2022 Shopping Mall Spring Festival Activity Plan

In order to ensure the success of the activity, it is often necessary to make an activity plan in advance. The activity plan is a written plan that defines the time, place, purpose, expected effect, budget and activity mode of the activity. So what is an excellent activity plan? The following is my collection of 2022 shopping mall Spring Festival activities (generally 5 articles), for reference only, welcome to read.

2022 Shopping Mall Spring Festival Activity Plan 1 1. Theme:

Mei Jia Boutique New Year Festival

Second, the activity time:

February 1 0 (1February 23rd)-March 5th (1month16th).

Third, the overall activity advertising language

Happy Mei Jia China shopping surprises constantly.

Description: It can be used for publicity before and after buses, entrance to shop lobby, shop atmosphere, various shop couplets, etc.

Four. Activity content

(1) The Spring Festival is coming, and "Fu" will be delivered soon! Activity time: February 10.

Shopping brings happiness, good luck and surprises to the family!

Anyone who shops all over 50 yuan will receive a gold-lettered "Fu" worth 5 yuan (* * * until 2000 pieces are delivered).

(2) Send "carp" in the New Year. There is a "fish" activity every year: February 7-February 17.

Good luck in the New Year and "gifts" in the New Year. Every year, there is a "fish", and the weather is favorable, and carp falls from the sky. Shopping all over 200 yuan, send one!

(3) Special planning for Valentine's Day special edition: February 7th-14.

My dear Valentine's Day, especially to really enjoy it, roses, flowers and chocolates are indispensable!

Buy Valentine's Day special goods and send roses to 38 yuan.

Those who shop all over 60 yuan will pack free Valentine's Day gifts.

Shopping all over 300 yuan in the clothing area, send a box of chocolates worth 38 yuan+a rose.

(3) Grasp the "blessing" of the new year and give whatever you catch.

Activity time: February18-February 27 (from the first day to the tenth day).

When the New Year comes to prosperity, Mei Jia will let you shop for Le Tao Tao and take it home when the shopping is full. Take it when the shopping is over 100 yuan.

Note: This is actually a lucky draw. Different from the past, the setting of prizes can be diversified. You can set a grand prize to create a sensational effect, or you can write the gift directly on the lottery without a grand prize. If the latter scheme is adopted, the prizes left by the planning department and the gifts obtained from the last business can be counted and written on the lottery according to the quantity. If the gifts are not enough, you can buy some small Chinese knots or pendants to supplement them. Although these things are small and cheap, people tend to pay more attention to the festive participation process of "good luck" activities because they are during festivals.

Note: There may be first, second, third, fourth and fifth prizes and participation prizes. First prize: 1000 Yuan gift certificate 2 (1) Second prize: 5 500 yuan gift certificates (2) Third prize: 100 Yuan gift certificate (3) Fourth prize: 20 50 yuan gift certificates (10) Fifth prize: 50 20 yuan gift certificates.

(4) The group purchase price is lower and more polite, and the fortune is sent home!

Activity time: February 7-February 27 (day 10).

Group purchase over 2000 yuan to send one worth 50 yuan.

Bought more than 3000 yuan to send wine to 99 yuan.

Buy more than 5,000 yuan to send wine worth 150 yuan.

Group purchase over 10000 yuan to send value 280 yuan gift box.

2022 shopping mall Spring Festival activity plan 2 is coming soon. In order to reward customers to buy the most affordable and best new year's goods, the shopping mall will launch promotional activities such as "Gift 100" and "New Year's Goods Clearance" to give consumers real Spring Festival gifts.

Spring Festival activity plan: send it on full 100 150 (Chinese New Year coupon).

1, activity time:

Xx year x month x day -xx year x month x day

2. Activities:

During the activity, you can get the 150 yuan Family New Year Voucher when you spend more than 100 yuan in shopping malls, baby carriages in 200 yuan and lighting materials and small household appliances in 300 yuan. You can get a gift certificate of 1000 yuan (except supermarkets, gold, mobile phones, furs and other special products) when you buy household appliances over 1000 yuan.

3. Proportion of new year vouchers (all vouchers are shopping vouchers):

1) New Year's vouchers: Except for special commodities such as gold, mobile phones and furs, they can be used in shopping malls.

2) Aging coupons: They can only be used during the first to seventh day of junior high school, and can be used in shopping malls except for special commodities such as gold, mobile phones and furs.

3) Lantern Festival vouchers: only available on the fifteenth day of the first month, except for special commodities such as gold, mobile phones and furs, which can be used in shopping malls.

4) Voucher for tobacco, alcohol and sugar tea: tobacco, alcohol and sugar tea only.

5) Gift certificate: only used in shopping malls.

6) Jade coupons: only used in shopping malls and jewelry palaces (except gold and platinum).

4. Voucher usage rules:

1) coupons are only applicable to shopping malls, and copying is invalid;

2) Coupons need to be consumed on a peer-to-peer basis or collected in proportion;

3) Coupons cannot be exchanged for cash, and the cash part does not accumulate coupons circularly;

4) When returning cash consumption, coupons or cash equivalents shall be returned together;

5) coupon consumption, when returning goods during the event, return coupons and cash to customers;

6) coupon consumption, when returning goods after the event, the coupon and cash will be returned to the customer.

Preface to the 2022 Shopping Mall Spring Festival Activity Plan 3

The Spring Festival is the peak of sales every year, and it is also the busiest time for all industries throughout the year. In order to make stores concentrate on the sales war this Spring Festival, this year's Spring Festival will focus on commodity combination sales as the main promotion method, supplemented by appropriate promotion activities to guide consumption and tap potential consumption as the promotion method. At the same time, we will pay attention to the package purchase and promotion, hoping to tap the market potential as much as possible outside the normal sales channels and cater to customers' shopping psychology (bulk shopping, one-stop shopping).

Theme:

Fu duo chun yi Nong

Activity purpose:

At this stage, the activities are in the form of combining commodities with other special commodities that highlight the characteristics of package purchase, taking commodities as the protagonist of the activities, and tapping the consumption power during the pre-holiday period. The activities mainly focus on the package purchase of special goods, with online pages as the main embodiment, attracting decoration groups to buy in advance after the New Year. The gift of discount coupons is mainly aimed at new consumer groups absorbed, excavated and cultivated by decoration companies and new customers, and we also hope to attract potential consumer groups interested in our discount coupons through this activity.

Time:

20 1x year 1x days-October x days.

Location:

Taobao store

Event details

1. Specially packaged goods

(1) Packaged goods will be launched after all new prices are changed.

(2) Specification: home improvement package: 2+12+1+/comprehensive package:1+12+/.

(3) Require that the average purchase price of all packages be reduced by 5%;

(4) Commodity selection requirements are the home improvement packages mainly made by Everbright customers: living room 2+ dining room 1, living room 2+ dining room 1+ bedroom 1, living room 1+ dining room 1+ bedroom 1+ study comprehensive package. Living room 2+ elevation 1, living room 1+ dining room 1+ bedroom 1+ elevation 3.

2. Enjoy the preferential package price. Premise: You can enjoy the special package price if you buy the goods from 600 yuan -700 yuan at one time.

3. Auxiliary decoration: make a package product page with eye-catching logo on the home page, prompting to buy.

4. Operating rules: all package items are not subject to price adjustment. When a package occurs, Taobao customer service staff will give a discount of 5%- 10% of the total price;

5. Gift-giving activities: 50 yuan coupons can be obtained for one-time purchase of 900 yuan goods; When it exceeds 1.200 yuan; 1 yuan to get coupons; When it exceeds 1.800 yuan; 1 yuan to get coupons; And only one coupon can be obtained for a single sale.

6. It is required that the products participating in the package version should be given away in large quantities to integrate the current market and reflect the preferential nature of the package version.

Activity amount

During the activity; 30 coupons will be given away; 20 coupons are worth 50 yuan. 10 yuan coupon 10, involving an amount of 2,000 yuan.

Available benefits

Add a new partner; Add new members to increase monthly sales.

2022 Shopping Mall Spring Festival Activity Plan 4 Activity Theme:

Colorful times, the feeling of winter

Activity content:

Activity 1

All products are 30% off.

During the limited sale period, some commodities will be sold at a discount of 3-8% (20% off Baiyuan Street on the sixth floor). For some brands that can't be sold at a discount, you can also sell two seasonal products at a special price every day from the start of the event, and sell 3-5 pieces a day (in principle, at the cost price).

note:

1. All commodity discounts during the event shall be borne by the manufacturer or supplier;

2. The manufacturer or supplier should make their own decisions according to the actual situation, but it is strictly forbidden to increase the price before the discount;

3 business investment supervisors and customer service personnel should strictly supervise the situation of "increasing the selling price and then discounting". Once a false discount is found, the company will deal with it seriously according to relevant regulations;

4, limited sales of goods by the commercial investment department to give a special code, shopping malls only withhold 2% of the advertising fee, the rest of the fees are no longer withheld;

5. During the activity, the finance department will separately settle the limited sales of goods;

6. Gold, platinum, watches and some cosmetics do not participate in this activity;

Activity 2

Shopping vouchers, premium benefits

During the activity, anyone who shopped for 400 yuan (cash part) and 600 yuan (cash part) on the fifth floor of 1 will be given a 120 yuan gift certificate (B coupon), and so on, and the more you buy, the more you buy (400 yuan is an integer unit, regardless of fraction);

During the activity 1 (the consumption amount during the activity can be accumulated), the 600 yuan (cash part) will be accumulated on the 5th floor, and then the full-time voucher (A voucher) from 50 yuan will be given. If the amount exceeds 1000 yuan, the full-time voucher (A voucher) will be given to 1000 yuan, and so on, the more you buy (400 yuan is an integer).

note:

1. 50% of the gift certificates (b coupons) sent during the activity shall be borne by the shopping mall and the recipient respectively;

2. Gold, platinum, watches, some cosmetics, furs, and goods on sale do not participate in the activities of giving 50 coupons (A coupons) over 600;

3. All coupons (coupon A) given during the event shall be borne by the mall (only the participating manufacturers or suppliers1);

4. The manufacturers or suppliers who do not discount or sell indefinitely during the activity shall each bear 50% of 50 coupons (coupon A) according to the sales volume and the situation of the shopping mall (except for special commodities: gold, platinum, watches and some cosmetics);

5. Coupon (A coupon) and gift coupon (B coupon) collection location: the promotion service desk on the sixth floor;

6. Coupon (A coupon) and gift certificate (B coupon) collection time: business hours of the day;

7. After the promotion service desk issues the coupon (coupon A), stamp "Coupon Received" on the first receipt of the cashier mechanism (white) and withdraw the second receipt of the cashier mechanism (pink); After issuing the gift certificate (coupon B), stamp the "Gift Certificate Received" on the first copy (white) of the cashier's office, and take back the customer's copy of the shopping receipt;

8. The staff of each post should remind customers to participate in the lucky draw with complete shopping vouchers before participating in the gift-giving activities;

9. Brand merchants who don't accept gift certificates (B coupons) must submit a written application three days before the start of this activity, which will be effective only after being approved by the business director and the marketing director respectively, and put on record in the finance department, and the scene is clear;

Activity 3

Auspicious year, happy month

During the lucky day, there will be three lottery boxes (black boxes) near Gate 4, in which the following table tennis balls will be placed, and the balls will be marked. Anyone who buys 400 yuan (cash part) on the 5th floor of our store 1 on that day can participate in the lucky draw.

Lottery rules:

1. All customers who are qualified for the lucky draw shall conduct the lucky draw in the order of year, month and day;

2. Only those who have touched table tennis in "auspicious year" can continue to touch table tennis in "happy month" and those who have touched table tennis in "happy month" can continue to touch table tennis in "lucky day";

3. The receipt of single mechanism will be accumulated once when it reaches the 400 yuan limit, and it will not be accumulated repeatedly if it exceeds 400 yuan.

Award setting:

1. Table tennis players marked with the words "20XX" or "20XX" can get a VIP silver card and a full coupon (one coupon) 20 yuan;

2. Table tennis players marked with the words "65438+February" or "65438+1October" can get a VIP gold card and a full coupon (A coupon) 600 yuan;

3. Those who find out the date of shopping (for example, those who shop on the 27th and touch the words "27th" on table tennis) can get a VIP gold card and a 4,000-yuan full coupon (one coupon); Lucky draw:

1. Customers are required to participate in this activity with complete shopping vouchers (cash register receipt and shopping receipt customer retention copy).

2. After the customer's lucky draw, the staff will affix the seal of "Lucky Draw" to the cashier's receipt and the customer's retention of the shopping receipt, and the winners will affix the seals of "Lucky Year", "Happy Month" and "Lucky Day" according to the prize level;

3. After the promotion service desk distributes the prizes, it will take back the first receipt (white receipt) of the cashier institution and make a good registration;

4. lucky draw place: gate 4 (KFC side);

5. Lottery time: business hours of the day;

6. Award-winning place: promotion service desk on the 6th floor;

7. Time for receiving the prize: business hours of the day;

Activity 4

Loubaiyuan Street rewards guests with gifts.

During the activity, customers who spend 600 yuan (cash part) in the same counter group at Baiyuan Street on the sixth floor (the consumption part can be accumulated repeatedly between 20x65438+February 2 1 to 20x65438+1October 7) can get a gift with the value of 50 yuan in the consumption counter group; 65438+During February 29th, 30th and 3rd1day, the top 30 customers who visit Baiyuan Street on the 6th floor every day will get a beautiful gift for free. 65438+1 October1,2, 3, 9: 30- 10: 30 every day, and the decoration area of all baiyuan streets on the sixth floor is 60% off.

note:

1. Cumulative consumption amount of customers based on shopping receipts and customer retention slips;

2. Free gift distribution office: escalator entrance on the 6th floor.

Customer participation process:

Customers who have spent all their money in 400 yuan will take part in the "Happy Year, Happy Month and Lucky Day" lucky draw at Gate 4 of the mall with complete shopping vouchers (cash receipts and customer retention coupons), and receive corresponding coupons (A vouchers) and gift vouchers (B vouchers) according to the consumption amount (cash portion) at the promotion service desk on the 6th floor.

Special instructions:

1. In this activity, each cashier needs to print two receipts of the cashier mechanism;

2. During the activity, the VIP card discount function is suspended, but the integral accumulation function is normally used;

3. For the implementation requirements of other activities and the work requirements of various departments, please refer to the notices of similar activities in the past.

2022 Shopping Mall Spring Festival Activity Plan 5 Activity Theme: 5 years of glory, gratitude and feedback.

Subtitle: He Xinchun, Celebration, Surprise for Newcomers!

Activity time: 20xx65438+1October17-65438+1October 26th.

Surprise 1: New Year's Eve dinner, red envelopes and 20xx big red envelopes are waiting for you! (Original New Year's Day activities)

Activity content: From now on-65438+1October 25th, all customers who spend more than 18 yuan in this mall will get a raffle ticket, and when they arrive in 36 yuan, they will get a raffle ticket, and so on. If they buy more, they will get more, and put the vice tickets into the raffle box. The mall will be held at Chaohui Grand Stage at 7: 30 on New Year's Eve (that is, the night of 65438+1October 25th). Award setting:

Best prize in the Year of the Ox: 1 prize, a 20xx red envelope from Chaohui Department Store!

Year of the Ox Award: 2 prizes, 888 yuan big red envelope for Chaohui Department Store!

Year of the Ox: 3 prizes, Chaohui Department Store 168 yuan Big Red Packet!

Year of the Ox Award: 88 prizes, 8 yuan small red envelope of Chaohui Department Store!

Note: The above red envelopes are all cash coupons, which can be used as cash in the supermarket area of this mall.

Surprise 2, the fifth anniversary of glory, buy and send!

65438+1October 17. Anyone who shopped all over 28 yuan in this mall at one time can get a "355ML" coke at the service desk on the first floor for free with a computer receipt. Only one voucher receipt can be sent, and you can also participate in the color TV lottery with the receipt!

Cost estimate: 350 cans/day X 1.8 yuan =630 yuan.

Surprise three, you can grab wedding candy to welcome the New Year and the New Year.

Activity time: 65438+1October 18 to 65438+1October 25th (***8 days).

65438+ Every morning from 00: 00 to 20: 00.

Activity content: Customers who shop all over 28 yuan in the supermarket area of this mall can "grab a handful of candy for free" at the activity site at the entrance of this mall with their computer receipts.

Details of the event: 1, only shoppers in the supermarket area can participate, and the counter is invalid;

2, a single computer ticket can be caught up to three times; The computer receipt is valid on the same day, and the receipt amount cannot be accumulated;

You can only grab candy with one hand, and it is invalid to grab it with two hands.

Purchasing department: responsible for preparing bulk candy, biscuits and jelly or contacting suppliers for sponsorship.

Planning department: responsible for the publicity and supervision of activities and the budget of quantity.

Operation department: responsible for the allocation and distribution of active commodities.

Loss prevention department: responsible for maintaining order at the event site.

Budget: It is estimated that one day needs 120 Jin of candy, and eight days needs 960 Jin of candy.

About 4 yuan per catty X960 =3840 yuan.

Surprise 4: Go out to congratulate you on getting rich and get lucky.

Activity time: 65438+1October 26th (that is, the first day of the New Year).

Activity content: All the first batch of 168 customers who come to our store will receive a "good luck" letter from our store. On New Year's Day, nine hostesses stood on both sides of the mall entrance to welcome guests. Before opening the door, they fired a salute to show auspicious details. The opening ceremony will be distributed by the store manager or other senior leaders.

Planning department: responsible for the publicity and supervision of activities and the budget of quantity.

Finance Department: responsible for cash transfer in advance, and put the cash into the income statement, each 2 yuan;

Loss prevention department: responsible for maintaining order at the event site and firing salutes.

Budget: 65,438+068 "good luck" red envelope, originally only available in the planning department.

*** 168X2 yuan =336 yuan.

Surprise 5: If you shop in Chaohui and get a red envelope, you will laugh.

Activity time: 65438+1October 26th to 65438+1October 28th (from grade one to grade three).

65438+ Every morning from 00: 00 to 20: 00.

Activity content: Customers who shop all over 28 yuan in the supermarket area of this shopping mall can "grab red envelopes at will" at the activity site at the entrance of this shopping mall with their computer receipts. A single red envelope can reach up to 88 yuan, and the number is limited every day while stocks last.

Activity details:

1. Only those who shop in 28 yuan in the supermarket area can participate, and the counter is invalid;

2. Single ticket is limited to one time, and red envelopes are limited;

3. The computer receipt is valid on the same day.