Theme scheme of jewelry activities

To carry out jewelry promotion activities, we must first find the right time, and then prepare what this activity will mainly talk about in advance. Let's take a look at how to write a jewelry activity plan. The following is my carefully collected jewelry activity plan. I hope it helps you. If you like, you can share it with your friends around you!

Jewelry activity plan 1

1. Activity time: 10 _ month-18 _ month.

2. Activity theme: Dragon Boat Festival "chain" knot customer heart

Three. Activities:

1. "Chain" knot customer heart:

_ Month 10-Month 18, where you buy more than 3,000 yuan plus 5 1 yuan, you will be given a 18K chain.

(Su Jin does not participate in preferential activities)

2. The old decoration of Dragon Boat Festival has a new look:

During the Dragon Boat Festival, customers can take their previous jewelry to the jewelry store/cabinet for new jewelry, only charge processing fees, and provide free cleaning service (diamonds purchased by non-jewelry stores/cabinets can also participate), so that all jewelry can be transformed.

Four. Publicity and promotion of activities

Advertise activities with the theme of "Dragon Boat Festival" in local daily newspapers or evening newspapers with large circulation, including the participation rules of "Dragon Boat Festival" and "Dragon Boat Festival".

Advertise activities in TV stations all over the country, and also advertise the significance, participation details, address and telephone number of special shops/counters all over the country in the form of subtitles during prime time of TV stations.

Make posters or exhibition stands for pre-store activities, arrange activity consultants at the counter and set up consultation telephones to facilitate customers' consultation;

Verb (abbreviation of verb) activity control and evaluation

1. Do a good job in customer consultation and the number of people arriving, participants,

Record the number of buyers and sales in detail;

2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for joining partners.

Activity budget of intransitive verbs

1. The publicity cost is about 3,000 yuan;

Exhibition frame: 85 yuan;

3. Total: 3000+85=3085 yuan.

2. Dragon Boat Festival jewelry promotion theme: "Dragon Boat Festival" dream diamond value-added delivery

1. Activity time: 10 _ month-18 _ month.

2. Theme of the event: The dream diamond is delivered at a great price.

Jewellery activity programme 2

I. Theme of the event:

Love in sentimental days-Christmas special for jewelry

Second, the activity time:

65438+February 2 1-25, * * * five days.

Second, the activity description:

Take Christmas as an opportunity, take all brand stores as the promotion platform, gather popularity with the help of product manuals, lottery awards, jewelry appraisal, featured products, VIP programs and other forms, improve brand attention, promote sales, and collect potential customer information for brand sustainable management.

Third, the purpose of the activity:

1. Take Christmas as an opportunity to turn potential customers into actual consumers, so as to boost product sales and increase sales;

2. Take preferential activities as a platform to attract more potential customers to pay attention to brand dynamics and improve brand awareness;

3. Show brand culture through targeted activities, narrow the distance between brand and customer base, and improve brand competitiveness.

Four. Activities:

1, raffle prize:

During the activity, the top 50 customers who enter the store every day will get a lottery ticket whether they buy products or not. A lottery ticket consists of a main ticket and an auxiliary ticket. The main ticket is kept by the customer, and the auxiliary ticket is put into the lottery box. On the last day of the activity, the customer won the prize with the second-class coupon and the mobile phone number or ID number.

The number of winners is divided into first, second and third prizes and commemorative prizes. Each grade can set a certain number of winners. The contents of prizes should be diversified, which can be products with different values (rings, earrings, pendants, etc. ), company souvenirs (desk calendar, key chain, business card holder, etc. ), or shopping vouchers or discount vouchers.

2. Jewelry evaluation:

During the activity, customers can bring their own jewelry to the store, and our professional jewelry appraisers will identify the authenticity and grade for them free of charge. If possible, this link can continue, which can increase the credibility and affinity of the company brand in the eyes of consumers and help to enhance the brand image.

3. Special products:

During the activity, every store will mainly promote one or two special products every day, and launch market rewards in the form of appropriate discounts or matching sales with other products. From 2/kloc-0 to 25, the category and discount ratio of special goods should be gradually increased, especially the category of goods should be more in line with the theme of love to match the Christmas atmosphere.

Matching strategy: if you buy the specified products (main products) at the original price, you can have exquisite special products (mainly small ornaments, such as rings, etc. ) bring a little cash.

4.VIP plan

During the activity, customers who buy a certain number of products at one time can directly become VIP customers, get our VIP special services, and enjoy all special items such as shop shopping discounts, lifetime free jewelry maintenance and cleaning, shopping points and so on.

In addition, some roses can be prepared properly during the activity. On 24th and 25th, the top 20 women who enter the store every day will get one.

Verb (abbreviation of verb) activity support:

1, media advertising support:

For three consecutive days before the start of the event, we chose the dominant print media, with its wide coverage, launched the theme of the event, announced the content of the event, and let more consumers know about our Christmas special information. Simple layout, warm picture and prominent brand image.

Selection of printing media:

(1) The local DM magazine or newspaper has been hard and wide for three consecutive days.

(2) The first issue of TV newspapers in the current period of Christmas is hard and wide.

If possible, you can choose a soft article of about 1000 words to introduce the skills of different people in choosing jewelry and the simple methods of identifying jewelry around the theme.

2, product manual support:

Make a batch of exquisite product brochures, comprehensively introduce the company's product information, Christmas activities, special product information and other detailed information, and put them in conspicuous positions in stores five days in advance for customers to read. The production of product manuals needs to pay attention to readability and practicality, so that customers can keep them for a long time.

At the same time, you can also put product books in some newsstands, shopping malls or supermarket stores to expand the coverage of distribution.

3. Popular posters

Make a batch of exquisite POP posters one week in advance, and post them in conspicuous positions in various stores and in areas where the main streets, supermarkets, shopping malls, residential areas and other people have concentrated traffic. Posters emphasize visual impact and highlight the theme.

4. Other objects support:

_ 4 booths, 4 banners, 4 lottery boxes, 1000 lottery tickets, 4 autograph books, about 40 POP posters, several prizes, one set of stereo, microphone and music CD in each store, 4 sets of Christmas decorations, paper and pens, scissors, scotch tape, gift bags, roses, tables and chairs and other corresponding necessary tools.

Six, the scene layout

The renovation of each store should be completed before the 20th. If it is damaged during the activity, it should be repaired in order at the first time and kept in good condition until the end of the activity:

◎ Decorate the storefront with Christmas decorations to highlight the Christmas atmosphere;

◎ _ The display stand is placed in front of the store;

◎ Hanging banners at the door of the store;

Play soothing music with audio equipment. The music content is mainly Christmas music, supplemented by other soothing music. Pay attention to control the volume, so as not to affect the dialogue.

◎ Product manual, placed in the most conspicuous place in the store, convenient for customers to access;

◎ The lottery box is placed next to the product manual;

◎ On 25th, the lottery box will be placed in the open space in front of the store for on-site lottery;

Seven, matters needing attention:

1. The store manager is responsible for the storage and distribution of lottery tickets. When customers enter the store, they should take the initiative to send lottery tickets, and help customers cut out the coupons and put them in a sealed lottery box. At the same time, they should register customer information as the basis for redemption.

2. All prizes should be put in gift bags. When the customer wins the prize, he should check with the customer whether the prize in the bag is the same as the winning prize, then give it to the customer politely and send out "Congratulations on winning the prize!" And "thank you for your enthusiastic participation, welcome to visit next time!" Polite expressions such as;

3. Do a good job in collecting customer information, leaving basic information such as the customer's name, work unit and mobile phone number as far as possible, and sorting it out and handing it over to the company after the activity, so as to accumulate resources for the company's long-term operation.

4. Answer every customer's inquiry patiently. If you can't reply immediately, you should leave the customer's contact information and reply to the customer as soon as you get the correct answer.

Eight, personnel arrangement and division of labor:

Nine, the cost budget:

Jewellery activity programme 3

I. Background of the event

Mid-Autumn Festival is the first sales peak in the second half of the year. We take this opportunity to carry out promotional activities to stimulate consumers, promote sales and strengthen the company's external image.

Second, the theme of the event

"Connect your heart into a family portrait", and you will be happy from the heart. Emphasize the importance of family.

III. Activity Time:-

Fourth, the form of activities.

1, gift 2, prize sale

Verb (abbreviation of verb) activity content

1. Anyone who buys jewelry in our store for over 288 yuan during the activity will get the father's gold ring in the family photo series.

2. Anyone who collects five products of the family portrait gold jewelry series during the activity can get the Mid-Autumn Festival gift and the family portrait jade card.

3. Anyone who spends over 1500 yuan in our store during the activity can get a membership gold card and enjoy preferential treatment.

4. Anyone who buys jewelry in our store during the activity or spends over 1500 yuan in our store in the past can participate in the Mid-Autumn Festival lucky draw.

Popularization of intransitive verbs

1, build momentum in advance and do a good job of publicity.

2, newspapers, TV stations, bookstores, publicity color page combination publicity.

3. Store layout should conform to the theme atmosphere.

Seven. Activity budget

Jewelry Mid-Autumn Festival promotion plan should be formulated according to the actual situation, make a good summary afterwards, and prepare for another battle.

Jewellery activity programme 4

First, opening promotion

1, 100 yuan cash rebate for diamond ornaments.

Activity time: August 3-August 13.

Activity content:

During the activity, any customer who buys diamond ornaments over 1000 yuan can participate in the "Jewelry 100 yuan cash rebate" lucky draw with the receipt. The number of lucky draws shall be calculated at 1000 yuan or more. If they spend 5 1.88 yuan on a diamond ornament, they can draw five lucky draws. If they win the first prize five times, they can get back 5,000 yuan in cash, that is, 1.88 yuan buys 565,438 yuan. Draw a prize on the spot, that is, exchange it immediately, 100% wins the prize. The awards are set as follows:

The first prize will be returned in cash 1000 yuan.

Cash back for the second prize, 300 yuan.

Participate in the prize and send a free meal coupon with face value to 50 yuan Dicos Fried Chicken Restaurant or Dio Coffee Chain Store.

2, the old jewelry for a new face yellow platinum for beautiful diamonds

Activity time: August 3-September 3.

Activity content: old gold, thousands of gold, old platinum pt900, pt950 and pt990 are used in diamond jewelry,

Free processing fee+_ _ _ fried chicken shop or _ _ coffee chain-a free meal roll in 50 yuan.

3. Give the members something nice to enjoy with you.

Activity time: August 3-August 13.

Activity content:

Any member of _ _ Gold Store who has spent more than 5,000 yuan can get a mobile phone recharge card with a face value of 100 yuan at the counter of _ _ Plaza _ Gold Store.

4、688

Diamonds enter the homes of ordinary people.

Owning diamonds is not a dream. You can buy a diamond jewelry for only 688 yuan, and each person is limited to one. The quantity is limited, only 30 pieces are sold out.

5. Tailored "true personality" carat diamonds

I choose my favorite style, my favorite diamonds, my own hands, my own taste, my own special day … everything is my own. Ten-day delivery (can you do that? )。

True personality, perfect embodiment and elegant taste are all in diamonds.

Second, the promotion strategy of the event

leave out

Third, preparation and communication are needed.

1, contact the recharge card.

2, buy a computer, contact member information networking.

3. Contact _ _ to set off firecrackers

4. Contact the Civil Affairs Bureau about the wedding card.

Please contact _ _ and _ _ about the brochure.

6._ _ _ Gold Shop Night

7. Contact the photo studio for mutual benefit.

8, the opening site layout and store layout specialist is responsible for.

Jewelry activity plan 5

First, the activity time:

65438+February 25th, 2020-20265438+February 65438+March every Saturday.

Second, the venue:

_ Jewelry stores/cabinets all over the country

Third, the theme of the event

"Say Sorry Loudly" Beautiful Mind Mask Show

Four. Activity background

The gap between husband and wife comes from mutual suspicion and dishonesty. In addition, China people's implicit expression of emotion leads to more suspicion and estrangement. Our demands for "goodness and beauty" and "defense" two series of diamond ornaments are emotional. We should eliminate this suspicion and estrangement emotionally, achieve the purpose of "goodness and beauty" and "maintenance", and at the same time provide people with a better opportunity to eliminate this suspicion and estrangement. We planned this beautiful mask show of "Say SORYY loudly", so that people can bravely say "I'm sorry" to their lovers, and at the same time, through the mask, the barriers between husband and wife or lovers can be completely eliminated, and the feelings of "truth, goodness and beauty" and "loyalty" can be highlighted.

Verb (short for verb) activity:

1, publicity:

(1) On February 24th, an advertisement for the event was published in a local daily newspaper or evening newspaper with a large circulation to expand the coverage and influence of the event. The theme is "Say sorry loudly", and a beautiful mask performance is waiting for you. 65438+From February 24 to 30, participants must register at the _ counter (whether they buy or not), and participants will get masks after registration.

(2) Advertise activities on TV stations, and also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time.

2, activity program:

(1) On-site jewelry model show 9: 00-9: 30 am, the jewelry worn by the model is "Shoushou" and "Shan Mei" series diamond ornaments;

(2) At 9: 30-9: 50 am, invite local singers to sing Faith (original song: Jeff Chang Shin-Che Shenche) and 365 Days of Missing You (original song: CoCo Lee).

(3) distribute ballot papers to the audience from 9: 30 to 9: 55 (half are ballot papers and half are _ jewelry publicity pages); From 9: 55, contestant 1 came on stage wearing a mask, and the host made an impromptu interview (for example, how old is the contestant? What is the relationship now? How long have you been married and in love? How's the family? Wait a minute. );

(4) contestant1wears a mask and says "the most boring word (or thing)" to both sides, and the host mainly plays a guiding role in this process;

(5) Next, contestants No.2 and No.3 ... performed live performances similar to those of the contestants on 1;

(6)11:30-11:50 At the end of the live broadcast, the votes of the audience will be collected (only part of the votes will be collected, and the propaganda part will not be recycled), and the votes will be counted under the supervision of the notary, and the artist will sing "Love is a Word" (Jeff Chang Shin-Che Shinto Shin Che originally sang).

(7) The host 1 1: 50 announces the winners list, and the awards are set as follows:

Most affectionate couple award: 1 The winner will receive a set of jewelry and a Christmas present;

(8) Whether the curtain call is Better Tomorrow or Same Song.

Activity budget of intransitive verbs

1, jewelry model show: 300 yuan× 5 =1500 yuan;

2. Artist's live singing fee: 6,000 yuan;

3. Prize (for observing the series of diamond ornaments) cost: about 4,000 yuan;

4._ Exhibition frame: 65 yuan× 2 =160 yuan, banner: 150 yuan, mask: 10 yuan× 20 = 200 yuan;

5. Site layout fee: about 1 1,000 yuan;

6. Voting: 0. 5 yuan x 500 copies =250 yuan;

7. Media promotion fee: about 5,000 yuan;

8. Total: 18260 yuan.

In addition:

Description of activity control and promotion:

1. After selecting the scheme, the partners participating in this activity are not allowed to change the details of the activity at will during the activity. If it is necessary to make changes, they must contact the _ Jewelry Promotion Headquarters and get the approval from the Headquarters.

2. Network promotion: do promotional activities such as event advertisements and event news reports in combination with local websites, and do a good job of "creating momentum" propaganda in the form of news events;

3, pay attention to contact with local newspaper reporters, pay attention to do a good job of event reporting, in order to achieve the purpose of long-term brand promotion and long-term promotion;

4. Do a good job in customer consultation, and make a detailed record of the number of people who arrived, participated in the activities, purchased and sold;

5. Do a good job in the later stage of the activity. Collect the above data, media frequency and customer feedback to the brand planning department of jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for franchisees.

6. Print 50 yuan or 65,438+000 yuan cash coupons. At the same time, in the later period, we cooperated with other powerful non-jewelry brand dealers, restaurants and karaoke bars. Customers can give us cash coupons when spending in the above stores, thus expanding the customer base in many ways.

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