What are the six skills of commodity display?

1. first-in, first-out principle: first-come-first-served goods are displayed, just like the shops and warehouses now sold.

2, the principle of classified display: according to the brand, category, performance, specifications, clean and tidy, each product with a sign, stacked outward.

3, the principle of everything: all goods face outward, front row to back row are the same positive outward, a commodity is signed, and the price is placed at the lower left of the commodity.

4. Customer-friendly principle: easy to take, easy to see and easy to take (increase the desire to buy).

5. Related exhibition principle: consider seasonality, festival solar terms and commodity related combination exhibition.

6. Effective centralized display principle: including new products, high-priced and high-margin goods, combined display can be displayed in a golden position.

7. Vertical display method or progressive display principle: display according to specifications, brands, shapes and colors. There is a sense of quantity and price band, which makes customers have the impulse to buy.

8. The principle of partition wall leaving the ground: in order to prevent damage, damp-proof and rat-proof.

Extended data

Basic principles of commodity display

First, the security of display.

Line up unsafe goods (goods with poor freshness, scars and bad taste), ensure the stability of display, ensure that goods are not easy to fall, and properly use containers and spare parts. Carry out thorough hygiene management and give customers a clean feeling.

Second, the display is easy to watch and select.

Generally speaking, it is easiest to look down 20 degrees from people's eyes. The average human vision ranges from 1 10 degrees to 120 degrees, and the visual width ranges from 1. 5M to 2 M, the viewing angle is 60 degrees when shopping on foot in the store, and the visual range is1m.

Third, the monitor is easy to take and put back.

When buying goods, customers usually hold the goods in their hands, confirm them from all angles, and then decide whether to buy them. Of course, sometimes customers will put their goods back. If the goods on display are not easy to take and put back, perhaps just because of this, the opportunity to sell goods is lost.

Fourth, a display screen with good feel.

1, clean feeling

Don't display the goods directly on the floor. Don't put the goods directly on the floor under any circumstances, and pay attention to removing rust and stains from the shelves. Clean up in a planned way. Channels and floors should also be cleaned frequently.

Step 2 be fresh

Ensure the good quality of goods, which is longer than the shelf life and closer to the production date. Ensure that the goods are free of dust, scars and rust. Let the goods face the customers. POP, which enhances the charm of goods, is also an important factor.

Step 3 be fresh

In line with seasonal changes, different promotional activities make stores full of changes and constantly create novel store layouts. Seasonal decorations. Set up billboards related to commodities, and focus on displaying related commodities. Render the shopping atmosphere through lighting and music. Deduct the real life goods scene. Demonstrate practical methods to promote sales.

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