How to manage the store?

Now there are more and more bakeries, but few of them are well done. The reasons for self-feeling can be divided into two categories: what is the management of technology? Saixiwei Baking School specializes in bread, pastry and birthday cake. Welcome to consult. Let me talk about the operation and management of storefronts, which can be roughly divided into the following categories: 1. The brand era is different now, and it is not like the brand in the planned economy period. Now it is a buyer's market, a brand market, and it is not favored by God to operate at will. The bakeries on the street are next to each other, and the baked goods in the supermarket are dazzling. In this fierce competition situation, if you want customers to take a fancy to you and make you feel better, you must be really attractive.

When it comes to brands, maybe everyone will think so. That's a big business, not a small bakery. In fact, a small bakery also has a brand, which is your store name or a name. Customers can form an impression subconsciously during the whole process of buying your product. If your products are of good quality, good taste, many varieties, good service, and unique, and have special creativity in some way, and can be maintained, you will receive unexpected results. Because the next time a customer wants to buy these foods, he will immediately think of which store is good and which brand (name) is good, and will focus all your quality services on this store name or brand. In fact, this impression left in customers' memory is the foundation of brand creation.

Brand is a very complicated thing, which is composed of many factors. A good brand is mainly reflected in the following three aspects: A, the image of producers and products, such as advertising, logo, image and behavior. B. Products and services, such as use, quality, price and packaging. C consumer psychology, such as knowledge, attitude, emotion and experience. A good brand does not need gorgeous trademarks, nor can it be made by overwhelming advertisements. It is built by your accumulation, diligent management and hard work. With a brand, it needs to be maintained and developed, and the brand should be made into a famous brand! In the process of maintaining and building a brand, the most important thing is to ensure the quality of products, because the quality of products is the leading factor for customers to accept a brand. In addition, in the brand management and shaping, we should also make clear the target market and customer base of your products, whether your brand positioning is high, medium or low, and whether it focuses on the community or mobile customers on the street. Have an accurate positioning, otherwise there will be no direction, and you must know that all the results you want are nothing! With accurate positioning, you will have a direction and goal, and then you can carry out targeted publicity and promotion, so that your brand will soon become a well-known brand!

2. Quality Nowadays, with the continuous development of information and the rapid popularization of technology, knowledge resources have been enjoyed, baking demonstrations of raw material enterprises have been held all over the country, and various technical exchanges have become more and more frequent. There are all kinds of recipes and techniques on the internet, and it won't take long for capable people to do it. In this new form, we can only survive by quality, management and brand. The same product, than quality, than brand. Whoever has good quality and good brand can continue to survive.

The quality of products can be said to be the life of an enterprise. To do a good job in quality, we must first manage two things. First, raw materials for products. Without good raw materials, it is certainly difficult to make good products. Therefore, it is necessary to strictly control raw materials and purchase suitable high-quality raw materials according to the needs of products. The second is the production process, and every link of the production process needs strict supervision and tracking. We should have a good production management system and high-quality teachers and workers. Of course, the quality of craftsmanship is closely related to the craftsmanship of the master, but having a good master does not mean having a good craftsmanship. There must be strict procedures and systems to control the whole production process.

3. Customers say that customers are God. Nowadays, winning customers depends not only on the brand and quality mentioned above, but also on the customer's mood and other factors. So now there is a popular saying: "customer management". In other words, when we are operating, we should know customers, know customers and pay attention to maintaining customers. And customers can be divided into passers-by, repeat customers, loyal customers and best customers.

(1), passers-by are generally passers-by. Winning passers-by depends entirely on the cleanliness of your shop, whether the facade decoration is attractive or not, and the friendly smile of the salesperson. Some passers-by are local and out of town, and may pass by often. Plus your products are good, these people will become your repeat customers. So we should strive for it from all sides.

(2) repeat customers are customers who have visited you. He chose you instead of going to the one next door because you are superior to others in some way. Such as product quality, service and environment. These customers are most likely to be your loyal customers, so you must cherish them and make good use of them.

(3) Loyal customers, it says that he used to be a repeat customer, which means that he likes some of your products very much, and your service and environment make him unforgettable. Your enthusiasm and your smile made him feel embarrassed to walk into the next room. He chose you, just as she chose him among lovers. As long as you stick to it, she is "your person" (best customer).

(4) Best Customers If many of your customers are the best customers, then you have really succeeded, because the best customers can advertise for you for free. For example, when a person expresses what he wants to buy, his friends will naturally introduce him immediately. This is an unconscious behavior from the heart, and it is also an effect that is hard to buy, which is what most people call word of mouth. Therefore, we should work hard in all aspects to win more such customers.

Of course, we have won the trust of many loyal customers and best customers. The next task is to maintain and strive to make these customer groups stable and expanding. Therefore, many large enterprises have special customer departments, and small enterprises also have special personnel responsible for customer management. To win customers and manage customers, we should do the following:

(1), customer management, we should try our best to record the name, age and address of every customer who goes to the enterprise to buy goods in order to celebrate his birthday or an anniversary, so that we can track the service and management.

(2) Regular customer management, whenever your company launches delivery, giving away, opening new stores, etc. You should inform your old customers and repeat customers immediately. In addition, various activities can be held from time to time for customers to participate, such as some cake shops holding children's cartoon selection and so on.

(3), emotional management, small investment, big return. Making some calendars, greeting cards, desk calendars and coupons for customers will have a good effect. For example, on Children's Day, all customers with children will give a small gift and so on.

(4) On-site management, that is, shop assistants should be affable in their daily business, think about what customers think, be anxious about what customers are anxious, and consider problems from the customer's point of view at any time to provide customers with quality services. The clerk should try to remember the names and addresses of frequent customers, so that the next time he comes, he can address the customers kindly and make them feel respected.

4. Do you know the employees? Maybe you haven't thought of it yet! In the business activities of enterprises, not only customers are God, but also employees are God. The phrase "employees are also gods" looks like freshly baked bread-fresh and hot. It is a very novel and practical viewpoint recently put forward by western modern enterprise management scientists. At present, many bosses may still think so. What is an employee? I pay, you work, that's all. In fact, we need loyal customers, the best customers, and more importantly, the loyal best employees who truly belong to us. As mentioned above, such as brand, quality, customers, etc., if there is no good staff to complete it, it will not make the enterprise successful if we work together with Qixin!

In fact, the most difficult thing to manage is employees, and managing enterprises is managers. Nowadays, large enterprises attach great importance to the management of employees, and our bakeries and cake shops should get rid of old ideas as soon as possible, and also attach equal importance to the management of employees and customers. Staff management can also be managed through emotion, democracy, autonomy and culture.

(1), feelings, you know everyone has a strong self-esteem, they all need respect, trust and encouragement. Everyone wants to be useful and important. Therefore, we should pay attention to their inner world, understand and reason according to their tendentiousness and plasticity, and stimulate their enthusiasm with emotion. We should always care about and listen to them, keep constant communication and praise them sincerely. Let every employee feel valued and feel that he is an indispensable person in the enterprise. In addition, don't forget that reasonable material and spiritual returns are the source of employees' contribution to the enterprise.

(2) Democracy, some decisions should involve employees as much as possible, and the major events in the store should be made clear to employees. And often listen to employees' suggestions on the store and take their opinions seriously. Let them feel that they are also a part or a force in a decision.

(3) Autonomy is to let employees manage themselves. We can delegate power to all classes and groups, and let them make their own plans, implement them, control them, check them and summarize them according to their goals or a central task in the store. This can make every employee feel comfortable in their work, which is more conducive to exerting their abilities and talents and creating more and better work performance.

(4) Culture, we should enhance the cohesion and centripetal force of employees, and it is necessary for us to create a harbor that can provide them with spirit and material, so that we can get together to celebrate the Chinese New Year holiday and employees' birthdays, which is also conducive to the construction of team spirit. In our spare time, we should try our best to provide venues for employees, and we should also buy some books and other materials to create a healthy and uplifting environment for employees. Only in this way can enterprises be more dynamic. Article label: Dongguan Training Newspaper, Dongguan Chef, Cake Pie, Bread Pie, and West Point Pie for more related articles.