What are the advantages of being open 24 hours a day?

In the competition of retail industry, there is no formula for the way of format innovation. As long as it can be recognized and accepted by consumers, there is nothing wrong. However, the innovation of Lotus at the beginning of this year is obviously contrary to consumers' shopping psychology research and shopping habits. It is true that with the improvement of consumers' income level, the habit of spending at night has gradually developed in many areas. However, due to the positioning of large stores, product mix, operating costs and other reasons, this method can only kill the chicken with a cow knife. Even if hypermarkets offer many discounts to shoppers after midnight, it is difficult to dispel the tiredness of consumers. After all, who wants to queue up to buy bundles of "discount dishes" without sleeping every day? What's more, because supermarkets attract consumers with fresh and processed foods, they need to supply fresh goods 24 hours a day. Such a renovation project is huge and needs the full cooperation and support of suppliers, equipment and employees, especially at present. What is the demand for fresh food in the middle of the night and whether it is worthwhile for the store to operate like this is the most concerned issue for managers.

The transitional state of all-night business-convenience corner

In July 2002, a brand-new supermarket form-convenience corner appeared in Shanghai Hualian Supermarket. The convenience corner is in the corner of the original supermarket, with an area of about 50 square meters. It is open to the public 24 hours a day, allowing consumers to enjoy the advantages of both convenience stores and supermarkets.

In people's minds, supermarkets are supermarkets and convenience stores are convenience stores. They belong to different formats. In addition to chain operation, they are different in store location, commodity setting, price setting and service mode.

How did Shanghai Hualian make them "merge into one"? The convenience corner is directly located in the original Hualian Supermarket, where the prices of goods sold are comparable to those of Hualian Supermarket, and the convenience corner is open all day.

There is no need to set up a convenience corner, and the cost is low. And because of the support of the supermarket, the convenience corner makes up for the shortage of some convenience stores. Supermarkets and convenience stores belong to two different categories in terms of format division, and there are differences in store location, product types and service modes, but Shanghai Hualian Supermarket has brought them under one roof. Like many convenience stores, the convenience corner is open 24 hours a day to provide convenience for surrounding consumers all the time. Here, just like in a convenience store, consumers can buy their urgently needed convenience goods at any time, such as oil, salt, sauce and vinegar, sugar and wine drinks, washing products and so on. And the price of the goods is exactly the same as that of the supermarket. Compared with supermarkets, the convenience corner can provide consumers with 24-hour service and more than 10 kinds of convenience services, thus generating new service value for consumers.

From the perspective of market development, supermarkets have opened up a convenience corner. Even if the supermarket has a convenience store format, it reduces the cost and greatly improves the promotion speed. According to relevant data, its night sales have accounted for 1/3 of daytime sales. ...

All-night business and business innovation

The business hours of a store are determined by its business orientation, service target and product composition. The length of business hours is directly proportional to the turnover of the store. The longer the store's business hours, the more sales will be, but the sales per unit business hours may show a downward trend, that is, the hourly sales of the store will decline. In the case of prolonged business hours of shops, it is the key to measure whether consumers can accept and patronize the all-night business of shops.

The adjustment of business hours is indeed the breakthrough point of retail format innovation, and the key to judge the success of format innovation is the result of consumer shopping experience. Convenience stores provide corresponding services for consumers who have emergencies in their lives and some shoppers who work overtime at night. According to their 24-hour all-night business characteristics, they carry out all-night business services. In 7- 1 1 convenience store in Taiwan Province Province, the store cooperated with China Trust in Taiwan Province Province to put the ATM in the store, which is not only convenient for shoppers, but also safe for withdrawing money.

In a recent 7- 1 1 advertisement, a single woman withdrew money in front of an ATM late at night. She was afraid that someone would follow her and rob her. Just then, a smiling employee of 7- 1 1 brought a knowing smile with a broom. At the end of the advertisement: come to 7- 1 1 to withdraw money, accompanied by someone, and consult the service by a special person, and there is no shortage of money 24 hours a day. It is good to have 7- 1 1! Such a slogan will fully reflect the advantages of 7- 1 1 withdrawal and early repayment by street ATM machines. 24-hour all-weather manual service is impossible for all banks at present, but 7- 1 1 has done it. How to make full use of all-night business resources to make nightlife consumption bigger and stronger? For retail enterprises, cross-industry joint promotion, combining existing resources with services needed by consumers, has become one of the effective means of format innovation.

With the development of retail industry, all-night business is not only exclusive to convenience stores, but also the nightlife consumption resources of domestic consumers have yet to be developed. However, the space and mode of this development must be treated differently in combination with regional characteristics, consumption habits, living standards and store positioning, and cannot be blindly followed.