Shopping mall year-end activity planning

Seven articles on year-end activity planning of shopping malls

Year-end promotion is one of the important measures to stimulate domestic demand and expand consumption, and it is also an important starting point to establish an image, expand influence and realize consumption expectations. Here I bring you the year-end activity planning of the shopping mall, I hope you like it.

Shopping mall year-end activity planning 1 1. Spring Festival promotion is nothing more than price reduction, bundling, giving away, exchange and other forms.

You can gradually approach consumers through various information communication methods to achieve sales targets:

1. Media communication. This is a traditional way of information transmission and communication with consumers, using radio, television, newspapers and other media that can influence the consumption behavior of target consumers to introduce activities and group buying content. The choice of media, the frequency of sending and the theme of sending each time depend on the specific requirements of the event. The purpose is to guide consumers to pay attention to this promotion, which is the first step to promote consumption.

2. The sales are vivid. Vividly arrange the shelves, stacked display, pop layout and environmental atmosphere in the store to remind consumers of the information about promotional activities. In the process of vivid sales, we must pay attention to highlighting the theme and be clear at a glance. Generally, the exhibition should be in place from the first 3 days to the first 1 day. This way of communication not only deepens the atmosphere of the Spring Festival, but also makes it closer to the people.

3. personnel promotion. This is the most direct way to communicate with consumers. Set up activity exchange points or direct sales inside and outside the store, and communicate the promotion information face to face to consumers through direct communication between promoters and consumers, so as to urge consumers to buy.

Second, according to the different stages of consumer psychology, different communication methods are adopted.

Each of the above communication methods has its own different characteristics. We should choose different communication methods according to different stages of consumers' psychology, but this connection needs flexibility. We should pay attention to the following characteristics:

1. belongs to the stage of attention, interest, association and desire: it mainly uses media and market shocks to guide consumers to the terminal.

2. It belongs to the stage of desire, comparison, conviction and decision: vivid and personalized promotion methods are mainly adopted to urge consumers to quickly form a purchase decision.

During the Spring Festival, about 50% of consumers come into the store just to buy other goods, or because they have to buy such goods without any promotional information. So vividness and personnel promotion are very important.

3. The high-profit commodities in the Spring Festival should be displayed in the form of stacks, with strong impact and momentum. Attention should be paid to the shape of stacks, which can be designed with the traditional holiday image of China.

Third, do a good job in the display of shopping malls and supermarkets.

Display includes all the display points in the store, such as shelves, counters, piles, special shapes, freezers, etc. The conventional display standards of these display points should pay attention to color matching in addition to the comparison of top light and bottom heavy, first-in first-out, and products of various brands. In addition, in the Spring Festival promotion activities, we should pay attention to the following main principles:

1. The principle of consistency means that all exhibition points express the information of this promotion during the promotion period, and shall not contain other non-promotion information or outdated information.

2. The principle of highlighting the key points refers to focusing on the core brands and packaging of this promotion. It can be embodied by centralized display, increasing the proportion of display and setting up special display space.

In the actual operation process, stores should seriously adhere to the key to good display, because even the best display standards and principles are also reflected through the actual display operation.

The problem often encountered during the Spring Festival is that due to the large sales volume, the products piled up on the stacking or shelves will not be occupied by customers for a long time, and it is too late to replenish or replenish.

The second part of the year-end activity planning of shopping malls is to create a good environment and atmosphere for promoting consumption in the city, continuously enhance the pulling effect of consumption on the economy, promote the rapid and healthy development of the consumer market in our city, and strive to achieve the goal and task of the total retail sales of social consumer goods in the city according to the requirements of the Notice of the Operation Department of the Autonomous Region Department of Commerce on Further Implementing the 20__ year-end Promotion Activities. Combined with the actual situation, we have specially formulated the promotion activities and publicity programs at the end of 20 _ _.

I. Purpose of the event

With the goal of "promoting consumption, expanding domestic demand, adjusting the structure and stabilizing growth", with the theme of "buying the whole city and enjoying life", according to the principle of "the government sets up a stage and the enterprise sings", relying on the brand and service advantages of Wuzhou, we will carry out exhibition activities and various promotional activities to enhance the driving force of consumption on economic growth. Actively carry out publicity, convey the information of various activities to consumers, create a good atmosphere for activities, stimulate the enthusiasm of consumers, and ensure that exhibitions and promotional activities receive tangible results.

Second, the publicity time

20__ year165438+1October1-June 65438+February 3 1

III. Contents of activities

(1) Gem Festival Series Activities

The 10th Wuzhou International Gem Festival is a grand gathering of gem culture, enterprise style display, economic and trade cooperation and exchange in our city. It is an important carrier to invigorate the exhibition economy and promote the development of urban and rural consumption and service enterprises. According to the requirements of the organizing committee of the Gem Festival, we will actively carry out a series of activities of the Gem Festival, including jewelry exhibition, kite competition, towel flower exhibition, bonsai exhibition, famous products exhibition, house exhibition and auto show.

(2) Promotion activities of shopping malls and supermarkets

Carry out various forms of promotional activities such as daily necessities in major department stores and supermarkets in our city.

(3) Group buying activities of various industry associations

Organize all automobile 4S shops to carry out group purchase promotion activities; Organize major household appliances and digital monopoly enterprises in urban areas to carry out preferential promotion activities for fashionable and high-quality household appliances; With the theme of fashion life and affordable consumption, organize group purchase promotion activities in major markets such as decoration city, furniture market, ceramic market and Denghaicheng; Group purchase of health care products and wedding supplies; Organize major hotels, guesthouses and catering enterprises in urban areas to carry out exhibition and preferential reward activities, and systematically display urban catering and catering culture.

Fourth, the way of publicity.

(1) LED display screen for rolling publicity.

Merchants and enterprises with LED scrolling screens must make full use of LED display screens to scroll and play related promotional content; Broadcasting equipment in the form of live broadcast attracts consumers' attention.

(2) Banners, posters and leaflets.

Make activity banners or posters and hang them (paste them) in conspicuous positions at the promotion site, such as the entrance and exit passages of supermarkets and shopping malls, and beside the checkout counter. There are also posters of catering enterprises posted in restaurants; Distribute leaflets to expand publicity.

(3) Media and SMS publicity.

Publish the promotion information of major businesses in Wuzhou Daily and Xijiang Metropolis Daily, and publicize activities through radio, television and radio; Conditional, through cooperation with mobile and telecom companies, the time, place and content of the event will be sent to mass mobile phones in the form of short messages, and the publicity coverage will be continuously improved.

(4) propaganda car propaganda.

Organize publicity vehicles to circulate in the streets during the relatively concentrated traffic hours, or use their own distribution vehicles to paint and paste publicity activities on the car body for publicity.

Verb (abbreviation of verb) activity requirement

(1) unify thoughts and raise awareness.

Holding year-end promotion activities is one of the important measures to stimulate domestic demand and expand consumption, an important starting point to establish an image, expand influence and realize consumption expectations, and an important content to shape commercial brands, improve the quality of life and enhance the taste of cities. It is required that all businesses and enterprises participating in the promotion activities should unify their thinking, raise awareness and implement measures, and make the year-end promotion activities into activities with strong promotion, wide radiation and rich content, and make every effort to ensure the success of the activities.

(2) Carefully organized and carefully implemented.

In principle, all commercial service enterprises adopt local participation to launch various feasible promotional activities such as discount, price reduction, special sale, full delivery, lottery, bank card swipe, brand display and performance.

(3) Grasp the law and guide consumption.

Go deep into consumer groups, understand the current consumption level, find the right combination point and choose the starting point. Combine the consumer demand of the masses with the industry characteristics of promotion and publicity, grasp the opportunity of public opinion to guide consumption, and enhance the pertinence, effectiveness, attraction and appeal of promotion and publicity.

(four) to create a safe and orderly atmosphere.

The commercial departments of counties (cities, districts) should promote enterprises as a whole, coordinate all relevant departments and news media parties, comprehensively consider the promotion content and publicity methods, and strive to build a publicity pattern with clear positioning, clear content and wide coverage. Pay attention to the role of local mainstream media, actively cooperate with the mainstream media, give play to the advantages of wide coverage, large audience and strong credibility of the mainstream media, and effectively guide public opinion. It is necessary to integrate the media resources of various promotion enterprises, give play to the role of various media such as announcements, briefings, newspapers, television, websites, books, audio-visual and exhibitions of various promotion enterprises, form strong reports, enhance the overall effect and enhance the publicity effect. Strengthen the on-site management of activities to achieve "four unifications" of warmth, efficiency, safety and order.

Shopping Center Year-end Activities Planning Chapter III Marketing Purpose

Because Father's Day and Dragon Boat Festival are only a few days apart and in the same news schedule, Father's Day is only a small festival compared with Dragon Boat Festival, and only one of them can be chosen as the promotion focus. Therefore, this year's Father's Day promotion does not pay attention to theme promotion, but mainly focuses on commodity promotion to achieve the purpose of sales.

I. Activity Time: June1June-June 20th.

Second, the theme of the event: Healthy Dad

Three. Activities:

Activity 1: Dress up your father and return to youth.

■ Commodity selection

Choose men's goods and seasonal goods for promotion. The following commodities are for your reference:

1. Food: beer, drinks, tonics, health products, etc.

2. Daily use: suits, shirts, ties, shoes, watches, mobile phones, razors, sporting goods, high-end gifts, etc.

3. Alcohol and tobacco.

■ Special sale of goods

The purchasing department negotiates with the supplier about the special sales of related goods:

1, making my father more chic: suits, shirts, ties, leather shoes, watches, mobile phones, razors, etc. are on sale;

2. Make my father healthier: beer, drinks, tonics, health products, sporting goods and other special sales;

3, make dad happier: some exquisite high-end gifts are on sale; Father's Day promotions

■ Commodity promotion

1. Please ask the purchasing department to negotiate with suppliers, and strive for the suppliers to give discounts and gifts to related men's products, such as buying air conditioners to send towels, suits to send ties, cigarettes and alcohol to send lighters, and health products to send a small box of American ginseng.

■ merchandise display

According to the situation of stores and counters, each chain branch will highlight and focus on relevant special promotions to achieve the purpose of holiday sales.

Activity 2. "Proud Dad" Filial Piety Painting Competition

Location: the finished painting is delivered to the service desk1f; The winning works are displayed in the window on the west side of iy.

Activity content:

Father's Day is coming. In order to show my respect and gratitude to my father, draw the most distinctive side of my father with your drawings and send us a brief explanation on the back of the portrait. Such as "healthy dad", "happy dad" and "handsome dad". After the selection, we selected 50 winning works for display outside the store. Participants are under the age of 18 (including 18), and their painting styles are not limited. 6/5-6/ 12 is the collection period of works, 6/ 13 is the selection period of works, 6/ 14-6/ 16 is the exhibition period of winning works, and 6/ 16 is the on-site award period.

Award setting:

First Prize: 1 Value 300 yuan Gift.

Second prize: 1 value 100 yuan gift.

Third prize: 2 gifts worth 50 yuan.

Memorial Award: A beautiful gift for 46 people.

Activity 3. "Qiao Dad" Handbag Zongzi Competition

Activity time: 6/1615: 00-17: 00.

Venue: Outside the main entrance, next to the lady's house.

Registration method: _ _ _ _

Activity content:

Father and son (or father and daughter) sign up for the competition free of charge, regardless of age, limited to 50 teams. Within the specified time, the party with the largest number and the most standard in jiaozi wins, and the contestants can take it away.

Award setting:

Champion: 1 Value 300 yuan Gift.

Runner-up: 2 gifts worth 100 yuan.

Third runner-up: 3 gifts worth 50 yuan.

Shopping Mall Year-end Activities Planning Part IV Promotion Background:

1. The market is sufficient: wedding photography, as a fashionable way of getting married, is recognized by more and more young people and their parents. For other reasons such as work, most couples choose to get married during the "May Day Golden Week" and the May Day promotion plan. According to the survey, there are currently 25 large and small photo studios in Jiujiang, among which small and medium-sized photo studios account for the largest proportion. However, three large wedding photography companies captured the Jiujiang market. These studios have a huge market, and they are well-known and very popular.

2. Competition analysis: mainly from the publicity of large photo studios and similar photo studios nearby, the lethality and image of our company have not been fully established.

3. Consumption analysis: newlyweds and middle-aged and elderly couples who want to take pictures around May Day. These people have a stable income and a good cultural quality, and most of them have already occupied a place.

Situation analysis

Advantage analysis:

1. Paris Spring has a certain popularity and reputation in Jiujiang and its surrounding areas.

Special activities launched in February and May, such as wedding photography, couples' packages, family photos, personal photos and other preferential activities.

3. Price Among similar products, the product price is lower and the quality and service are better.

4. Major photo studio companies have launched many promotional activities, but the pertinence and intensity of the activities are not enough, and the scope of preferential services for the activities has also expanded. The planning scheme is "May Day Promotion Scheme".

Analysis of disadvantages:

1. There is fierce competition for products of the same grade, such as the Mona Lisa.

2. Consumers don't know much about new activities, so it's hard for them to get deep into people's hearts.

3. People are biased against new activities (some people always dislike trying new things and are biased against new things), and they are also afraid of being cheated.

☆ Opportunity:

1. The new activity is targeted service, but there is no targeted service in similar activities.

The promotion plan can not only attract new customers, but also stimulate old customers to spend again. This promotion has also established a customer base.

Threats:

1. In the May Day market activities, other competitive companies must have launched new activities, which threatened the company's activities to some extent.

2. Activities targeted services, customers' enjoyment will be limited to a certain extent, and their competitive advantage will be lost.

Promotion goal:

Occupy Jiujiang market

Plan and formulate the overall promotion plan for new activities from promotion period to maturity.

Let consumers know about the activity as soon as possible.

Improve the company's popularity, can go deep into every household in Jiujiang, and reach a certain amount of cognition.

Let consumers gradually become interested in this activity and become loyal consumers in Paris Spring.

Increase sales

Analysis of target consumer groups:

Main target consumer groups:

Newlyweds and people aged 20 to 30

Auxiliary target consumer groups:

Middle-aged couples and children who want to take a group photo.

Characteristics of target consumer groups:

1. has a certain economic foundation, strong purchasing power, mature consumer psychology, high cultural quality and open mind.

2. Pay attention to the interest of life and enjoy happiness.

3. Pursuing fashion and brand service.

Promotion time:

Time Target Policy Activity Remarks

05.0 1-05.03 let consumers in most areas of Jiujiang know that this new promotional activity distributed leaflets in major supermarkets, and newspapers of various promotional activities promoted the activity of "looking for the most-who is the most affectionate bride", and distributed publicity pages and hung large display boards on the streets. Publicity period

05.0 1—05.3 1 Let most consumers accept this product, and then this product has a strong interest and interest temptation, which is both practical and romantic, and publicity plays a role in promoting it. Send "True Love Interactive Card", and romantic couples and hotels jointly hold "True Love+"photo wedding activities.

.5.06—05.31Let most consumers trust our company and become loyal photo studio consumers. Strengthen the brand image, do a good job in newspaper and TV advertisements, establish a brand and provide quality services.

Shopping Mall Year-end Activity Planning Chapter 5 Activity Time: 65438+February 21-65438+February 25.

Theme: Merry Christmas (Christmas Eve)

Activity Description: Every year on February 25th, 65438, Christians commemorate the birth of Jesus, which is called Christmas. It is the biggest festival in western countries, and can be compared with the New Year, similar to the Spring Festival in China. In order to improve the local influence of shopping malls, increase turnover, enhance the interactivity and entertainment of publicity activities and attract consumers.

First, create a Christmas atmosphere.

1, the square in front of the door can be set with such a scene modeling: a Christmas tree about 5 meters high stands at the entrance of the shopping mall, and various decorations are hung on the Christmas tree, which is equipped with decorative colored lights. Decorations around the Christmas tree (deer sleigh Santa Claus, etc.). ) are lively and interesting. Add posters and spray-painted banners to create a Christmas theme atmosphere. Note: Music is indispensable, which adds movement to the whole scene and can play some classic songs.

2. Shop assistants, cashiers and mall workers all wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption.

3. Delineate the Christmas merchandise area in the shopping mall, display all kinds of Christmas gifts, and match with colored lights and decorations. And add posters and music to render the Christmas atmosphere, making the shopping mall a paradise for Christmas parties.

4. Arrange a staff member to play Santa Claus at the gate of the shopping mall and distribute some small Christmas gifts to consumers.

Second, the promotion activities in the mall (as appropriate according to the situation of the mall itself)

1, shopping gloves, a series of big surprises. When shopping at the mall for over _ yuan, you will be given a pair of gloves (gloves are worth about 5- 10 yuan) with a lottery ticket hidden in them.

Activity Description: Gloves are also indispensable cold-proof articles for people. It is more practical for customers to give gloves when shopping. Hiding lottery tickets in gloves is a novel way to promote sales, which is similar to western children getting presents with stockings at Christmas. Gloves as gifts can be gloves of the same price, different styles and different colors. After selecting a pair of gloves, customers can no longer choose to change them. The size of the lottery ticket should not be too big, and it should be hidden in gloves and not fall out. Note: Shopping gifts can also be some fashionable desk calendars, Christmas gifts, amulets (Christmas Eve gifts are amulets) and so on.

2. Christmas cake

Customize a Christmas cake, which can be several meters in diameter. It says "Merry Christmas" and is filled with candles. At eight o'clock in the evening, everyone makes a wish together and then blows out the candles together. The whole scene is decorated with Christmas trees and colored lights. Music is used to create an atmosphere. Customers who spend more than RMB in shopping at the mall from 6: 00 to 8: 00 on the 25th will receive a cake with the shopping receipt until it is delivered.

Activity description: In foreign countries, people often use delicious Christmas cakes to add color to Christmas. People often make Christmas cakes novel and beautiful. Pour the words "Merry Christmas" with cream or jam on it and insert special Christmas candles around it. The shape of the candle is very small, only three or four inches long, but the materials are exquisite and colorful, and some of them are made into spirals. After lighting it, the host blows it out and everyone shares the cake. People sometimes put three beans in the cake to represent the three sages in the Bible story. Whoever eats beans becomes the "three kings", which makes people feel very funny.

Operation instructions: you can set aside a special area in the central hall to place cakes, and pay attention to maintaining order at the scene so as not to block the passenger flow; The cake can be made as big as possible, or it can be divided into several large cakes, ready to cut the cake. At 8 o'clock on Christmas Eve, customers will receive cakes with shopping receipts within the specified time. At the same time, prepare articles for holding cakes, such as plastic plates and forks, and place trash cans to prevent customers from littering and damaging the environment.

3. Shopping and smashing Christmas golden eggs

Anyone who spends more than _ yuan in shopping at the mall will have the opportunity to smash Christmas golden eggs for free.

Operate guidebook: Put the lottery tickets of different gifts into the golden eggs prepared in advance, and the prizes to be given are to be determined.

4, shopping to send free meal coupons

Redemption place: if the shopping mall at the main service desk spends more than RMB _, you can get a free coupon of RMB _, and if it exceeds RMB _, you can get two free coupons, limited to one receipt, which cannot be accumulated.

Explanation: for young customers and children, Christmas is always inevitable, and Christmas in the food industry is more like Christmas.

5. Christmas turkey dinner

As a grand celebration festival, Christmas cannot be without food. In foreign countries, Christmas turkey dinner is a typical main course, but domestic customers don't know much about turkey. Making and selling turkey on the spot will definitely arouse customers' curiosity and desire to buy.

Description: Picture posters can be used on the spot to explain the origin, nutritional characteristics and production methods of turkey, and emphasize that this is an indispensable staple food in western Christmas, and the supply of turkey must be sufficient.

6. Other promotional activities

Christmas clothing sale: Christmas limited time sale of leisure clothing, suits, windbreakers, down jackets, thermal underwear and so on. Winter: You can set up a Christmas crazy buying area, which can be divided into one yuan buying area, five yuan buying area and ten yuan buying area. The goods snapped up are small commodities, such as Christmas gifts, socks, gloves, towels, chocolates, biscuits and so on.

Christmas Toy Festival: Toys are always one of the most attractive commodities for young consumers, especially children. Displaying and selling different kinds and styles of toys will be of great help to promote Christmas sales.

Third, outdoor activities in shopping malls.

In order to match the joyful atmosphere of Christmas, a small stage was set up at the entrance of the shopping mall, and two themed performances were held on Christmas Day to attract consumers to go shopping.

Performance time: 2 pm for the first performance and 8 pm for the second performance.

Performance materials: Christmas song and dance performance, quiz, Christmas theme model catwalk, etc.

Fourth, personality planning-public welfare activities

Every year on Christmas Eve, do you think of the little match girl and the kind old woman? In fact, there are still children in our city who need our attention. Extend your warm hand and give your love. Let's light the "match of expectation" for them. You just need to put the shopping receipt in the donation box:

1, we will donate 1% of the customer's voting amount to these children as charity.

2. Collect ten charity lovers, and on Christmas Day, dress up as Santa Claus to visit the children in orphanages and welfare homes in the city, send gifts to the children and have fun with them. Gift setting: winter clothes, hats and socks and other warm-keeping products, toys, food, etc.

Operating instructions: Invite relevant media to report this activity, and invite notaries to notarize this activity. This public relations activity will help guide the public to care for and care for these vulnerable groups, advocate public welfare love, and also help to enhance the visibility and reputation of businesses.

Shopping Mall Year-end Activity Planning Chapter VI Activity Time: February 24 -25, 20__

Activity theme: 20__ year Lantern Festival promotion planning

Activity slogan: deep affection for the Lantern Festival (meet the Lantern Festival, enjoy the beautiful scenery, hang red lanterns and enjoy the Lantern Festival).

Activity section analysis:

1, Lantern Festival is a traditional festival in China. Traditional activities include eating glutinous rice balls, watching lanterns and guessing riddles. , contains the connotation of reunion, sweetness, auspiciousness and happiness. Therefore, the promotion of merchants can focus on the food and commodities related to the Lantern Festival. At the same time, traditional activities such as setting off fireworks, dragon dancing, hanging red lanterns and solve riddles on the lanterns also added a joyful atmosphere to the Lantern Festival.

As soon as the Spring Festival is over, the Spring Festival clothes will be on the market soon. For students, the new semester will also begin. Therefore, the Lantern Festival promotion can also focus on clothing and school supplies.

Activity information:

First, the reunion is after the Lantern Festival.

Delicious Tangyuan Joint Exhibition

1. Set up a special counter for dumplings, including dumplings of various brands, such as Longfeng dumplings series, Missing dumplings series, Sanquanling series and Youkang series. There are eight-treasure nuts, black sesame seeds, peanut paste, rose bean paste, hawthorn, five kernels, peanut sesame seeds, sugar-free, halal, rice wine and so on.

2. The supermarket is full of shopping in 88 yuan, giving away a bag of glutinous rice balls or a small lantern, which is worth about 5 yuan.

Second, Yuanxiao Snack Street

Activity description:

1. In addition to shopping, watching lights and having fun, eating and drinking are also indispensable for the Lantern Festival. It must be a great temptation for customers to eat delicious snacks after shopping.

2. Set up a service office on site. Customers can get a snack coupon from the service office with the shopping receipt, and customers can buy snacks from the booth with the snack coupon.

3. Snack coupons can't be exchanged for cash, and there is no change.

4. Pay attention to hygiene when making snacks, and take necessary measures to avoid the influence of oil smoke pollution and dust, and at the same time prevent the influence of natural wind and rain.

5. Snack stand setting: In addition to moving some existing snacks to the site, you can also invite some famous local snack bars to make and sell on the site.

6. In addition to spending with snack coupons, customers can also buy with cash. Be sure to clearly mark the price at the scene so that customers can see it at a glance.

Third, its moments of beauty * * *

Qi Le Yuanxiao Garden (Dream)

Open up the Lantern Festival amusement area, set up grape racks and hang various lanterns, which contain various puzzles. Whether shopping or not, you can participate in guessing. If you guess correctly, there will be a prize, which is a beautiful gift or a shopping voucher. This value is determined according to the difficulty of each problem. Prizes can be directly marked on lanterns. Generally, the prize value is below 10 yuan.

At the same time, rings and some folk acrobatic performances can be added in the amusement area.

Ferrule: You can join the ferrule once, ten times at a time, and you can take away the contents if you are caught. The items in the circle are visited according to their value. The total value of goods can be determined according to the full quota. The higher the full amount, the higher the gift value. Generally speaking, the value of commodities should not be too high, one is to prevent high-value commodities from being damaged, and the other is to reduce the full quota and increase the number of tourists. Customers can also pay for the ferrule themselves.

Folk acrobatic performances: Invite some folk groups to perform acrobatic performances such as dragon dancing and monkey playing to increase the lively atmosphere of the Lantern Festival.

Shopping mall year-end activity planning Article 7 I. Purpose of the activity

1, welcome the peak season, brand promotion.

2. Increase sales to give customers confidence and create conditions for supermarkets to press goods.

3. Do a good job in customer relations.

Second, the theme of the event

Welcome to the promotion. There is a big discount on refrigerators in Rong Sheng.

Third, the activity time

20 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Fourth, the preliminary work

1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.

2. Make publicity in Qinzhou Shopping Mall on _ _ _ _, and put up posters and pack tricycles in front of the shopping mall on _ _ _ _.

3. _ _ Check the inventory and site materials.

4. Refinement of unified rhetoric of activities: supermarkets do promotional activities in advance, sell at special prices and give exquisite gifts.

Verb (abbreviation for verb) outdoor operation

1, an arch, two tents, two product gas models, an easy-to-pull bag and two poster boards.

2.8 prototype output: 1 special price machine 163G, 2 measuring machines 18A, 138A, 2 new products 17 1D, 186SM,/kloc.

Activity expenses: packed tricycles (5 vehicles) in 2 yuan, transportation expenses in 5 yuan, temporary promotion of 3 yuan/day ×2=6 yuan, ***3 1 yuan (the venue is applied by the mall).