How to use progressive syllogism to write a copy

The so-called progress syllogism is to apply this logic after receiving a new task and method, and then you will get the result you want in this matter.

This method is suitable for all people who want to make progress, and also for all projects and tasks. It is the underlying logic of doing things. This view was first put forward by Mr. Guan in his high-end community. This is one of his opinions. He not only wrote theories but also cited cases, which deepened my understanding of this view.

Now think about it carefully, in fact, some things I did before followed this logic, but I didn't summarize it. Now I have been summed up by Teacher Guan. I think I can write down my application of this method in copywriting, which is a record. I also hope to have some inspiration for friends who want to engage in copywriting.

Just say the solar term poster I wrote for the company!

First, receive the task to think.

The first step of syllogism is to think after receiving projects and tasks, and how to do this according to your own experience!

We are a traditional enterprise, but with the development of the Internet, we began to make some solar terms posters, but I have never done this, but as a copywriter, we must learn to do it without doing such a task!

So I began to think about how to write solar term posters. The first thing I think of is to look up the meaning of this solar term, and then think about how to layout, think and increase sales thinking according to the elements of the poster. What I can think of is adding solar terms-related elements to the poster, such as the autumnal equinox poster. I think of tips such as cold protection and warmth, but it has nothing to do with the company's brand and projects, and it is not outstanding! At this time, I will think about it and ask others.

Second, consult professionals and networks.

I saw the posters of solar terms on the Internet, or promoted the company's brand or products. In short, few people care about and greet each other. Because our company is a beauty salon, there will be many beauty projects and products, but I don't know what this solar term is suitable for, so I went to chat with my colleagues in the project research and development department and asked her what products or projects are suitable for this season. She told us that we recently launched a moxibustion project. There is a saying that solar moxibustion is very effective, so I was inspired and decided to recommend this project.

Third, their own exercises and corrections

After determining the direction, I began to study the characteristics of moxibustion and found that moxibustion needs to be effective according to acupoints. There is an acupuncture point suitable for autumn moxibustion to lose weight, so I thought of writing a copy from the perspective of slimming. Combined with the viewpoint that autumn is easy to stick to autumn fat, this paper puts forward the viewpoint of moxibustion on autumn equinox to lose weight and writes a good copy. In order to make the copy more interesting, it adopts the format of hidden avatar in the design and typesetting, that is, people can see at a glance that it is the autumn equinox. This poster has been affirmed in terms of creativity and fit with the company.

Is it very simple to write a copy by syllogism? The key is the process of thinking. In the same way, I also wrote a poster of White Dew with the company's whitening and brightening products, which is also an interesting version!

Summary: Progressive syllogism = thinking+consulting others (looking for information)+correcting yourself.

Hello, everyone, I am Xia, who has been a copywriter for 6 years, especially good at new media and friends circle copywriting. In the process of creating a circle of friends, I summarized the key points and cases of the circle of friends in each link, and created several templates of the circle of friends to diagnose the circle of friends for 168 friends. Under my planning and guidance, the monthly conversion rate of copywriters in my circle of friends increased by an average of 2%. If you are confused about creating or writing a circle of friends, you are welcome to come.