8 18 What is the shopping festival?

8 18 is Suning.cn 818 Fever Shopping Festival.

August 18 is the anniversary celebration day of Suning.cn every year. Starting from 20 10, every August, Suning will focus on the omni-channel operation of O2O, and launch a series of preferential activities and service experiences on PC, mobile, store, TV and self-service terminals, so as to fully benefit and thank consumers.

8 18 is considered by the industry to be a landmark event in Suning's transition from curve to straight. According to Suning's plan, 8 18 will be built into one of the three major e-commerce festivals that keep pace with Tmall Double 1 1 and JD.COM 618, so that Suning.cn can continue to consolidate and strengthen the industry position of first-line e-commerce brands.