Push the chief master to improve the quality of Maotai for life with ingenuity.

202 1 annual maotai production and quality conference site. Photo courtesy of enterprises

Maotai Group held a production quality conference to reaffirm the importance of craftsman spirit and reward Maotai craftsmen; The capacity target of Maotai base liquor 202 1 is 55,300 tons.

Maotai Production Quality Conference10 June 15 was held in Maotai Group Conference Center. The Maotai Production and Quality Conference is the largest in the past years, with more than 4,000 people attending the main venue and 48 video sub-venues.

In 2020, Moutai will achieve high quality and stable production, and the output of Maotai base wine will exceed 50,000 tons; At the same time, it also shared the achievements in fighting the COVID-19 epidemic and ensuring production; In addition, measures have been taken to reward Maotai craftsmen and introduce the "life tenure system for chief masters" to reaffirm the importance attached to the craftsman spirit.

With the increasing output of Moutai, faced with the output target of 202 1 year of 55,300 tons of base liquor, how to maintain high quality and stable production, Maotai's increasingly powerful craftsman team will be the core competitiveness. Maotai is also taking the lead in forming a manufacturing culture background in China that respects artisans.

Behind this information is Maotai's summary of quality work in the 13th Five-Year Plan and its commitment to product quality assurance in the first year of 2002114th Five-Year Plan.

With the help of craftsmen, high-quality production can be achieved in the "war epidemic"

Although affected by the COVID-19 epidemic in 2020, Maotai still achieved excellent output.

Gao Weidong, Party Secretary and Chairman of Maotai Group, summarized Maotai's "anti-epidemic" work from three aspects. First of all, the group's production organization system is more scientific and powerful, the production control of Moutai is more effective, the production of series liquor and liquor is optimized and developed, and the production in other fields is further standardized; Secondly, the construction of "big quality" management system has achieved positive results, the quality control ability and level of the group have been continuously improved, and the quality control ability of subsidiaries has been significantly improved; Third, the quality work has a solid foundation, the ability to solve problems and deal with emergencies has been significantly improved, the brewing theory system has been gradually improved, and the construction of quality and technical teams has become more powerful.

Gao Weidong's speech focused on the key word "quality", which is also the core content repeatedly mentioned by Maotai in public in recent years. On the official website of Maotai, expressions such as "insisting on high-quality development" and "insisting on product quality" are not uncommon. On September 17, Maotai held the "Quality Open Day" in China Wine Culture City in 2020, with free visits, tasting activities and cultural lectures, so that consumers can experience the quality assurance system that Maotai regards as its lifeline at zero distance.

At the production quality conference at the beginning of this year, Rebecca, deputy secretary of the Party Committee of Maotai Group, read a letter to all employees, expressing his gratitude to the Maotai craftsmen. Their ingenuity provided sufficient strength for Maotai to win the "crown jewel" of liquor. By commending outstanding people and promoting new people, Maotai encourages more craftsmen to join the ranks of maintaining the quality of Maotai products and inheriting Maotai brewing technology.

It is reported that at the Maotai Production and Quality Conference, 9 1 maotai craftsmen were rated as chief, super, first-class, second-class and third-class winemakers, bartenders and tasters respectively. Among them, 52 were newly hired and promoted, and 39 were renewed. They will inherit and carry forward the brewing technology of Moutai. In recognition of the "gold medal class (group) leader", Maotai's incentive target will further tilt to the production line and grassroots teams; While commending the 20th19th "Excellent Master and Apprentice", 73 apprentices passed the examination and were allowed to start a new journey as Maotai craftsmen.

Quality pursuit from point to surface

From the data released at the production and quality conference, it can be seen that under the strong control of strict implementation of the whole process, all indicators and whole batch monitoring, the qualified rate of Maotai products has reached 100%. The qualified rate of Maotai liquor blending is over 95%, and the qualified rate of serial liquor blending is 100%.

Behind the high qualified rate, there is also a more solid quality foundation. At present, the joint-stock companies, two major components of Maotai, have added 9,500 tons of liquor production capacity, 654.38+0,000 tons of koji production capacity and 22,000 tons of base liquor storage capacity. Xijiu Company added 6,000 tons of base liquor capacity, and the stock capacity of base liquor was 1. 1 1,000 tons.

While high-quality products have become the core competitiveness of Maotai, Maotai has not stopped pursuing high quality. This can also be seen from the change of the name of the production and quality meeting.

As the most important pre-war general mobilization of Moutai before Chongyang Xiasha, Maotai summarizes and reviews the production quality work of the previous year and arranges the production quality work of the next year with the output and quality as the center every year. Before 2008, the conference was called "Sha Ying Workshop", and it was changed to "Moutai Production Workshop" from 2009 to 20 12, and changed to "Moutai Production and Quality Conference" from 20 13 to 20 17, and it was fixed as "Production" from 20 18.

As Gao Weidong said, "Maotai quality is not only the core of our past success, but also the cornerstone of our greater future. We must always regard quality as the highest belief, and further make' quality' the most determined pursuit, the most authoritative endorsement and the core competitiveness of Maotai with stricter standards, harder measures and deeper cultivation. "

Li, deputy secretary of the Party Committee and general manager of Maotai Group, also said that the next step should be to focus on "training" and "expanding". On the one hand, comprehensively strengthen the quality control of the Group and give full play to the role of "Chief Quality Officer". On the other hand, all-round strict quality management, so that supervision without blind spots, no dead ends.

It is reported that after the production quality conference, Maotai officially started production in June 65438+1October 65438+July according to the "24 solar terms" cycle of the new year. Maotai will also organize the middle-level managers of the second post and second file (including) of the government agencies to go off the workshop one after another and work hard with the front-line employees.

High quality enhances brand value.

The tireless pursuit of quality has won praise for Maotai. On the same day that the Maotai Production and Quality Conference was held, Maotai was listed on the BrandZ 2020 list of the most valuable China brands 100, with a brand value of US$ 53.8 billion, or about RMB 3.6132 million.

The BrandZ 2020 100 most valuable global brand ranking released four months ago shows that Maotai has become the fastest growing brand in the world, ranking 18 th in the world with a brand value of 53.755 billion US dollars. Among the 17 brands listed in China this year, Maotai ranked third. It is the highest ranked brand in the wine industry.

Today, Maotai not only maintains the "double champion" of China liquor revenue and net profit, but also becomes a special business card for China brand to go global.

In the first half of 2020, Maotai maintained a steady growth trend despite the adverse impact of the COVID-19 epidemic on liquor consumption scenarios. Taking the joint-stock company as an example, the operating income in the first half of the year was 43.953 billion yuan, a year-on-year increase of11.3%; The net profit attributable to shareholders of listed companies reached 22.602 billion yuan, a year-on-year increase of 65,438+03.29%, and the market value exceeded 2 trillion yuan.

The information revealed at the production and quality conference further proves the achievements made by Maotai in 2020. In 2020, the output of Maotai base liquor has exceeded 50,000 tons, reaching 50,200 tons, achieving the overall goal of high quality and stable production, and winning the final battle of production quality in the "Thirteenth Five-Year Plan".

Gao Weidong said, looking back at the 13th Five-Year Plan, in the face of crisis and change, Maotai has experienced difficulties, but it has firmly grasped the "bull's nose" of base wine production quality and product quality, and supported the enterprise to a new development step with strong quality strength. Next, we should take "quality" as the root and "ingenuity" as the soul, and make every effort to fight the opening battle of production quality work in the 14 th Five-Year Plan.

Meet the new development stage with "quality core"

202 1 is the first year of maotai's 14th five-year plan. Gao Weidong emphasized that we should conform to the trend, seize the development opportunity of the times, adhere to the quality of Maotai with a historical vision and strategic thinking, improve the system, and constantly strengthen quality control. Elaborating the spirit of artisans and advocating the spirit of Maotai are the driving forces for Maotai to promote the sustained and stable development of enterprises.

In order to ensure the "quality endorsement" and inherit the "ingenuity" quality of Maotai, the meeting also revealed that the chief brewer, bartender and sommelier employed will be employed for life, and they will still enjoy the same treatment after retirement, and they will continue to give priority to guiding the company's production quality work in the "master studio" of Maotai. Maotai will also hold a special retirement ceremony for the "Chief Engineer", issue a lifelong honorary certificate, and at the same time take photos and put them on an important platform for Maotai's external display, so that the "Chief Engineer" can be truly admired by everyone.

In Gao Weidong's view, the incentive for Maotai craftsmen is not a matter of treatment, but full respect, which is an encouragement and recognition of the craftsman spirit.

At the same time, Maotai will also set up the "Maotai Quality Award", which will be selected first in the production process and regarded as the award with the highest gold content in all kinds of appraisals of the whole group. Zero tolerance for quality violations. On this basis, Maotai will continue to strengthen workshop management. Li said that in the future, the annual production quality should be interviewed in the last workshop. If they hang at the end for two consecutive years, the first responsible person should be "eliminated at the end".