Requirements for merchant settlement and commodity release in Tik Tok food fresh-keeping industry

In order to standardize the merchants selling fresh products in Tik Tok, the Tik Tok platform specially revised the Specification for Publishing Commodity Information in Fresh Industry.

There are strict regulations on the access and release of fresh food business in Tik Tok store. If you don't want to touch the rules of the platform, you must understand clearly.

1.Tik Tok food preservation industry merchants settled in.

1. Settlement form:

The first-class category "liquor" and the third-class category "fresh"; & gt Eggs will adopt a targeted investment promotion system.

Others must abide by the "Investment Access Standards and Qualification Requirements" and be able to import and export goods normally.

2. Industry &; Commodity qualification:

Second, Tik Tok food fresh industry commodity release specification.

1, title:

If it is a fresh commodity, the commodity name must include: place of origin+commodity name+category/variety+net content/specification; If it's stale food,

The commodity name is not mandatory for the country of origin and variety. Other necessary information may be appropriately added, and irrelevant information or keywords may not be published;

2, the main picture:

(1) The number of main drawings must reach 5;

(2) The main drawing must be a physical drawing, and it shall not contain words such as propaganda and exaggerated description.

(3) The main drawing may include text descriptions as appropriate, including but not limited to the relevant contents required by standards such as product name, place of origin, name of producer or seller.

3、SKU:

(1)SKU is a collection of sales attributes of goods, such as "specification" and "color", which buyers can choose when placing an order.

The published information must be true and effective, follow the essential content of sales, and be customized and edited within a reasonable range;

(2) Goods with the same logo shall not appear in different categories. If it is a package product, it needs to be uploaded in the same sku information.

(3) Commodities with different specifications need to be clearly distinguished in sku information, such as by weight, by fruit diameter, by net content or by quantity of commodities;

At the same time, it is necessary to indicate the core differences in the product sku and express them through the corresponding product pictures;

4. Details page:

(1) You need to explain the basic information of the goods in detail on the details page;

(2) The detailed business page shall be truthfully described, and shall not contain false or exaggerated contents, and shall not involve functions such as disease prevention and treatment.

(3) The specifications of fruit products are different, and the differences need to be clearly stated.

5、logo:

6. Other requirements:

(1) ripening description: merchants need to specify the ripening method and ripening time in the product details page "Fruits to be ripened".

Common fruits that need ripening are durian, mango, kiwi fruit, jackfruit, avocado, Sakyamuni, papaya and so on.

(2) Shelf life requirements:

The consumption of primary agricultural products is affected by the shelf life, so merchants need to go to the product details page or through other channels (such as SMS, product manuals, packaging, etc. ).

Clear and detailed description, raw material composition, storage conditions and other contents, eating methods; For the food near the shelf life, the merchant shall indicate the shelf life and expiration date of the food on the product details page or in other ways when the product is released; Commodities with a shelf life greater than or equal to 30 days shall not be released when the remaining shelf life is less than 10 days.

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