Customers who spend more than _ _ yuan can buy 1 kite from 2 yuan, and each person can only buy 1 kite, with a daily limit of 500 kites until the end of purchase. This activity will attract young people and children.
Table 2:
Collect handmade kite works in advance, show and exhibit them during the event, and vote by customers. After the event, prizes will be awarded to kite writers according to the voting situation. This activity can also pave the way for the subsequent flying activities to hold kite competitions.
2. Feel the nature and breathe from the "heart"-Tomb-Sweeping Day Walking Race around the Lake.
Set up a reception point halfway to provide drinking water and seal it. Rank according to the time spent. This activity mainly advocates environmental protection, being close to nature and embodying public welfare. It can also encourage employees to participate and boost morale. )
Supermarket Tomb-Sweeping Day Activity Planning Scheme (III) The newly-opened supermarket is located on the right side of the newly-built gate of Hunan University of Technology. After years of development, the Hexi new campus of Hunan University of Technology has become a bustling commercial street, with students and construction workers nearby. At present, there is no large supermarket near the Hexi new campus of Hunan University of Technology, which is a bit far from large supermarkets. In order to facilitate the people nearby, we decided to open a large supermarket this year, and in order to attract more passengers, we decided to open it in Tomb-Sweeping Day during the holidays. The slogan is "value life, value feedback"!
Tomb-Sweeping Day this year is on Wednesday, April 5th. It is estimated that there may be a three-day holiday. Tomb-Sweeping Day is also a good time for outing, outing, leisure, gathering with relatives and friends, and outdoor sports. (outing, picking wild vegetables, having a picnic, driving ...) will all become people's keen activities. When you go to the countryside for an outing to sweep the grave, you always have to bring something to eat. It is particularly important to reserve outdoor supplies.
First, the activity time:
April 3-5
Second, the purpose of the activity
Through festival activities, more people will know the styles and varieties of goods in the new supermarket, thus improving the popularity of the supermarket.
Third, the principle of activity.
Safety first, public participation, decent and relaxed, and everyone is happy.
Fourth, the theme:
Qingming "Walking Festival" —— "Spring outing" and "Good time to travel"
Activity content:
I. Opening Ceremony, Time:
1, ribbon-cutting ceremony (etiquette company);
2. Stage activities (performance companies).
Second, the square promotion
1. Set up a booth of 6-8 (3×3) meters to carry out on-site promotion activities of manufacturers/suppliers. (purchasing department);
2. On-site gift distribution and lucky draw. (Operation Department).
Third, preferential activities.
Four. Lucky draw VI. Full discount on purchase
1. Make a one-time shopping in the supermarket, and get a cash voucher from 5 yuan every time you arrive in 50 yuan. (Use this volume from April 3rd to 5th). (special for supermarket area);
2. You can get a gift if you spend more than 100 yuan at one time.
(Shopping mall umbrella or drinking cup) Tomb-Sweeping Day eats eggs, _ _ carefully prepared 10000 eggs for you to come. During the event, a lucky draw will be held in the lobby on the second floor. Customers can throw dice once when they buy 30 yuan, twice when they buy 60 yuan, three times when they buy 90 yuan, and up to three times. According to the number of excellent eggs, you can win Tomb-Sweeping Day eggs.
publicity programme
1. Campus broadcast time: April 3 -5.
Second, posters: 20,000 copies were distributed on April 3;
Third, SMS.
Activity purpose
First, the opening information release;
Second, attract popularity and display image;
Third, increase turnover.
Planning Scheme of Supermarket Tomb-Sweeping Day Activities (IV) I. Market Analysis
This year, Tomb-Sweeping Day is a legal holiday, which lasts from April 4th to 6th. The general folk customs of this festival are: worshipping ancestors and sweeping graves, eating bread and rolling eggs, swinging, planting trees and having a spring outing.
Because the temperature is still low this season, the time is only three days. According to this analysis, the market will have the following main characteristics:
Ordinary people will take ancestral graves as a mobile destination to carry out traditional sacrificial activities, which will correspondingly generate demand for gifts, food and drinks from relatives and friends;
Some citizens will have short trips and tourism activities, resulting in demand for snack food, convenience food, sportswear, tourism equipment and disposable goods;
When clothes change seasons, people will use this holiday to buy spring clothes products;
Parents accompany their children to hang out in places with leisure and entertainment projects or engage in some aimless outdoor sports;
Schools, institutions and other units will organize revolutionary education activities such as paying tribute to martyrs;
There will be arrangements for cleaning up cotton-padded clothes at home;
Women began to pay attention to sunscreen skin care products. ...
Second, the promotion focus
Combined with the above analysis, this art festival should focus on the following points:
The activity time should start from April 3, because returning home sacrifices and tourists will buy goods in advance and leave on April 4;
Promotional products should be mainly wine, nourishing drinks, food combinations, snack foods, convenience foods, vegetables and fruits, cooked food, cakes, disposable products, spring clothes, sporting goods, cleaning products and skin care products with special prices and hot spots, which are mainly promoted on DM and displayed in prominent positions in stores;
Each store should carry out various forms of mass entertainment activities according to its own situation, participate in on-site activities, and create a leisure atmosphere;
The decoration of the storefront should be based on wicker, kite and small flowers, reflecting the visual stimulation in early spring.
Planning Scheme of Supermarket Tomb-Sweeping Day Activities (Chapter 5) I. Activity Time:
April 4-April 6
Second, the theme of the event:
Qingming "Walking Festival" —— "Spring outing" and "Good time to travel" (shopping spree)
Third, the way of activity:
Activity 1:
Qingming Festival-"Spring Tour" is full 100, send 15 yuan shopping vouchers.
During the activity, if you buy clothes and department stores in _ _ _ _ _ _ _ _ _.
1. Shopping vouchers can only be used during the activity and are common throughout the building. If they expire, they will be invalid.
2. Supermarkets and express goods will not participate in this activity.
Royalstar, Rong Sheng, Jiuyang and Galanz are specially invited to show you how to use it and explain relevant knowledge. Midea, Supor, Aide and other series of induction cookers, rice cookers and electric pressure cookers are all sold at ultra-low prices!
Qingming Festival mainly sells specialty products:
50% off sweaters and 50% off Golden Shield costumes;
China women's top ten brands "Dispin" have settled in _ _, and the whole audience will be sold at a discount of 8.8%!
Introduce special, ultra-low-priced goods, 68 yuan/piece Mahler T-shirt; Preah Vihear shirt 35 yuan/piece; 25 yuan/piece Bofeichun shirt; Women's casual sweatshirt 19 yuan, 29 yuan, 39 yuan/piece; Golden Dragonfly T-shirt 39 yuan/piece; Buson T-shirt 35 yuan, 45 yuan/piece; Royal bag set 138 yuan/set;
New children's wear appeared, and a series of special clothes were introduced, including sweatpants 18 yuan/piece, shirts 16 yuan/piece, and T-shirts 10 yuan/piece.
Planning Scheme of Supermarket Tomb-Sweeping Day Activities (VI) Theme: Breaking the Limit at Low Price on Youth Day.
Activity time: April 2 -5, 20__
Activity content:
1, shopping big delivery
Send one: The supermarket is full of customers in 68 yuan to send one.
Two for free: one for one-time shopping in 98 yuan supermarket.
Send three: Give one to customers who have spent more than 138 yuan in the supermarket.
Cost: Give gifts at a rate of about 5%.
2, the morning market "grab fresh" price:
Late market "crazy purchase" price:
Every day, at least two kinds of goods with shocking prices go online, and stores contact suppliers.
3. 1 yuan snap-up area: stores, procurement and distribution contact suppliers for related goods.
4. Outing non-staple food, toiletries, department stores and other shocking price promotions. : Contact suppliers to provide special products.
Timetable:
The department in charge of this project needs time.
There are not less than 30 kinds of fresh special goods stores, and at least 2 kinds of goods with shocking prices are queued every day before March 20.
The procurement and distribution of special commodities other than fresh food is 1. Purchasing and distribution communicate with the heads of each store department to contact the special products that are suitable for each store and have strength.
2. There are not less than 80 kinds of special items in each store, and at least 2 kinds of goods with shocking prices are queued every day before March 20.
Buy and give gifts with the activity "Shopping and Sending" before March 20th.
March 2 1 former photo operation department
Inkjet printing and photo production and operation department before March 24th.
DM Single Page Production and Operation Department before March 28th
DM single-page distribution store March 30th
TV Subtitle Operation Department March 3 1
Publicity method:
1, TV subtitles: 2 days (cost 1000 yuan)
DM advertising inkjet, photos other.
2. Cost * * *: 6,000 yuan
3. During the event, each store will contact the supplier for off-site performance.
Second, DM advertising.
Slogan:
Fresh sales: fresh quality, healthy price, crazy low price-
Outing snacks: outdoor leisure is free and comfortable.
Cosmetics: Care for skin, Beautiful life.
Department store: Life must be preserved at home.
Others:
1. Beautiful and Exquisite Makeup-Spring Cosmetics Festival
2. Spring breeze touches my heart, and fashion follows me ―― Spring Fashion Festival
3. Advocating green health and supplementing spring nutrition-Spring Nutrition Festival
4. Fresh quality, hygienic price, crazy low heart-fresh sales week
Planning scheme of supermarket Tomb-Sweeping Day activities (Chapter VII) I. Purpose and significance of the activities.
Tomb-Sweeping Day is a festival in human history among the 24 solar terms. People cherish the memory of the dead, offer sacrifices to ancestors and cherish the memory of martyrs in Tomb-Sweeping Day. In order to cherish the memory of revolutionary heroism, inherit and carry forward the fine traditions of the older generation of revolutionaries, deepen the education of "gratitude" and revolutionary traditions, stimulate students' patriotic feelings, study hard and practice the spirit of the conference, actively respond to the call of the school youth league Committee, guide everyone to establish a correct world outlook, outlook on life and values, improve the sense of ownership of our students, review history, revisit history, understand the heroic deeds of revolutionary martyrs and enhance patriotic feelings when sweeping graves.
Second, the activity time
20 years x month x day.
Third, the venue.
Fourth, the active object.
school
Verb (short for verb) is the theme of the activity.
Carry forward the martyr's legacy and enhance patriotic feelings
Preparation of intransitive verbs before activities
1, event promotion: put up attractive and instructive posters to promote this event;
2. Commodity selection: flowers and garlands; In addition, prepare cleaning tools such as brooms; Prepare a speech for use in the activity.
3. Meet at the entrance of the living area at noon on the day of the activity, and the office is responsible for counting the number of people. Accompany reporters, take photos and make news reports in the school newspaper.
Seven. Activity flow
1, cleaning the martyrs cemetery;
2. Silence for the revolutionary martyrs;
3. Present wreaths to revolutionary martyrs;
4. Peace of mind;
5. Representatives speak and students speak;
6. Revisit the pledge of joining the League and observe silence for _ _ minutes;
7. After the activity, hold a simple summary exchange meeting in the administration building.
Eight, matters needing attention
1. The participants in this activity are all student union cadres, and the number is controlled within _ _.
2. Keep discipline during the activity and don't frolic in the cemetery.
3. The members who take part in this activity must obey the organization arrangement, and shall not act without authorization, otherwise the consequences will be at their own risk.
Any suggestion can be made at any time.
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