Why does this Polish Christmas advertisement make many people "ashamed"?

In other words, Christmas, the most important holiday in western countries, is less than a month away. With the approach of Christmas, friends living overseas should also be able to feel more festive atmosphere. For example, all the Christmas-related goods in major supermarkets or shopping malls have been put on the shelves, and even the advertisements around us have become the Christmas theme …

Like Chinese New Year, all the advertisements during Christmas are basically related to Christmas, and the theme will be very warm, and there are many touching advertisements, which are comparable to an emotional blockbuster ...

Recently, Allegro, Poland's largest shopping website, released their annual Christmas advertisement. After watching the advertisement, many Polish netizens were deeply moved by the plot in the advertisement, because it can reflect some bad social atmosphere in Poland …

The whole advertisement is not painted with too much color, and there is no colorful language to describe it. Only an old man living alone, with his pet dog, practiced the simplest English repeatedly …

Then the question is, why can such a seemingly extremely simple advertisement attract Polish netizens?

▲ Only one day after the launch, the number of hits exceeded 300,000.

If you look carefully, the whole advertisement is actually about the old man going to England to reunite with his children …

For Poles, Britain is the place they want to go most. Isn't there a saying in Poland, "If relatives and friends are rarely in Britain, they are embarrassed to say they are Polish", which shows what a huge group the Poles living in Britain are …

Therefore, many young people in Poland rarely return to Poland after going to Britain, leaving only their parents to live in Poland. After the children get married, the old people will have less and less time to reunite with them …

In fact, this advertisement reflects the living conditions of many elderly people in Poland. Britain is just a general term for many immigrant countries in Poland. For example, the United States, Germany, Sweden and other developed countries are all Polish immigrants …

Bardzo, the advertising company that made this work, said in an interview with the media that their work was completely adapted from some current social conditions in Poland, and through this advertisement, I also hope that Poles living overseas can return to China to reunite with their parents on the most important day of the year ...