Why and how do new media chase hot spots?

Before we know how to chase hot spots, we need to know how to find hot spots.

Hot spots are called hot spots because they are very real-time. Generally speaking, we divide hot spots into regular hot spots (World Cup) and sudden hot spots (social events), but for new media operations, regular hot spots can be known in advance and planned in advance, which is more likely to break out. On the other hand, you can know the real-time heat of hotspots through hotspot query tools, and then find the most suitable hotspot to write based on the positioning of your own content.

After you know how to find hot spots, you should choose hot spots.

The hot topic we talk about is often a big event. In this event, we can pick out many concerns, even different channels, and people discuss different topics. Therefore, we need to understand the crowd characteristics of different topics, so as to find out the topics related to channel attributes, and finally know what topics to produce according to audience analysis and channel characteristics.

One of the purposes of chasing hot spots is for the advantage of marketing. But whether this "potential" can be borrowed depends on whether the product and the hot spot fit. This is very important. Hot spots are not what you want to rub. You can rub them if you like. Not every hotspot can be well integrated with its own products. It depends on the properties of the product. If you rub hot spots for the sake of rubbing hot spots, it will only be very stiff. If you don't get good results, it will also cause fans to vomit and reduce the user experience. Therefore, it is very important whether your product has a very prominent selling point and can be combined with hot spots.