Traditional Culture Encyclopedia - The 24 Solar Terms - The origin of Sprite?
The origin of Sprite?
The word "Sprite" is transliterated from the English sprite, which originally meant monsters and elves. As a drink, it is also painstaking to translate it into "Sprite". Snow, chill; Blue, clear and blue. In summer, the name of such a drink makes you want to drink. This word similar to Sprite logo is more than "a golden word". Sprite, the parent company of Coca-Cola, not only has extremely strong financial strength, but also has more than 100 years of market experience in the world, and has many absolutely leading brands in the world beverage market. Moreover, Sprite beverage was launched in the American market on 196 1, and it quickly grew into one of the best-selling brands in the world carbonated beverage market. Today, Sprite's operating income has accounted for a large proportion of Coca-Cola's total income. Coca-Cola regards "Sprite" as the main strategic brand introduced into China market, and transliterates it as "Sprite" by blending it with China traditional culture. In Chinese, it means purity and coolness, which reminds people of a piece of white snow and a pool of clear water on a hot summer day, and suddenly there is a coolness, resulting in an "irresistible temptation." Sprite has always pursued the strategy of world-class celebrity endorsement. Amy, the international diva, and Fu Mingxia, the world diving queen, have successively interpreted the brand connotation of young fashion. The slogan "Bright crystal, bright heart" has become a "ballad" that the younger generation is scrambling to tell, and its brand awareness is almost known to women and children. Sprite has become the absolute leading brand in the lemon-flavored carbonated beverage market in China.
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