E-commerce poster design typesetting pictures-how to create e-commerce details page design?

What kind of typesetting for e-commerce posters is called three-dimensional typesetting _ What kinds of typesetting are there for posters? For e-commerce marketing, the promotion of posters must be indispensable. Good posters can not only bring good brand promotion effect to online stores, but also give consumers a professional and reliable feeling. But to achieve this effect, we need to cooperate well in color, typesetting, materials and so on. So on the issue of typesetting, how to do a good job of typesetting e-commerce posters?

Tip 1: the alignment principle of typesetting

Case (1) left-right alignment principle

Left alignment and right alignment of the above picture cases are the most common typesetting principles of e-commerce posters, among which left alignment typesetting is the most commonly used, because many times people's browsing habits are from left to right.

There is an invisible line in alignment typesetting, which is parallel to the boundary line of the poster, naturally connecting the copywriting together, giving people the principle of stability, unity and neatness.

Case (2) The principle of centering and centering

Central typesetting is common in some buildings and jewelry posters. This kind of typesetting gives people a very formal, atmospheric and high-end feeling. In the central typesetting of posters, it is often seen that the copy is directly placed on the product to create a sense of hierarchy. Adding a sense of light effect properly will enhance the sense of space of the whole picture.

Tip 2: the principle of comparison

Applying the correct principles in design can make people feel particularly eye-catching and enhance the visual effect of the picture. Like the contrast between reality and reality, the contrast between cold and warm, etc.

How to typeset WeChat e-commerce graphic is better? Wechat e-commerce graphic typesetting method can be used for typesetting. For example, in the style center of 135 editor, there are many typesetting styles of e-commerce, each of which is more advanced. Let's look at some pictures.

Use path: 135 editor-material library-style center-search box, and enter "e-commerce"-choose favorite style-collection-use.

How to create an e-commerce detail page design? With the rapid development of mobile e-commerce, visual merchandising, a traditional industry method, has been gradually integrated into mobile e-commerce and attracted more and more attention, which is determined by the special shopping mode of mobile e-commerce. When consumers shop on the mobile App, they can only judge whether the goods meet their own needs by color, image and text because they can't get in touch with the real goods. Therefore, visual merchandising's role in mobile e-commerce is to attract consumers to click into the store through the strong impact of colors, images and words. , increase store traffic, stimulate consumers' desire to shop, and finally clinch a deal. Therefore, visual merchandising is very important for mobile stores to improve effective traffic. So how to build a mobile store visual merchandising?

First of all, color matching skills

The overall color matching of mobile shops must give people a sense of unity and coordination. Color unification means that there is only one main color tone, and on this basis, it is matched with some other colors. The color matching ratio of gold is 70%: 25%: 5%. Among them, 70% is the main color used in a large area, 25% is the auxiliary color and 5% is the decorative color.

Common color matching includes similar color matching, adjacent color matching, complementary color matching and contrast color matching. The collocation of similar colors makes the whole page look uniform and layered; The effect of adjacent color matching is richer than that of similar color matching; The contrast of complementary colors is the strongest, eye-catching and distinct; Contrast color and color contrast are more attractive. In the process of color matching in mobile shops, the contrast between background and text content is not strong, there are too many colors and too much emphasis on color stimulation. These are the problems existing in the process of color matching in mobile shops.

Secondly, the formation of storefront style.

The forming factors of mobile store style include the main style of the store, the theme atmosphere of the store and the packaging color of the store. Operating different products requires different store styles, otherwise it will make people feel neither fish nor fowl. Common shop styles are simple and refreshing, commercial, cool, cute and characteristic. For example, the promotional products in commercial shops are obvious and straightforward, suitable for neutral and male people to browse, and suitable for virtual products, mobile phones, digital products and home industries; Lovely shops are usually warm colors, with cartoon patterns or animal flowers and plants as decorative elements, suitable for little girls to browse, suitable for jewelry, plush toys, household items and shoes and other industries.

The theme atmosphere of mobile shops is mainly set off by the color matching and decoration of the shops. For example, most shops with the theme of National Day use red, and then the festive atmosphere of National Day is reflected by lanterns, fireworks and other elements. Tanabata themed shops create a romantic and sweet atmosphere with purple, pink and other colors, and then reflect the festive atmosphere of Tanabata through elements such as Queqiao.

People's memory of a store's color is often more inclined to its packaging, and the packaging itself also represents the style orientation of the whole store. For example, the store mainly sells 18-30-year-old women's fashion dresses, so the more suitable theme colors are pink and red, which are soft and romantic colors; If the store mainly deals in digital products such as mobile phones and cameras, then blue, black and gray will often give consumers a rational, noble and calm feeling. In the process of color matching, you need to skillfully use VI color matching skills, which can generally be divided into monochrome VI, two-color VI and multi-color VI design, mainly in the correspondence between the overall color effect of the store and the color of the store Logo, so that the overall style of the page is coordinated and unified.