How to write a soft article about the promotion of pet products?

Hello _ _ E _ _ How to write a soft article about the promotion of pet products?

After nearly a year of online editing, the work of online editing is naturally inseparable from the writing of soft articles. As an online editor, the most painful thing is to write hard every day, but what you write has no influence and no marketing effect. Even if you think the writing is beautiful and readable, it is worthless in the eyes of the boss. We know that the essence of soft writing is to guide consumers and promote brands, but when an article is written, no one clicks or clicks, but it is closed at a glance. How can we achieve the purpose of soft text marketing we want? Today, based on my one-year experience as an online editor, the author shares five writing methods of marketing soft articles, hoping to help editors write soft articles with great influence and strong marketing.

First, the top ten soft articles

The top ten soft articles, as the name implies, are the soft article writing methods with the top ten as the title and main content. For example, the top ten scenic spots in China, the 20 1 1 Ten Movie ranking edition, the top ten most popular new books, etc. For example, if you are a bedding agent, you can write a soft article about the top ten famous bedding in China and post it on an authoritative website, which will usually get good views. It should be noted that the top ten soft articles should put their products in the second or third article, which can not only enhance their popularity, but also show that they are not far from the first place by the light of the industry leader, which also shows that the articles have certain authority.

The advantage of the top ten soft articles is that they are widely spread, easily reprinted by major websites and forums, and have great influence. The writing of the top ten soft articles lies in collecting more, consulting more and having enough information, so as to write a top ten soft articles with good readability, high authority and high marketing.

Second, the insider

Insider soft articles often use readers' curiosity to attract netizens' clicks. Insider soft articles often use "XX Insider" and "XX Revealing" as the title of the article. Although the soft text inside can get a strong click-through rate, if the content of the article is not good, it is easy for readers to judge an advertisement from the beginning. Although I clicked in, the page was quickly dropped by readers, and the expected effect could not be achieved. Nowadays, netizens' ability to judge advertisements is getting higher and higher. How to make readers leave a certain impression on the propaganda content after reading the article? This lies in the writing skills of insider soft articles. First, we should refer to the writing skills of some insider articles, and it is best to start with twists and turns and legendary writing. At the same time, we should pay attention to the collection of archives and the mastery of background knowledge in order to successfully write an insider soft article.

Third, fixed soft text.

Fixed soft articles generally refer to soft articles written during fixed festivals, solar terms and activities. Usually at these fixed times, fixed soft texts can bring a lot of traffic and have a good conversion. For example, Spring Festival, Mid-Autumn Festival, annual meeting, these festivals and activities are very fixed. During this period, the search volume of these fixed words is very large and targeted, so it may bring a lot of transactions. For example, many products, such as air conditioners, summer mats, heaters and so on. , are relatively seasonal. Due to the weather, there will be a lot of attention for a period of time, and a good fixed soft article will be of great help to improve the turnover.

Since there are fixed festivals, solar terms and activities every year, writing a good fixed soft article can be completely refurbished and reused every year. Collecting, sorting, processing and archiving diligently, the more relevant information accumulated, the easier it is to write. In particular, the fixed soft text of product category usually comes from the finishing and processing of all relevant materials.

Four, laboratory soft text

Laboratory soft writing, as its name implies, is an article written in the name of the laboratory, which is usually influential and professional. The high scientific nature of the laboratory often makes it easier for the laboratory to be persuaded, and it is also the easiest to have authority and influence. However, the writing of laboratory soft articles is difficult and needs the support of relevant data. If the nature of the advertisement is too serious, the soft articles in the laboratory are easily abandoned by readers, and even have a bad influence.

How to write a good laboratory essay? First of all, laboratory soft writing should focus on finding and sorting out data and research materials, doing some small experiments and research, publishing some test results, or expressing opinions on some problems. At the same time, the content of laboratory soft articles is best recognized by high-end people and more authoritative. In addition, it should be noted that it is best to publish laboratory soft articles in the name of the laboratory to increase its influence.

V. Technical Soft Text

Skillful soft writing is a soft writing centered on writing tips and knowledge. For many products, such as software and certain knowledge, it is very suitable to use technical soft articles to promote. For example, Microsoft is very good at promoting various products with technical soft text, such as excel skills, WINDOWS operating system skills, WORD office skills and so on. The characteristics of scientific and technological soft writing are wide spread and enduring. If the technical soft text is used well, it is also a sharp weapon for the website to do external links. A good technical soft article can attract a large number of reprints and help increase external links.

The writing of technical soft articles lies in the accumulation of daily life experience and the collection and arrangement of materials, which are often short in content, quick in writing and readable. The writing of technical soft articles is relatively simple, some of them are good technical soft articles, and even a better technical soft article can be formed by sorting out some collected contents with similar contents.

Finally, it needs to be explained that the key to soft writing is not how good your skills are. Writing more, practicing more and summarizing more is the fundamental way to improve the level of soft writing.