B. Duck Why is Little Yellow Duck the first IP in China?

B. Duck, Little Yellow Duck won the first place in the most popular domestic IP of Tmall Clothing 10 in 2020, followed by IP such as Palace Museum and POPMART. In March, 20021year, the official account of WeChat, "Alibaba Mom Digital Marketing", clearly pointed out that "statistics show (see the figure below) that B.Duck has become the most popular IP in China". Its excellent ability to absorb gold shows the position of B.Duck in the IP field of China.

Alibaba Mom's Digital Marketing Statistics

B. Duck products are all-encompassing, penetrate into every corner of life, actively integrate with overseas cultures, and have many fans all over the world. These influences are not based on overwhelming advertisements, but gradually integrated into various products and scenarios through their own IP, and accumulated over time. B Duck's first product, the bathroom waterproof radio, is a childhood memory of many people. With the growth of fans' age, children's toys, stationery, gifts and other products are gradually synchronized with jewelry, 3C digital products and household items. As a fan, Duck B is not only a childhood memory, but also a brand that can be used by the next generation. It is a communication bridge built by IP culture. B.Duck is a veritable industry leader in IP authorization and management! I also hope that B.Duck Little Yellow Duck will continue to launch good products, which can accompany fans from generation to generation to continue to grow.